presents

גיוס כספים אונליין לעמותות Online fundraising for non-profits Pradler Institute Jan. 28, 2009

למה ?

“ Wealthy Donors Cite Loss of Emotional Connection as Leading Reason for Discontinuation of Giving to a Charitable Organization” - Bank of America 2008 Study of High Net-Worth Philanthropy, Nov. 24, 2008

Why do they give? To give back to community To make an impact To teach their kids to be charitable Religion (over 50%)

To give back to community

To make an impact

To teach their kids to be charitable

Religion (over 50%)

What do they expect? Sound business practices Acknowledgement of contributions Protection of personal info Full financial disclosure = transparency + honesty

Sound business practices

Acknowledgement of contributions

Protection of personal info

Full financial disclosure

= transparency + honesty

Why did they stop? no longer feeling connected to the organization ( 57.7% ) deciding to support other causes ( 51.3% ) feeling they were being solicited too often ( 42.3% ) = create relationship but don’t be annoying

no longer feeling connected to the organization ( 57.7% )

deciding to support other causes ( 51.3% )

feeling they were being solicited too often ( 42.3% )

= create relationship but don’t be annoying

“ We are noticing that the turbulent economic environment has…motivated these individuals to play a more active role in charitable decisions in terms of what they give, to whom and when ."

JustGiving Survey by Professional Fundraising

JustGiving Survey by Professional Fundraising (cont) 34 % said they're recruiting new donors online . 11% had considered specific development strategies for online donors 9% are doing profiling and comparison work between online and offline donors .

34 % said they're recruiting new donors online .

11% had considered specific development strategies for online donors

9% are doing profiling and comparison work between online and offline donors .

JustGiving Survey by Professional Fundraising (cont) Barriers to entry: resources (64%), financial (45%), staff understanding (44%) 41% say they are starting to see a return on internet fundraising and are prepared to invest more Over 50% are excited by the potential of social networking and unleashing their supporters' creativity .

Barriers to entry: resources (64%), financial (45%), staff understanding (44%)

41% say they are starting to see a return on internet fundraising and are prepared to invest more

Over 50% are excited by the potential of social networking and unleashing their supporters' creativity .

Online donations +34% Sept. 08 Sept. 07 M + R Strategic Services

Online donations (down due to economic situation) +5% Oct. 08 Oct. 07

It’s just a tool Usage: improves communication

Communication Support New income

Your “clients” Fly by nights Interested Passionate Don’t give One-timers Inconsistent but repeat Repeat but small Repeat but big Mega

Fly by nights

Interested

Passionate

Don’t give

One-timers

Inconsistent but repeat

Repeat but small

Repeat but big

Mega

Trust “ People trust people like themselves more than they trust experts ... It would be advantageous to have these folks telling your story . “ (Greg Verdino, chief strategy officer at crayon LLC )

“ People trust people like themselves more than they trust experts ... It would be advantageous to have these folks telling your story . “ (Greg Verdino, chief strategy officer at crayon LLC )

+ + = Blogs Social Media Connect Share

It’s all about building relationships Inspiration, Impact, Intimacy ( Katya Andresen, Katya’s Non-profit Marketing Blog .)

Benefits…

Benefits Better search engine placement Farther reach Build community

Better search engine placement

Farther reach

Build community

What you need Strategy Time/Resources Benchmarking

Strategy

Time/Resources

Benchmarking

Sites considered social media: Blogs Message boards Forums Social networks Video sharing Microblogging Slideshows Picture sharing (Photobucket) Podcasts Vidcasts Wikis Groups Virtual words or communities (Second life)

Blogs

Message boards

Forums

Social networks

Video sharing

Microblogging

Slideshows

Picture sharing (Photobucket)

Podcasts

Vidcasts

Wikis

Groups

Virtual words or communities (Second life)

Where do I start?

Thank you! www.illuminea.com [email_address]