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Online fundraising for non-profits

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Miriam Schwab
Miriam Schwab

Presentation given for Pradler Institute mentors on how improving their online presence can improve their bottom line.

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גיוס כספים אונליין לעמותות Online fundraising for non-profits Pradler Institute Jan. 28, 2009
למה ?
“ Wealthy Donors Cite Loss of Emotional Connection as Leading Reason for Discontinuation of Giving to a Charitable Organization” - Bank of America 2008 Study of High Net-Worth Philanthropy, Nov. 24, 2008
Why do they give? ,[object Object],[object Object],[object Object],[object Object]
What do they expect? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why did they stop? ,[object Object],[object Object],[object Object],[object Object]
“ We are noticing that the turbulent economic environment has…motivated these individuals to play a more active role in charitable decisions in terms of what they give, to whom and when ."
JustGiving Survey by Professional Fundraising
JustGiving Survey by Professional Fundraising (cont) ,[object Object],[object Object],[object Object]
JustGiving Survey by Professional Fundraising (cont) ,[object Object],[object Object],[object Object]
Online donations +34% Sept. 08 Sept. 07 M + R Strategic Services
Online donations (down due to economic situation) +5% Oct. 08 Oct. 07
It’s just a tool Usage: improves communication
Communication Support New income
Your “clients” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trust ,[object Object]
+ + = Blogs Social Media Connect Share
It’s all about building relationships Inspiration, Impact, Intimacy ( Katya Andresen, Katya’s Non-profit Marketing Blog .)
Benefits…
Benefits ,[object Object],[object Object],[object Object]
What you need ,[object Object],[object Object],[object Object]
 
Sites considered social media: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where do I start?
Thank you! www.illuminea.com [email_address]

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