Blogging "Secrets": Tips for marketing your business online

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Introduction to blogging: why, what and how, with an in-depth look at the differences between getting started with WordPress.org vs. WordPress.com. Presented Aug. 5, 2009 in Istanbul to Middle East Entrepreneur Training Alumni Conference.

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Blogging "Secrets": Tips for marketing your business online

  1. 1. Blogging secrets: tips for marketing your business online Middle East Entrepreneur Training Alumni meeting in Istanbul, Aug. 5, 2009 Presented by: Miriam Schwab Friendly CEO, illuminea
  2. 2. Why? • SEO • Generate incoming leads – “inbound marketing” • Position you as expert • Brand awareness • Reputation management & protection • Trust
  3. 3. What?
  4. 4. Credit: http://www.flickr.com/photos/cambodia4kidsorg/260004685/
  5. 5. Trackbacks
  6. 6. Pingbacks
  7. 7. How?
  8. 8. The “Secrets”: • Not easy, based on frequent, good content • Long-term strategy • Not enough by itself
  9. 9. SEM Social Offline media Blog PR E-mail Advertising
  10. 10. Blog success Usability Optimization Commenting Share/RSS Reading Content
  11. 11. Blog success: how? • Goals • Research • Build yourself up • Track • Be human • Give and ye shall get
  12. 12. Giving Taking
  13. 13. SEO/PPC Social Media Compelling offers Track conversions: Useful content Call to Action Where do they come Ads Landing pages From, what do they PR Contact info like Offline Visitors Leads Customers
  14. 14. WordPress.org vs. WordPress.com
  15. 15. WordPress.org WordPress.com Open √ √ Source/Free Learning curve √ X Control √ X Content √ X ownership
  16. 16. Thank you! www.illuminea.com mschwab@illuminea.com Also see us at: WordPressGarage Twitter: @miriamschwab

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