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ISOC IL, July 15, 2009
Presented by: Miriam Schwab
‫יצירת מיתוג אישי ברשתות‬
 ‫החברתיות: למה ואיך?‬
“Personal Branding”
• believed to have first appeared in the
  August 1997 issue of Fast Company
  Magazine, in an article...
"distinct ... or extinct”
• A well-executed personal branding
  campaign creates a strong, consistent,
  and specific association between the
  indi...
‫בעבר, מיתוג אישי היה רק בשביל‬
      ‫סלבריטראים כמו...‬
‫למה?‬
‫גוגל‬
     “Google never forgets.” Seth Godin •
   Google is a reputation management •
                  system – Adam Br...
‫לבדל את עצמך - ‪USP‬‬
‫איך?‬
Value Proposition   What do you stand
                    for?


Differentiation     What makes you
                    st...
Elements
•   Confidence
•   Be yourself
•   Offer value
•   Join the conversation
•   Innovate
•   Learn
•   Passion
•   A...
SEM


                        Social
Offline
                        media


             Blog



 PR                     ...
‫בסיס = בלוג‬
‫דומיין הגיוני וקל – אבל דומיין אמיתי!‬   ‫•‬
                      ‫מראה מקצועי‬       ‫•‬
      ‫עמוד אודו...
‫דוגמאות של מיתוג אישי באינטרנט‬
Branding
‫אוף ליין‬
         ‫בגדים‬   ‫•‬
         ‫מראה‬    ‫•‬
        ‫אישיות‬   ‫•‬
  ‫כרטיסי ביקור‬   ‫•‬
    ‫בטחון עצמי‬   ...
‫טיפים‬
 ‫• אם מיתוג אישי קשור מדי לעסק – זה לא אישי‬
‫• אסור לעסקים להיות תלויים מדי על מיתוג אישי‬
                     ...
!‫תודה‬

  www.illuminea.com
mschwab@illuminea.com
twitter: @miriamschwab
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
Personal branding online - why and how. Presented at ISOC IL (Hebrew)
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Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 1 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 2 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 3 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 4 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 5 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 6 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 7 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 8 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 9 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 10 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 11 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 12 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 13 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 14 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 15 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 16 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 17 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 18 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 19 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 20 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 21 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 22 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 23 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 24 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 25 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 26 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 27 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 28 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 29 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 30 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 31 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 32 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 33 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 34 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 35 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 36 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 37 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 38 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 39 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 40 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 41 Personal branding online - why and how. Presented at ISOC IL (Hebrew) Slide 42
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Personal branding online - why and how. Presented at ISOC IL (Hebrew)

Creating a personal brand online can help you develop your career or business. Learn how to create a personal brand by using online tools, and see how others have succeeded.

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Personal branding online - why and how. Presented at ISOC IL (Hebrew)

  1. 1. ISOC IL, July 15, 2009 Presented by: Miriam Schwab
  2. 2. ‫יצירת מיתוג אישי ברשתות‬ ‫החברתיות: למה ואיך?‬
  3. 3. “Personal Branding” • believed to have first appeared in the August 1997 issue of Fast Company Magazine, in an article by management guru and author Tom Peters, who wrote, "We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You."
  4. 4. "distinct ... or extinct”
  5. 5. • A well-executed personal branding campaign creates a strong, consistent, and specific association between the individual and the perceived value they offer. (The Real Definition of Personal Branding)
  6. 6. ‫בעבר, מיתוג אישי היה רק בשביל‬ ‫סלבריטראים כמו...‬
  7. 7. ‫למה?‬
  8. 8. ‫גוגל‬ “Google never forgets.” Seth Godin • Google is a reputation management • system – Adam Broitman ‫ עבור שמות, לא מילות מפתח‬SEO • ‫• להגדיל את כמות האזכורים החיובים שיגן עליך‬ ‫בזמנים קשים יותר‬
  9. 9. ‫לבדל את עצמך - ‪USP‬‬
  10. 10. ‫איך?‬
  11. 11. Value Proposition What do you stand for? Differentiation What makes you stand out? Marketability What makes you compelling?
  12. 12. Elements • Confidence • Be yourself • Offer value • Join the conversation • Innovate • Learn • Passion • Authenticity
  13. 13. SEM Social Offline media Blog PR E-mail Advertising
  14. 14. ‫בסיס = בלוג‬ ‫דומיין הגיוני וקל – אבל דומיין אמיתי!‬ ‫•‬ ‫מראה מקצועי‬ ‫•‬ ‫עמוד אודות – עליך ועל העסק‬ ‫•‬ ‫תגובות‬ ‫•‬ ‫הרשמה פשוטה לניוזלטר‬ ‫•‬ ‫בלי עומס של פרסומות‬ ‫•‬ ‫מהיר‬ ‫•‬
  15. 15. ‫דוגמאות של מיתוג אישי באינטרנט‬
  16. 16. Branding
  17. 17. ‫אוף ליין‬ ‫בגדים‬ ‫•‬ ‫מראה‬ ‫•‬ ‫אישיות‬ ‫•‬ ‫כרטיסי ביקור‬ ‫•‬ ‫בטחון עצמי‬ ‫•‬ ‫‪Elevator pitch‬‬ ‫•‬
  18. 18. ‫טיפים‬ ‫• אם מיתוג אישי קשור מדי לעסק – זה לא אישי‬ ‫• אסור לעסקים להיות תלויים מדי על מיתוג אישי‬ ‫של עובדים‬ ‫• תזהר מחברים לא טובים )מקור(‬
  19. 19. !‫תודה‬ www.illuminea.com mschwab@illuminea.com twitter: @miriamschwab
  • BCrigger

    Oct. 24, 2009
  • ROSEKEMPS

    Oct. 17, 2009

Creating a personal brand online can help you develop your career or business. Learn how to create a personal brand by using online tools, and see how others have succeeded.

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