6. Investigate the
characteristics
of medical
bloggers and
their
blogs
+ demographics
+ internet and blogging habits
+ motivations for blogging
+ practices associated with journalism
10. 1I. find medical blogs
740 total
627 unique
331 active
197 included
11. 1I. find medical blogs
740 total - found on all sources
627 unique - between sources
English-language medical blogs
331 active - posts within last month
direct contact to the author
197 included - e-mail or contact form
32. 54%
published a scientific
paper
41%
published a newspaper article
44%
published a book or
a chapter in a book
33. When it comes to journalism . . .
most frequently
included links to original source of material &
spent extra time verifying facts
rarely
tried to obtain permission to
post copyrighted material
34. When it comes to journalism . . .
female medical bloggers
get permission for
posting copyrighted
material more often
35. When it comes to journalism . . .
Bloggers who have
published a scientific paper
were more likely to
quote directly other people
or media
36. When it comes to journalism . . .
those blogging
under their real name
were more inclined to
include links to original sources
37. Major motivations for blogging were . . .
sharing practical knowledge/skills with others
influencing the way other people think
expressing oneself creatively
38. No reasons for blogging . . .
making money
staying in touch with friends and family
39. received attention for their blogs from . . .
99% 78% 66% 47%
other bloggers coworkers news media family
40. Recipe for getting
news media attention
more years of experience as a blogger
+
more hours per week spent on the Internet
+
acquiring medical news from other blogs
41. We would like to thank all medical bloggers
who participated in our survey . . .
42. Examining the Medical Blogosphere:
An Online Survey of Medical Bloggers
Read the complete article at Journal of Medical Internet Research
http://www.jmir.org/2008/3/e28/HTML
Ivor Kovic, MD
Rijeka University School of Medicine, Croatia
ivorkovic@gmail.com
http://www.ivor-kovic.com
Ileana Lulic, MD
Rijeka University School of Medicine, Croatia
ileanalulic@gmail.com
Gordana Brumini, PhD
Department of Medical Informatics, Rijeka University School of Medicine, Croatia
bgord@medri.hr