This document provides an overview of innovation concepts and frameworks. It discusses definitions of innovation, types of innovation, and conditions that support innovation. Key frameworks covered include open innovation, design thinking, co-creation, social innovation, management 3.0, and knowledge workers as drivers of innovation. The document also outlines pitfalls to avoid in innovation and compares approaches between start-ups and SMEs. Authors that are referenced in relation to different innovation topics are listed at the end.
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IA Innovatiemanagement II. Voka Kempen. Sessie 1. Pieter Sprangers Américo Mateus
1. INNOVATION (R)EVOLUTION by
Pieter Sprangers
Innovation Consultant and Learning Architect
University of Antwerp and
Karel de Grote University College Lecturer
Américo Mateus
Innovation Consultant
IDEAS(R)EVOLUTION Methodologist
IADE-Creative University Lecturer
10. innovation
“Innovation is the implementation of a new or significantly improved
product (good or service), or process, a new marketing method, or a new organizational
method in business practices, workplace organization or external relations”[Oslo
Manual, OECD 2005].
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… to include both improvements in technology and better methods or ways of
doing things. It can be manifested in product changes, process changes, new
approaches to marketing, new forms of distribution, and new concepts of
scope . . . [innovation] results as much from organizational learning as from
formal R&D. [Michael Porter]
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Innovation is the process of making changes, large and small, radical and
incremental, to products, processes, and services that results in the introduction of
something new for the organisation that adds value to customers and
contributes to the knowledge store of the organization. [O’Sullivan]
11. TYPES INNOVATION:
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- technological
- business
- product
- service
- process
- incremental
- radical
- …
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INTEGRATED INNOVATION APPROACH
Innovation is about common sense.
14. Innovation - CONDITIONS
1. Urgency : otherwise any innovation will be considered playtime
2. Courage : follow your passion
3. New technology : new technology, new media, new business models, new working
methods
4. Teamwork
5. Perseverance : expect major setbacks -“man cannot discover new oceans unless he
has the courage to lose sight of the shore”– André Gide
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Source : editing of Gijs Van Wulfen – the innovation expedition
15. Innovation - PITFALLS
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You should not innovate:
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1.When your are sure your market will still be changing over the coming five years
2. When your clients are even more conservative than you are
3. When brand and line extensions already generate the extra turnover and profits
4. When your company is experiencing some temporary set-backs / short-time crisis
5. When there is no support at the top
6. When the company doesn’t have any kind of vision about its future course
7. When everyone fears failure
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Source : editing of Gijs Van Wulfen – the innovation expedition
16. It’s tough when markets change and your people within your company don’t
(Harvard business review)
17. !
-SIMPLIFY INNOVATION - Not Upgrade or Incremental, must be discontinuous,
disruptive and value creating - Bill Taylor HBR blog
INNOVATION UMBRELLA
DISRUPTIVEDISCONTINUOUS
VALUE CREATING
INCREMENTAL
UPGRADE
OPERATIONAL
19. Knowledge workers!
Knowledge workers are workers whose main capital is knowledge , they think for a
living. (Drucker)
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Conceptual workers have an important‘creation’part in their job : e.g. Creation of
concepts, theories, working methods, products,… Conceptual workers work in a
conceptual age in which knowledge alone does no longer suffice. (Sprangers)
Typical Stimuli:
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• Work in different types of spaces : office spaces, meeting spaces, support spaces, on
the road, at home, …
• Internal motivational drivers : autonomy, challenges, concept development
• Team performance versus individual performance
• ROWE : results-only working environments
• Autonomy and accountability
• Your workforce will respond to the business as if it were their own
26. I+CSR : Corporate Social Innovation
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Why are polar bears or even milk jugs more important than people, not only in terms of
research attention but also as a focus of company initiatives?
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Bringing value to local communities : Ben&Jerry’s :
- Chocolate fudge brownie containing brownies made by homeless and unemployed
workers in Yonkers, New York
- Maine Blueberry made with blueberries harvested by Passaquoddy Indians
28. open innovation
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‘Open innovation is the use of purposive inflows and outflows of knowledge
to accelerate internal innovation, and expand the markets for external use of
innovation respectively’(Chesbrough, Vanhaverbeke, West – Open innovation,
researching a new paradigm)
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INBOUND open innovation : filling the gap with external technology
OUTBOUND open innovation : profiting from others using your technology
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29. open innovation
Jaga
-not selling products but experiences, ideas, values, …
-Differentiation vs competition through eco-radiators, design-radiators
-Radiators as a creative part of the house :‘heating the soul’
-Wearable heating,
-playful radiator,
30. open innovation
UCHRONIANS and the burning man
Festival in Black Rock Desert in Nevada
Cross pollination of art, music, theatre, sensation, …
www.uchronians.org
31. open innovation
10 elements defining an open innovation culture
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1. People who can manage relationships with customers and partners
2. A willingness to accept that all smart people do not work for your company
3. An understanding that failures are opportunities to learn
4. A willingness to help employees to build the knowledge and understanding of
how an idea or technology becomes a profitable business.
5. Dismiss the Not Invented Here syndrome
6. A willingness to strive for balance between internal and external R&D.
7. Willingness to be a risk taker rather than being risk averse.
8. Accepting that open innovation does raise intellectual property issues.
9. Understanding that open innovation requires open communication.
10. Not needing to always be first.
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Source : Stefan Lindegaard, the open innovation revolution
32. !
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From product to Service / Solutions through Open Innovation
(Chesbrough, 2011)
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Bringing Outside IN - e.g.LEGO
Taking Inside Out - e.g. AMAZON
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Work closely with customers to develop new solutions
Focus offers on utilities rather than products
Embed your company in your customer’s organisation and processes
(consumer journey)
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see: www.exnovate.org
open innovation - paradigm shift
33. social innovation
Making your labour organization more innovative :
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• Flexible organizing : 30% of turnover out of new products
• Dynamic managing : tolerance for mistakes‘3M : thou shalt not kill ideas for new
products’
• Smarter working and talent development : team rewarding vs individual
rewarding
34. management 3.0
Innovating management - Gary Hamel 2012
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• Train people to become innovators
• Create experimental spaces in your company / supportive innovation
environment
• Bosses should also be held accountable for innovation / innovation is
everyone’s job every day
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Managers need to create: purpose, space, involvement, institutional support
35. !
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Company’s DNA:
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PEOPLE, PROCESSES and PHILOSOPHIES
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Founder - follow the founder innovation DNA - Imprint
“Look for people who want to change the world”- employees’drivers
Open to experiment and fail
To have a“fun”culture
Problem solving and solution finding oriented
Philosophy - innovation is everyone’s job; disruptive innovation is part of the
portfolio, encourage smart failures, empowered of people autonomy
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Source: Christensen et all 2009 - study within the most known innovative companies
Innovation DNA
38. Design
‘Good design is intelligence made visible’(Le Corbusier)
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Don’t make something unless it is both necessary and useful; but if it is both necessary
and useful, don’t hesitate to make it beautiful. (Shaker design filosophy)
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‘I have not failed once, I’ve just found 10000 ways that didn’t work’(Thomas Edison)
39. !
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• Open data - the use of information for innovation and transparency
• “Big Data” - to analise major social, economic and environmental challenges
• Open innovation and peer production
• User-centred design thinking
• Value of networked place making - Organising places for people to get
together (creative incubators, Bielat, SPK, etc…)
• Investments in trust and better engagement and participation among
citizens.
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Source: Bulchandani et all 2011
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Stakeholders’participation trends
45. !
INNOKINETICS - web based platform
How to do’s: login, profiling, sharing, creating groups…
46. HOME WORK
1 - LEARNING ABOVE THE RULER - www.lerenbovendemaat.be
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PRINT FEEDBACK REPORT and bring it to session 2 - Free version
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2 - DO THE INNOVATORS’DNA AND LEONARDO SELF REFLECTION
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3 - AND YOUR COMPANY?
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CHECK THE READER ON INNOKINETICS - PLATFORM
47. AUTHORS
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- INNOVATION - Christensen - HBR, Gijs Van Wulfen
- CO-CREATION - Prahalad - Ramaswamy -
- OPEN INNOVATION - Chesbrough
- SOCIAL INNOVATION - Manzini - Shea
- ENTREPRENEURSHIP - Eric Ries
- MANAGEMENT 3.0 - Hamel -
- MARKETING 3.0 - Kotler
- CONVERSATION MARKETING - Steven Van Belleghem
- CREATIVITY - Richard Florida, Teresa Hamel, Tim Hurson, David Kelley
- TEAM DYNAMICS - Tom Kelley,
- DESIGN THINKING - Tim Brown, Bruce Nassbaum
- CO-CREATING SHARED VALUE - MIchael Porter
- CITIZENSHIP / COMMUNITISHIP - Mintezberg
- CORPORATE SOCIAL RESPONSABILITY - Pierre Winkler
- OPEN CULTURE - Charles Leafbeatter, Charlene li
- COLLABORATIVE CULTURE - Dan Tapscott
- BUSINESS MODEL GENERATION – Alexander Osterwalder e.a.
- THE TEN FACES OF INNOVATION – Tom Kelly
- THE MEASUREMENT OF SCIENTIFIC AND TECHNOLOGICAL
ACTIVITIES - PROPOSED GUIDELINES FOR COLLECTING AND
INTERPRETING TECHNOLOGICAL INNOVATION DATA – OSLO MANUAL - OECD