Unit 08 - Is your cover ﬁt for itʼs purpose?
1) Be recognizable - those familiar with the brand should be able to spot it easily.
The design I created for the cover ﬁts the conventions of the magazine, the design is abstract and appealing
to the eye, those who see it will instantly know this must be a Little White Lies magazine, LWL is well known
for itʼs abstract designs, normally consisting of a portrait of an actor or actress in an upcoming movie, they
are normally making eye contact with the reader, I have follow this general conventions and incorporated
them into my own design, my drawing has Jennifer Lawrence making eye contact with the reader and is also
a portrait of her.
Also I have included the infamous LWL masthead which contains the barcode within it, this is a clear
indicator as to the brand of the magazine and potential reader will recognize this design. The positioning of
the masthead is also in the typical place and the size is also the same, this further adds to helping the viewer
know this is a LWL magazine.
2) It should be emotionally irresistible by the appeal of the main image - does your image generate an
My cover design stands out from what others may do, other doing designs themed with ﬁre. My design I
decided to go for reﬂects how Katniss stands out and is heroic also, my design also stands out from other
Little White Lies cover designs, a lot of them seem to be very dark, Iʼve gone for a much more light design
trying to get the elements of the forest into my design. The vibrancy of the cover design will draw attention to
it and will stand out from its surroundings, for many they will instantly realize that the design is of Katniss and
they will investigate further into the design and wonder what content this magazine contains.
3) Magnetic and curiosity arousing - to pull the reader in.
Little White Lies always take a well known character from a ﬁlm and adds their own style to them, it gives
LWL that unique feel, at ﬁrst glance you may not know what the magazine is about but the design draws you
in and makes you want to know. My design is curiosity arousing as it stands out from other designs and will
also stand out from magazines surrounding it, the bright colours will catch peoples eyes and potential
readers will be interested and inspect further into it.
To also draw in more potential readers it is written under Jennifer Lawrence ʻHunger Gamesʼ to try draw in a
wider audience and to help people know what the magazine is about, once they read that theyʼll be like ʻOh
right! That is Jennifer Lawrence!ʼ and theyʼll be intrigued by the design. The design follows the codes and
conventions of typical LWL covers, as people passing by will know itʼs a LWL design, this is achieved by an
abstract design and also containing the memorable masthead within the design, this is a dead give away as
to what magazine this is.
4) Intellectually stimulation - promising beneﬁts.
Little White Lies promises “Truth and Movies” which is a refreshing look and a different way of looking at
movies, with a promise like that the design must ﬁt that promise to show the audience that this is meant to be
a new and refreshing way of looking at movies, my design fulﬁlls this need by being a very abstract and
vibrant design, the design shows the magazine promises intellectual beneﬁt for the viewer, it makes them
think that if they read this magazine they can view the movies from a completely different and more
intellectual angle. This different way of thinking appeals to a small amount of people who like to feel that they
have a different way of looking at a movie, this is why the design is so important, it needs to be striking and
appeal to the target audience, which my design achieves effectively.
Unit 08 - Is your cover ﬁt for itʼs purpose?
5) Efﬁcient and easy to scan - introducing your service and making it clear.
The design of a Little White Lies cover is almost always very abstract in its design, but it must also show the
viewer what the magazine is about and be clear on who the character is on the cover, the font must also be
readable and easy to understand and show the viewer what the cover is meant to be showing. My cover
design has a very readable font on it as I made it to be simple and easy to read and thus, ﬁtting in with the
codes and conventions. My design also depicts Katniss well as it is clear who she is on the cover, especially
to those with an interest in the ʻHunger Gamesʼ movies.
6) Logical - makes sense as an investment.
Little White Lies is less of an investments and more of a luxury item for some, it has to promise a completely
different way of thinking to compete with free information anyone can access easily over the internet. The
design plays a big role in this, it must reﬂect on the content and the different way of thinking to try appeal to
the target audiences, most covers achieve this by being visually striking. My design is visually striking
because of the way I have composed it, it stands out from the competition with itʼs simple design and vibrant
colours, it reﬂects the content well as it shows a different way of looking at movies, which appeals to the
audience that Little White Lies wants.