Business model innovations have reshaped entire industries and redistributed billions of dollars of value. In best-selling author Mark Johnson’s enlightening presentation at Presidents Conference 2012, he shares insights that will help foodservice professionals develop the confidence to think about innovating their own business.
7. Core vs. New Growth Innovation
Established New
Business Business
(Model) (Model)
Strengthening and
Creating the new
extending the core
AND not OR!
8. The business model defined
Customer Value
Proposition
Profit Formula
Key Key
and Core Mission
Resources Processes
9. Hilti: transforming an existing market
vs.
Tradt’l Power Tool Company Tool Fleet Management Services
Customer
Value Fleet management to
Power tools and accessories
Proposition improve on‐site productivity
Profit Low margin, Subscription model covering
Formula high inventory turnover asset‐heavy balance sheet
Key Key Direct Sales, Contract
Retail distribution
Resources Processes management, IT Systems
10. Godrej: creating a new market
Addressing Awareness, Access, and Affordability
11. The new growth innovation process
1 2 3
Identify Blueprint
Test and Learn
The Jobs-to-be-Done business model
21. Business Model Innovation:
Design around the job
“If you want to continuously
revitalize the service that you
offer to your customers, you
cannot stop at what you are good
at. You have to ask what your
customers need and want, and
then, no matter how hard it is, you
better get good at those things.”
–Jeff Bezos, CEO, Amazon
22. Thank You
For more information, please visit us at:
www.SeizingTheWhiteSpace.com
www.Innosight.com