COEX 2016 Committee Deck

1. COEX
2016
Chair: David Rizley
Vice Chair: Josh Halpern

2. “Providing our Member Community
and industry partners the
opportunity to enhance the
consumer’s enjoyment of the
foodservice choice”
IFMA Vision

3. “Enabling our Member Community to
focus on critical issues affecting their
businesses and the industry”
IFMA Mission

4. Consumers
Operators
Centers of Excellence
IFMA 2020 Strategic Plan
Enhance Value of
Foodservice Choice
Co-create Value
With Operators
Enable
Members
& Industry
4

5. Centers of Excellence
Centers of Excellence
Insights
Best
Practices
Connectivity
OperatorsMembers
Culinary – Insights – Marketing - Supply Chain/Sales – Leadership
• Vision, Mission, 2020 Strategic Plan come to life
• Foodservice community gathers to share, create, learn
• Individuals better themselves, their businesses, the industry
• Houses our products and services
• Capitalizes on our scale and delivers ROI to members
• Driven by our Board and activated by our committee processes
5

6. Connectivity
• COEX
• Presidents Conference
• Navy
• Gold & Silver Plate
Insights
• Consumer Planning Program
• Foodservice Fundamentals
• Strategic Issues Series
• Marketing & Sales Leaders Forum
• Foodservice Landscape & Insights Library
• Small/Midsize Business Community
Best Practices
• Foodservice Category Management
• Operator Collaboration Model
• Joint Business Planning
• GS1
Centers of Excellence
6

7. Objective:
Create and execute a unique “by operators, for operators”
forum for chain culinary, marketing, supply chain and leadership to
learn insights and best practices to drive demand, improve
efficiency and to build a winning team.
Positioning Statement:
For chain operators seeking business building insights and
personal connections with peers and leading manufacturers,
COEX is the intimate forum for your entire team to build
excellence and industry contacts.
(target)
(need)
(point of differentiation)
COEX

8. Gary Bales Focus Brands Co-Chair
John Miller Denny’s Co-Chair
Krista Pohlman WQSCC Co-Chair
Bill Ruby Denny’s
Chris Bode Denny’s
Liz Geraghty Wendy’s
DominiqueVitry YUM Brands
Mark Snyder Hurricane AMT
Dan Phalen Luby’s Fuddruckers
Chris Webb Noodles & Co
Glenn Douglas Noodles & Co
Ric Scicchitano Corner Bakery Café
Jon Quinn Fazoli’s
Sean Reiter Specialty’s Café
Larry Mench Tim Horton’s
Annica Kreider Mellow Mushroom
Tom Scalese East Coast Wings
Rachel Rushing Dave & Busters
Don Laskey WhichWich
Steven Grover Steak N Shake
Daryl Still Boston Market
Barbara Kaiwi Hard Rock Café
Phil Freidman Salsarita’s
John Fitchett Zinga
Patrick Walls Capriotti’s
Matt Riddleberger Firehouse Subs
Lane Cardwell RubyTuesday BOD
Steve Brooks Tumbleweed Grill
Paul Kramer Parlour Enterprises
ScottTaylor Walk-Ons Enterprises
Kasey Christensen Arctic Circle
Mark Jenkins CKE Restaurants
Shawn Eby Taco Johns
Norman Abdallah Taco Mac (T.MAC)
Scott Smith Lone Star Steakhouse
Tim Dungan Day Star Restaurants
Brenda Kantor Zoe’s Kitchen
DonVlcek Marco’s Pizza
Eli Winkler Specialty’s Café
Charlie LousignontBrinker Int’l
Operator Committee Members
COEX

9. David Rizley SCA Chair
Josh Halpern Anheuser-Busch Vice Chair
Dan Riste Sargento
BruceWaddell Michaels Foods
Deena Pitzele Weston Foods
Rick Conrad Country Pure Foods
Elisa Guisti Wholesome Harvest
Stuart Gross Bundl USA
Jim Eidman Wayne Farms
Hollie Wooldridge Basic American Foods
John Gruender ConAgra
Joe Cusick Mondelez
Scott Modica Custom Culinary
Kevin Kuhn Southeastern Mills
Kevin Jackson The J.M. Smucker Co
Kris Kielsa Ecolab
Jennifer Brizzolara McCain
Scott Mayer Jones Dairy Farm
Bryon Coleman Jones Dairy Farm
Scott Dattalo Cargill
Michael Rutt Dakota Growers Pasta Co
Brad Kirk Lyons Magnus
Michael Cannon Surlean Foods
MarkTaylor Fischer Paper Products
Karl Kaufman Jennie-OTurkey
Jeff Pierce Kagome USA
Mark Sale KraftHeinz
Kami Smith Dawn Foods
Paul Rich Rich’s
Richard Sherry Rich’s
Stacey Hingle Tabasco
Dewey Edgar PepsiCo
Christine Garvey Trident Seafood
Brittany Crouch Kerry Foods
Laura Stukus IFMA Liaison
IFMA Committee Members
COEX

10. Goals:
•Attendance Revenue: $ +%
•Sponsorship Revenue: $ +%
•Distributor Attendance: +%
•Operator Attendance: 150
• Broker Attendance: +%
•Total Paid Attendance: +%
Strategies:
•Establish committee to set direction and support execution
•Build off 2015 program and “Foodservice 2020 Strategic Imperatives.” Evidence progress on
industry-wide initiatives
•Build and execute integrated marketing plan
•Link to OCM/JBP, CPP, NewView and all IFMA Connectivity forums
•Assess results. Provide recommendation for 2017 program
COEX

11. Who When Done
MARCH
Update Website/Landing Page MK w/o 3/9
APRIL
Select Chair and Vice Chair IFMA w/o 4/6
JULY
Soft Opening IFMA w/o 7/13
AUGUST
Identify prospective committee members IFMA w/o 8/3
Chair invites prospective committee members LS w/o 8/17
Finalize committee LS w/o 8/24
Coordinate first committee meeting and send out preliminary deck (preread) LS w/o 8/24
Review prospective committee members and preliminary deck with Chair IFMA w/o 8/24
Hold first committee meeting, Review deck, set subcommittees and calls IFMA
Members
w/o 8/31
Hold first committee meeting with members and operators – Ideation session for Key Issues & Opportunities Committee w/o 8/31
COEX
Tactics

12. Who When Done
SEPTEMBER
Draft agenda Committee w/o 9/7
Award nominations e-mail PS w/o 9/7
Update Website, including call for nominations IFMA w/o 9/7
Create agenda from base content Committee w/o 9/7
Provide information to IT to launch registration LS w/o 9/7
Develop Communication plan, including all electronic, printed, web and personal communications outlined MK w/o 9/21
OCTOBER
Develop flow document Committee w/o 10/5
Set Conference Budget MS/CC w/o 10/5
Hard registration open for website MS/LS w/o 10/5
Draft creative brief for overall conference w/agency PS w/o 10/5
Determine Sponsorship Opportunities TD w/o 10/5
Creation of Intro video PS w/o 10/12
Sponsorship sell sheet finalized PS w/o 10/12
Sponsorship sell sheet sent out TD w/o 10/19
Sponsorship tab on web site CL w/o 10/19
Tactics
COEX

13. Who When Done
NOVEMBER
Specify execution elements’ e.g., speakers, panels and break-out sessions – Committee Call #3 Committee w/o 11/2
Communicate opportunities for FROR for last year’s sponsors TD w/o 11/9
Save the date email-Target All MK w/o 11/9
Email w/conference highlights/ “Hard” Registration Opens IFMA w/o 11/9
Define target number of attendees Committee w/o 11/16
Monitor and report status of communications plan and registrations MK Report outs
in Nov. and
Jan.
conference
calls
Conference highlight Mailer MK w/o 11/16
Follow-up calls by committee to operators that received invitations Committee w/o 11/16
IFMA & Committee calls to members CL &
Committee
w/o 11/16
Source execution elements – Committee Call #4 Committee w/o 11/30
Tactics
COEX

14. Tactics
Who When Done
DECEMBER
Program mailer IFMA w/o 12/7
JANUARY
Set and execute prep schedule for speakers, panelists and moderators IFMA w/o 1/12
Specify room setup, F&B and AV requirements LS/CC w/o 1/12
Submit final sponsorship list to marketing and event management TD w/o 1/12
Develop scripting and flow IFMA w/o 1/18
FEBRUARY
Secure PPTs, videos, etc. IFMA w/o 2/9
Finalize presentations and prep speakers LS w/o 2/22
Finalize Scripts IFMA w/o 2/22
MARCH
Conduct rehearsals IFMA 3/7 & 3/8
Execute Program IFMA 3/6-3/9
COEX

15. OngoingTasks
Have member of PC committee make mention of conference on other calls Who When Done
Have member of other committees make mention on PC calls Ongoing
IFMA make ‘call outs’ of ‘significant’ events on calls Ongoing
IFMA include connectivity materials with meeting agenda/reminder Ongoing
Synchronize website with content development Ongoing
COEX

16. Post-Conference
Who When Done
Complete post conference survey LS w/o 2/15
Attendee-friendly presentations uploaded LS 3/4
Post-conference e-mail LS 3/8
IFMA internal review IFMA w/o 3/11
Prepare conference survey results Committee w/o 3/18
Committee evaluation (Post conference call) & 2016 recommendations Committee w/o 3/18
COEX

17. Financials ($000):
2015 Actual 2016 Budget 2016 Actual
Revenue $997 $ TBD $TBD
Sponsorships $538 $ TBD $ TBD
Attendance $459 $ TBD $ TBD
Direct Expenses $441 $ TBD $TBD
Operating Margin* $556 $ TBD $TBD
*Does not include G&A Overheads
COEX