Mark johnson business model transformation

1,213 views

Published on

Business model innovations have reshaped entire industries and redistributed billions of dollars of value. In best-selling author Mark Johnson’s enlightening presentation at Presidents Conference 2012, he shares insights that will help foodservice professionals develop the confidence to think about innovating their own business.

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,213
On SlideShare
0
From Embeds
0
Number of Embeds
36
Actions
Shares
0
Downloads
37
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Mark johnson business model transformation

  1. 1. Business Model Transformation:Succeeding in new growth and renewal Mark W. Johnson Co-Founder and Senior Partner Innosight
  2. 2. The evolution of the MP3 playerRio Diamond Rio Riot iPod Shuffle iPod Touch 1998 2002 2005 2007 2000 2003 2006 Best Data iPod 3G iPod Cabo64 Nano
  3. 3. iTunes/iPod and Apple’s growth
  4. 4. Steve Jobs announcing Apple’s Digital Hub Strategy January 2001
  5. 5. Core vs. New Growth Innovation Established New Business Business (Model) (Model) Strengthening and Creating the new extending the core AND not OR!
  6. 6. The business model defined Customer Value Proposition Profit Formula Key Key and Core MissionResources Processes
  7. 7. Hilti: transforming an existing market vs. Tradt’l Power Tool Company Tool Fleet Management Services Customer  Value  Fleet management to  Power tools and accessories Proposition improve on‐site productivity Profit  Low margin, Subscription model covering  Formula high inventory turnover asset‐heavy balance sheet Key Key Direct Sales, Contract  Retail distributionResources Processes management, IT Systems
  8. 8. Godrej: creating a new market Addressing Awareness, Access, and Affordability
  9. 9. The new growth innovation process1 2 3 Identify Blueprint Test and LearnThe Jobs-to-be-Done business model
  10. 10. Addressing the “job-to-be-done”
  11. 11. Key to a powerful CVP:Start with understanding the important, unsatisfiedjobs-to-be-done
  12. 12. The new growth innovation process1 2 3 Identify Blueprint Test and LearnThe Jobs-to-be-Done business model
  13. 13. The business model defined Customer Value Proposition Profit Formula Key Key and Core MissionResources Processes
  14. 14. Maximizing the value proposition CVP = Job Offering (Importance) (Satisfaction) Price
  15. 15. Blueprinting a Business Model Partnerships, Job to be done Offering: collaboration, • Product / Service shared Rules, services Norms & Metrics (e.g. brand, people, • Access/Channel technology, channel) Customer Value Rules, Key Proposition • Payment scheme / Norms, and Resources Price Metrics Key Revenue model Processes Profit Formula (e.g. R&D, manufacturing, HR, Rules, marketing, IT) Cost structure (direct and overhead) & Norms, and Resource velocity Metrics (e.g. margin) 17© Copyright 2012 Innosight LLC 17
  16. 16. The new growth innovation process 1 2 3 Identify Blueprint Test and Learn The Jobs-to-be-Done business model© Copyright 2012 Innosight LLC 18
  17. 17. The need for testing and learning
  18. 18. Amazon.com: Built to transform
  19. 19. Business Model Innovation:Design around the job “If you want to continuously  revitalize the service that you  offer to your customers, you cannot stop at what you are good at. You have to ask what your customers need and want, and then, no matter how hard it is, you better get good at those things.” –Jeff Bezos, CEO, Amazon
  20. 20. Thank You For more information, please visit us at:www.SeizingTheWhiteSpace.com www.Innosight.com

×