2. IFMA Vision
“Providing our Member Community
and industry partners the
opportunity to enhance the
consumer’s enjoyment of the
foodservice choice”
3. IFMA Mission
“Enabling our Member Community to
focus on critical issues affecting their
businesses and the industry”
4. IFMA 2020 Strategic Imperatives
Enhance
Value
of Consumer
Foodservice Choice
Consumers
Operators
Members
Focus Supporting Initiatives
Create New Consumer-Driven View of Foodservice Landscape
-Foodservice Landscape
-Foodservice Insights Library
Champion Industry-Wide Effort to Improve Consumer Choice
Co-Create Value Create Actionable Insights & Best Practices
with Operators Through
Demand-Creation
and Supply-Chain
Improvement Efforts
Enable Members to Excel
Given the New Basis of Competition
-Consumer Planning Program
-Operator Collaboration Model
-Foodservice Category management
-Foodservice Navigator
-Performance Benchmarking
-GS-1
Drive Learnings through Connectivity Forums
-Presidents Conference
-COEX
-Marketing & Sales
Leaders Forum
-Gold & Silver Plate
- Fundamentals
-Operator Forums
-Strategic Issues Series
-Small/Mid Size Business
-Washington Insights
-Website
-Industry Adoption Plan
5. Center of Insights
Insights that drive
strategy & execution
Center of Best Practices
Proven foodservice
best practices
Center of Connectivity
Connect to share, learn
and execute
Consumer Planning Program
C - S. Marshall VC – P. Gere
FSnavigator
C - D. Davis VC - R. Kirkpatrick
FS New View of Industry
C - D. Allison VC - R. Hepponstall
Performance Benchmarking
C – B. Shanley VC - TBD
Small/Midsize Business
C - M. Cannon VC - B. McClellan
Category Management
C – R. Ferranti VC – J. Byble
Center of Innovation Excellence
C - TBD VC - TBD
Educational Foundation
C – K. Schartner VC - J. Flood
GS1
C - B. Shanley VC - L. Oberkfell
Operator Collaboration Model
C - K. Delahunt VC - D. Davis
SCORE
C - L. Kimura
COEX
C - M. Cannon VC - D. Rizley
Foodservice Fundamentals
C – J. Green
Gold & Silver Plate
C - F. Graves VC – R. Hepponstall
Marketing & Sales Leaders Forum C -
TBD VC – P. Gere
Operator Forums
C - K. Schartner VC – TBD
Presidents Conference
C – J. Bybel VC – P. Miele
Strategic Issues Series
C - J. Green
Centers of Excellence
2014 COMMITTEE LEADERSHIP
Washington Insights
C - B. McClellan VC – TBD
Membership
C – TBD
VC – TBD
BOARD
LEADERSHIP
Audit
C – B. Shanley
VC – K. Delahunt
Compensation
C – L. Kimura
VC – R. Ferranti
Awards
C – R. Ferranti
VC – TBD
Strategic Plan
C – L. Kimura
Governance
C – L. Kimura
VC – R. Ferranti
6. Objective:
Carry on the growth of the COEX brand through continued
continued improvement of content that is both relevant and
relevant and actionable…“By Operators for Operators”
Operators”
Drive operator attendance
Positioning Statement:
(target) (need)
For chain operators, seeking business building insights and
and
personal connections with leading manufacturers, COEX is
COEX is the
(point of differentiation)
highest value forum in the industry
COEX
7. COEX
Operator Committee Members
Nelson Griffin Red Lobster Co-Chair
Carl Howard Fazoli’s Co-Chair
Lynne Wildman Logan's Roadhouse Co-Chair
Charity Anderson Logan’s Roadhouse
Mark Avery Applebee's
Donette Beattie Culver’s
Steve Brooks Tumbleweed Grill
Keith Brunell Maggiano’s
Lane Cardwell Cardwell Hospitality
Kasey Christensen Arctic Circle Restaurants
Rich Dillon Dillon’s KC BBQ Restaurants
Glenn Douglas Noodles & Company
Dan Drummond Bar Louie
John Fitchett Zinga Frozen Yogurt
Phil Friedman Salsarita
Steven Grover The Steak 'n Shake
Susan Harrison Capriotti’s Sandwich Shop
Stephanie Hoppe Red Robin
John Inwright WQSCC
Jeffery Jablow Cheeburger Cheeburger
Barbara Kaiwi Hard Rock International
Brian Kolodziej Chic-fil-A
Kerry Kramp Sizzler USA Inc.
Don Laskey Which Wich
Kyle Lindelof Brinker International
Paul Mangiamele Bennigan’s
Matt Riddleberger Firehouse of America
Rachel Rushing Dave & Buster's
Tom Scalese East Coast Wings & Grill
Lon Southerland American Blue Ribbon H.
Shawn Taher Taher Company
Scott Taylor Walk-On’s Enterprises
Patrick Walls Capriotti's Sandwich Shop
John Lehmann IFMA Liaison
8. COEX
IFMA Committee Members
Mike Cannon Surlean Chair
David Rizley SCA Tissue Vice Chair
Laura Chute Custom Culinary Inc.
Linda Digalbo Unilever Foodsolutions
Diana Duddy Sweet Street Desserts
Elisa Guisti Maple Leaf Frozen Bakery
Mike Hamblin Advantage Waypoint
Greg Hickey The Original Cakerie
Jon Holt Neil Jones Food Company
Karl Kaufman Jennie-O Turkey Stores
Brad Kirk Lyons Magnus
Kevin Kuhn Southeastern Mills, Inc.
Stephanie Lind Kerry Ingredients and Flavours
Jeff PierceKagome
Michael Rosser Dole
Mike Rutt North Dakota Pasta Growers
Fran Schefer Georgia Pacific
Mike Sokol Sargento
Mark Taylor Fischer Paper Products
John Lehmann IFMA Liaison
9. Goals:
•Attendance Revenue: $ +%
•Sponsorship Revenue: $ +%
•Distributor Attendance: +%
•Operator Attendance: 100
• Broker Attendance: +%
•Total Paid Attendance: +%
Strategies:
COEX
•Establish committee to set direction and support execution
•Build off 2014 program and “Foodservice 2020 Strategic Imperatives.” Evidence
Evidence progress on industry-wide initiatives
•Build and execute integrated marketing plan
•Link to OCM/FCM, CPP, FSN, New View and all IFMA Connectivity forums
•Assess results. Provide recommendation for 2016 program
10. Strategy: Establish committee to set direction and support execution
Who When Done
Select Chair and Vice Chair IFMA w/o 4/2 w/o 4/2
Internal review for strategic alignment IFMA w/o 7/1 w/o 7/1
Identify prospective committee members IFMA w/o
5/20
w/o
5/20
Review prospective committee members and preliminary deck with Chair
Chair
IFMA w/o
6/30
w/o 7/1
7/1
Chair invites prospective committee members MS w/o
6/16
w/o
6/16
Finalize committee MS w/o
6/23
w/o
6/23
Coordinate first committee meeting and send out preliminary deck
(preread)
MS w/o
6/23
w/o
6/23
Hold first committee meeting Review deck, set subcommittees and calls
calls
IFMA
Members
w/o
6/30
w/o
6/30
Tactics
COEX
11. Tactics
COEX
Strategy: Build off 2013 program and “Foodservice 2020 imperatives.” Evidence progress on
industry-wide initiatives
Who When Done
Ideation session-Key Issues & Opportunities Committe
e
w/o 7/28 w/o
7/28
Draft agenda
Committe
e
w/o 8/18 w/o
Identify speakers, panelists and moderators Committee w/o 8/25 w/o
Create agenda from base content Committee w/o 9/8 w/o
Develop flow document Committee w/o10/6 w/o
Specify room setup, F&B and AV requirements Committee w/o 10/6 w/o
Finalize agenda IFMA w/o 10/27
Set and execute prep schedule for speakers, panelists and moderators IFMA w/o 1/12
Secure PPT’s, videos, etc. IFMA w/o 2/9
Finalize Scripts IFMA w/o 2/9
Conduct rehearsals IFMA 3- 1&2
12. COEX
Tactics
Strategy: Build and execute integrated marketing plan
Who When Done
Develop Communication plan, including all electronic, printed , web and
personal communications outlined
IFMA w/o 7/7 w/o 7/7
Draft creative brief for overall conference w/agency IFMA w/o 9/15 w/o
Synchronize with content development IFMA Ongoing Ongoin
g
Save the date email-Target All IFMA w/o 9/15 w/o
Website update including call for nominations IFMA w/o 8/18 w/o
Define targets Committee w/o 11/17 w/o
Email w/conference highlights/ Registration Opens IFMA w/o 11/10 w/o
Monitor and report status of communications plan and registrations IFMA Ongoing Ongoin
g
Conference highlight Mailer IFMA w/o 11/10 w/o
Follow-up calls by committee to operators that received invitations Committee w/o 11/17 w/o
IFMA & Committee calls to members IFMA &
Committee
w/o 11/17 w/o
Program mailer IFMA w/o 12/8 w/o
13. Tactics
Strategy: Build and execute integrated marketing plan-Sponsorships
Who When Done
Determine Sponsorship opportunities TD,JL w/o 9/15 w/o
Communicate opportunities for FROR for last year’s Sponsors TD, CL w/o 9/22 w/o
Sponsorship Sell Sheet sent out TD, FM w/o 9/22 w/o
Submit Final List to Marketing and Event Management TD w/o 12/8 w/o
Tactics
Strategy: Link to OCM/FCM, CPP, FSN, New View and all IFMA Connectivity forums
Have member of PC committee make mention of conference on other calls Who When Done
Have member of other committees make mention on PC calls Ongoing w/o
IFMA make ‘call outs’ of ‘significant’ events on calls Ongoing w/o
IFMA include connectivity materials with meeting agenda/reminder Ongoing w/o
Ongoing w/o
COEX
