ACTION ADVENTURE Lo: To understand how action adventure films appeal to audiences THINK: Who likes action adventure films and why? PAIR: Talk to the person next to you – what do they think? SHARE: What do we think as a group?
Why are action adventure films so popular? Why are they a good investment for the production company/studio?
Match up these terms Meets audience expectations – follow’sTodorov’s four part narrative structure/element of spectacle Hollywood model A wide target audience – mass appeal Blockbuster A high grossing film that funds smaller film projects for the studio Mainstream audience Dominates the film market – is in charge of producing many films Major studio A film that sustains widespread popularity and achieves enormous sales Tentpole
Match up these terms Meets audience expectations – follow’sTodorov’s four part narrative structure/spectacle Hollywood model A film that sustains widespread popularity and achieves enormous sales Blockbuster A wide target audience – mass appeal Mainstream audience Dominates the film market – is in charge of producing many films e.g. Universal, Warner Bros Major studio A high grossing film that funds smaller film projects for the studio Tentpole
ACTION ADVENTURE Uses and Gratifications Theory (Blumler & Katz 1974) States there are 4 reasons why audiences watch films: What do you think they are? 1. 2. 3. 4.
ACTION ADVENTURE Uses and Gratifications Theory (Blumler & Katz 1974) State there are 4 reasons why audiences watch films: What do you think they are? 1. ESCAPE/ENTERTAIN – media texts allow the audience to escape from reality/consumed purely for entertainment purposes 2. SOCIAL INTERACTION – People create personal relationships with characters in a media text. Creating common ground for discussion in everyday life. 3. IDENTIFY/SELF GRATIFICATION – People often identify part of themselves in a media text through character or circumstance. INFORM & EDUCATE – the audience gain an understanding of the world around them by consuming media texts Which of these apply to the audience quotes?
Which uses and gratifications do Action Adventure films offer? Watch this clip Does it offer: Escape, social interaction, entertainment…? Give reasons for your choices Ext: Who is the target audience?
Which classification is most profitable? Which best appeals to a family audience?
ACTION ADVENTURE Lo: To understand how action adventure films appeal to audiences So how do action adventure films appeal to audiences? Write for 5 minutes answering this question
Family audience - BBFC Guess the certificate – starter – codes Use of stars/mass appeal Characters, conventions, settings etc appeal to audience Looking at examples – grid – evidence Primary, secondary, appeal to male/female/ages – uses and gratifications Technology – 3D/viewing experience – rejuvenate genre Planning how you will appeal to a family audience
LO: To identify codes and conventions that appeal to family audiencesTo apply this to your own action adventure films Guess the certificate? What action, enigma, visual, verbal codes support your decision? Choose 2 Ext: how does the poster represent it’s target audience? ? ? ? ? ?
Which one best attracts a family audience?
How would action sequences and adventure narratives change? Action Adventure Use the classification booklet to help you
Fill in your grid What conventions apply to which certificates?
Debate: 12/12A certificate films are the most successful certificate for the action adventure market Left hand side of room Right hand side of room YOU AGREE YOU DISAGREE Be prepared to give reasons for your decision!
STAR POWER: Stars draw large audiences due to fan base Which film do you think has the most star power?
Who would you cast in a 12A action adventure? Cast your leads Consider their star power star persona and appeal to 12A audience Ext: How are you challenging conventions of action adventure?
Planning gridHow will you appeal to a family audience in your film?