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Audience 1 Audience 1 Presentation Transcript

  • ACTION ADVENTURE
    Lo:
    To understand how action adventure films appeal to audiences
    THINK: Who likes action adventure films and why?
    PAIR: Talk to the person next to you – what do they think?
    SHARE: What do we think as a group?
  • Why are action adventure films so popular?
    Why are they a good investment for the production company/studio?
  • Match up these terms
    Meets audience expectations – follow’sTodorov’s four part narrative structure/element of spectacle
    Hollywood model
    A wide target audience – mass appeal
    Blockbuster
    A high grossing film that funds smaller film projects for the studio
    Mainstream audience
    Dominates the film market – is in charge of producing many films
    Major studio
    A film that sustains widespread popularity and achieves enormous sales
    Tentpole
  • Match up these terms
    Meets audience expectations – follow’sTodorov’s four part narrative structure/spectacle
    Hollywood model
    A film that sustains widespread popularity and achieves enormous sales
    Blockbuster
    A wide target audience – mass appeal
    Mainstream audience
    Dominates the film market – is in charge of producing many films e.g. Universal, Warner Bros
    Major studio
    A high grossing film that funds smaller film projects for the studio
    Tentpole
  • ACTION ADVENTURE
    Uses and Gratifications Theory (Blumler & Katz 1974)
    States there are 4 reasons why audiences watch films:
    What do you think they are?
    1.
    2.
    3.
    4.
  • ACTION ADVENTURE
    Uses and Gratifications Theory (Blumler & Katz 1974)
    State there are 4 reasons why audiences watch films:
    What do you think they are?
    1. ESCAPE/ENTERTAIN – media texts allow the audience to escape from reality/consumed purely for entertainment purposes
    2. SOCIAL INTERACTION – People create personal relationships with characters in a media text. Creating common ground for discussion in everyday life.
    3. IDENTIFY/SELF GRATIFICATION – People often identify part of themselves in a media text through character or circumstance.
    INFORM & EDUCATE – the audience gain an understanding of the world around them by consuming media texts
    Which of these apply to the audience quotes?
  • Which uses and gratifications do Action Adventure films offer?
    Watch this clip
    Does it offer:
    Escape, social interaction,
    entertainment…?
    Give reasons for your choices
    Ext: Who is the target audience?
  • Which classification is most profitable?
    Which best appeals to a family audience?
  • ACTION ADVENTURE
    Lo:
    To understand how action adventure films appeal to audiences
    So how do action adventure films appeal to audiences?
    Write for 5 minutes answering this question
  • Family audience - BBFC
    Guess the certificate – starter – codes
    Use of stars/mass appeal
    Characters, conventions, settings etc appeal to audience
    Looking at examples – grid – evidence
    Primary, secondary, appeal to male/female/ages – uses and gratifications
    Technology – 3D/viewing experience – rejuvenate genre
    Planning how you will appeal to a family audience
  • LO: To identify codes and conventions that appeal to family audiencesTo apply this to your own action adventure films
    Guess the certificate?
    What action, enigma, visual, verbal codes support your decision?
    Choose 2
    Ext: how does the poster represent it’s target audience?
    ?
    ?
    ?
    ?
    ?
  • Which one best attracts a family audience?
  • How would action sequences and adventure narratives change?
    Action
    Adventure
    Use the classification booklet to help you
  • Fill in your grid
    What conventions apply to which certificates?
  • Debate: 12/12A certificate films are the most successful certificate for the action adventure market
    Left hand side of room Right hand side of room
    YOU AGREE YOU DISAGREE
    Be prepared to give reasons for your decision!
  • STAR POWER: Stars draw large audiences due to fan base
    Which film do you think has the most star power?
  • Who would you cast in a 12A action adventure?
    Cast your leads
    Consider their star power
    star persona and
    appeal to 12A audience
    Ext: How are you challenging conventions of action adventure?
  • Planning gridHow will you appeal to a family audience in your film?