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AA16

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AA16

  1. 1. Aims <ul><li>To be familiar with the codes and conventions of film trailers </li></ul><ul><li>SEAL/PLTS: To be independent enquirers </li></ul>
  2. 2. Film Trailers <ul><li>Are film trailers: </li></ul><ul><ul><li>Advertising? </li></ul></ul><ul><ul><li>Publicity? </li></ul></ul><ul><ul><li>Promotion? </li></ul></ul><ul><li>Why do you think this? </li></ul>
  3. 3. What is a Film Trailer? <ul><li>What is the purpose of film trailers? </li></ul><ul><li>What information might they contain? </li></ul><ul><li>What else do we expect to see in them? </li></ul><ul><li>Where do we expect to see them? </li></ul>
  4. 4. Film Trailer Codes and Conventions <ul><li>In small groups, come up with a list (up to 10) of conventions that film trailers contain. </li></ul>
  5. 5. Film Trailer Codes and Conventions <ul><li>Voice over </li></ul><ul><li>Release date </li></ul><ul><li>Reviews </li></ul><ul><li>Title of film </li></ul><ul><li>Actors/actresses </li></ul><ul><li>Between 7–9 key scenes from the film </li></ul><ul><li>Music </li></ul><ul><li>SFX </li></ul><ul><li>Montage editing </li></ul><ul><li>Institutional details – cast, crew, production company… </li></ul>
  6. 6. Recognising Conventions <ul><li>Watch the following trailers and fill out the sheet. </li></ul><ul><li>What conventions of action-adventure films do you recognise? </li></ul>CHARACTERS SETTING COSTUME/ PROPS SITUATIONS/ EVENTS/PLOT TRAILER FILM 1
  7. 7. How Effective are Film Trailers? <ul><li>Pick one of the film trailers seen in today's lesson. </li></ul><ul><li>Write a short paragraph stating who the target audience was and how effective the trailer was in terms of getting an audience interested to watch it. </li></ul><ul><li>Extension: Try applying an audience theory: uses and gratifications, Maslow’s hierarchy of needs or Dyer’s entertainment and utopia theory. </li></ul>
  8. 8. Satisfying Our Needs <ul><li>The ‘Four Needs’ (or ‘Uses and Gratifications’) theory by Blumler and Katz suggests that audiences use the media in four different ways. </li></ul><ul><ul><li>Entertainment and diversion : to find personal pleasure and enjoyment; emotional release from everyday life and its problems. </li></ul></ul><ul><ul><li>Surveillance and information: to learn about the world, new experiences, other people; to satisfy curiosity; acquire new knowledge. </li></ul></ul><ul><ul><li>Personal relationships: to enhance and explore relationships with other people, find companionship or substitute friendships on screen. </li></ul></ul><ul><ul><li>Personal identity: to find support and reinforcement for one’s values and beliefs; to help understand oneself; to help explore one’s own identity. </li></ul></ul><ul><li>How far might these explain the popularity of action-adventure with audiences? </li></ul>
  9. 9. Reviewing the Aims <ul><li>To be familiar with the codes and conventions of film trailers </li></ul><ul><li>SEAL/PLTS: To be independent enquirers </li></ul>

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