Seating Plan Elaine Junior Lemar and Micheal Tyler Jasmine Luke Chelsie Jordan Henry Yan Segun EllenJovan Elaine Dominic Keano
LESSON Objectives P2:To understand key targets for improving your examanswers and how to make progress EACH week.To understand how you can effectively use evidencein your answersHow to write an introduction and conclusion thataddresses the exam question
WHAT ARE YOU DOING TO ENSURETHAT YOU GET A C OR ABOVE IN THE EXAM?YOU: (BEYOND COMING TO LESSONS)?YOUR TEACHERS: (BEYOND TEACHING LESSONS)PROVIDE READINGS AND BOOKLETS- SEARCHING ARTICLES AND EVIDENCE TOUSEMARK WEEKLY ANSWERS TO HELP YOU IMPROVE YOUR EXAM PRACTICERUN ADDITIONAL INTERVENTION SESSIONS WED AND THURSDAYSET UP A BLOG WITH ALL LESSON NOTESSPEND TIME CALLING YOUR PARENTS, TUTORS WORKING WITH YOU ANDMONITORING YOUR PROGRESSOFFER YOU HELP AND SUPPORT IF YOU ARE WORKING HARD
Mock Exam Areas of Weakness Answering the question and linking back to it Introductions and conclusions Examples and evidence and NOT giving general answers that a non media student could give. Being concise and making a range of points
Answering the question set Explaining my points and evidence and what they mean?Understanding the key issues in the music industry today and the impact on audiences and companies Having a conclusion that revisits the question set 20 EAA Examples and Evidence 20 Lots of them EGS Specific and detailed NOT- common sense Statistics and evidence from many sources (booklet, articles, website) 10 Terminology EGS Frequent Confident Relevant
TaskLevel 3: Read the examples and rank order thembest to worst. Which are common sense andwhich use evidenceLevel 4: Mark each one- where are they usingterminology and EVIDENCE. Which is the bestand why?
5mins: Introduction:What are your case studies- how are they different, what are the key words in thequestion that you will explore, what are some key changes in the music industrythat have effected the issues in the question?USE AS MUCH TERMINOLOGY HERE AS YOU CAN Pick one of the following questions and write an introduction: What significance does the continuing development of digital media technology have for media institutions and audiences? “Media production is dominated by global institutions, which sell their products and services to national audiences.” To what extent do you agree with this statement? What role does technology play in targeting audiences in the media area you have studied?
NEW DEFINITION CHALLEGE Fragmented Audiences The way in which texts are not only consumed by media audiences, but the way media audiences interact with media text in the digital age (issues of piracy, technologies, user-distribution/promotion). Proliferation The most damaging type of piracy. This is when music is hacked and stolen during the production stage before the music has been distributed legally. Convergence Marketing messages are addressed directly to the customer and/or customers. Direct marketing relies on being able to address the members of a target market specifically. Exchange Refers to a device that has more than one function. This is where products have ‘converged’ into an all in one device-egIphone. Direct marketing The rapid growth. This could apply to content (the music), hardware or technology in the music industry Pre-release piracy Modern audiences are increasingly separated and may be split into sub groups and consume music in a more personalised way.
FOR PERIOD 4 (in 35)Set up twitter and follow Ms M
HomeworkFULL ANSWER: FOR THURSDAY END OF DAY 3 pages minimum, 3 PEES SONY, 3 PEES INDIE LABEL,3 PEEs audiences or unsigned artists. INTRODUCTION and CONCLUSION- constant ref to the question. What significance does the continuing development of digital media technology have for media institutions and audiences?
Music: Why Pay When It’s Free?What do you think about piracy?Which side of the DEBATE do you fall on?Level 4: Can you give any evidence to back upyour point? By the end of the lesson I will:Answer the question above in a tweet Level 3:To Ms M #media Be able to write a clear PEE to show understanding of piracy and the impact on independent and major record labels. Showing good use of terminology and evidence. Level 4: Be able to debate the role of piracy/exchange on major and independent record labels using confident use of terminology and evidence
Piracy- Why Pay When It’s Free?The illegal downloading and sharing of music that infringes copyright.The IFPI Digital Music Report 2010 suggested that for every track downloadedlegally there are another 20 that are illegalTODAYs KEY TERMS P2P file sharing accounts for the largest amount of piracy globally. There are hundreds of websites that allow consumers to download music illegally.P2P P2P files has had a massive impact on the music industry and has meant that a shift from ownership to access has emerged. This is the most damaging type of piracy where tracks arePRE-RELEASE PIRACY leaked weeks before official release. A new track makes the premium of its revenue at this time so protection is crucial (half of album sales are in the first few weeksSAMPLING EFFECT ?
PIRACY ON TRIALGroup One and Group Four Group Two and Three Anti-PiracyDefending PiracyConsider audiences Consider audiencesInstitutions- Majors and Institutions and audiencesIndependents Each team should haveYour litigation team have15mins 1. 2 researchersTo organise your case: to skim read the evidence and highlightUsing the materials you have been given key pointsCome up with5key points thatsupport your argument 2. Person to draw up and organise the keyEach argument MUST be supported by pointsevidence or it will admissible in court 1. 1 person constructing an argument ready to approach the bench-spokesperson
The Piracy Debate ChallengePros of digital music Cons of digital music
SONY EVIDENCE TO USE FOR PIRACYHOT TIPS for the exam– you will need to research and follow these up.
Sony’s way to maintain dominance/ combat piracy360 degree deals- Signed BeyonceNew contracts that artists sign to that mean that the record labeltake a cut of all music related profits including live shows andagree to promote other Sony products- becoming part of theSony Brand. Beyonce Sony Music Sony TV Sony Mobile apperance on I am Sasha Fierce Xfactor and US pre-loaded onto Idol to promote Sony Xperia latest single handsets Sony Gaming Singstar for PS2 Download tracks From I Am Sasha Fierce
Sonys way to combat piracySupporting the music matters campaign Supporting the legal distribution of music with music matters and Pro Music Shift from ownership to access Industry=money Audiences= free access to wide range of music Streaming services which are legal and ad based such as: Spotify We7 Deezer Last FM
Sonys way to combat piracySubscription Services
How does your Independent Label COMBAT piracy?
This along with yourhomework and attendance on By the end of the lesson I will:Thursday will make up your Level 3:progress mark for this week. Be able to write a clear PEE to show understanding of piracy and the impact on independent and major record labels. Showing good use of terminology andTweet ( a concise an evidence.summative point) a PEE using Level 4:the terms we have been Be able to debate the role of piracy/exchange on major and independentintroduced to today and at least record labels using confident use of terminology and evidenceONE piece of EVIDENCE we havediscussed.