Vi visar hur du kan öka värdet på IBM Cognos lösningarna genom integration med IBM SPSS lösning för prediktiv analys. Detta ger användare på olika nivåer möjligheten att agera mer proaktivt genom att integrera intelligent underbyggda resultat som föutsäger och ger en djupare insikt till existerande IBM Cognos BI och Performance Management lösning. Denna presentation hölls på IBM Cognos Performance 2010 av Robert Moberg, Solution Architect, IBM

1. IBM PERFORMANCE EVENTS
Smarter Decisions. Better Results.
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2. Extend the value of BI with Predictive
Analytics
Robert Moberg
Predictive Analytics Solutions Architect
2010-11-16
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3. Imagine If Your Decision Makers Could…
…predict and treat …adjust credit lines …determine who is …apply inferred social
infection in premature as transactions are most likely to buy if relationships of
newborns 24 hours occurring to account offered discounts at customers to prevent
earlier? for risk fluctuations? time of sale? churn?
Retail Sales Telco Call
Physician Loan Officer
Associate Center Rep
…optimize every transaction, process and decision at the
point of impact, based on the current situation, without
requiring that everyone be an analytical expert
3 IBM PERFORMANCE EVENTS

4. 4
What is Predictive Analytics?
Predictive Analytics
helps connect data to
effective action by
drawing reliable
conclusions about
current conditions and
future events.
— Gareth Herschel, Research Director,
Gartner Group
4 IBM PERFORMANCE EVENTS

5. IBM BI and Performance Management Capabilities Help
Decision Makers Find the Answers
How are Why are we What should
we doing? on/off track? we do next?
Business Line of Business Business Financial
Executive Manager
User Manager Analyst Analyst
5 IBM PERFORMANCE EVENTS

6. SPSS Enables New Solution Value for IBM Cognos
Customers
How are Why are we What should
we doing? on/off track? we do next?
Addition of KPPs
Addition of KPPs Broad distribution
Broad distribution Time series
Time series
(Key Performance
(Key Performance of statistical
of statistical forecasting
forecasting
Predictors)
Predictors) results
results
New customer
New customer Predictive analytics for
Predictive analytics for
insight through
insight through deeper understanding
deeper understanding
Data Collection
Data Collection of the data
of the data
Business Line of Business Business Financial
Executive Manager
User Manager Analyst Analyst
6 IBM PERFORMANCE EVENTS

7. Deliver the power of predictive analytics into the hands of
the business users
Uncover key insights in your corporate data by
integrating predictive analytics as a core
activity to drive business decisions
Integration with IBM SPSS Modeler
Solution Highlights Common
Business Model
• Leverage BI to identify problem or situation IBM Cognos BI
needing attention
• Develop factual context using reliable trends,
patterns and predictions.
• Easily distribute the results to broad user
communities
7 IBM PERFORMANCE EVENTS

8. Demo
SPSS Modeler 14.1 and Cognos BI
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9. Summary
How are we doing?
Why are we on/off track?
What should we do next?
• IBM Business Analytics answers the 3 performance management questions
– Drives better business outcomes by freeing the business to develop new insights
– Provides the predictive ‘brains’ for the next generation of decision making and
business optimization
– Predictive intelligence can be broadly distributed to decision makers via IBM
Cognos BI reports and dashboards
9 IBM PERFORMANCE EVENTS