SAP

Innovations and Efficiency by executing
Your Finance Strategy

Dr. Stefan A. Knopf
Vice President Sales EMEA, Finance

© 2013 SAP AG. All rights reserved. 1

Where are we today?

© 2013 SAP AG. All rights reserved. Internal 2

Finance - not just balancing the books

Become a strategic business partner
Cut costs
Stewardship Big picture Innovation
Conserve cash
Detail Entrepreneurship
Pay off debts Caution Create greater value


40 Years of Innovation – and we just started

61.000+
SAP employees

120
Countries

24
Industries

37
Languages

75
Subsidiaries

200.000+
Customers ww

11.500+
Partners ww
© 2013 SAP AG. All rights reserved. 4

New Demands of Business Software

Instant use and instant Lower total Enable sustainable
value everywhere IT cost growth

“The ultimate customer is the business consumer.”


Achieving Financial Excellence
Executing along End-to-End Processes
Ensure Regulatory
Outperform Financial Objectives Deliver Superior Services
Compliance and Effective
and Create Sustainable Value at Reduced Cost
Risk Management
Treasury and Financial Invoice to Pay
Risk Management Manage Financial Performance
Receivables Management
with
Manage Enterprise Risk
Strategy Management Travel Management
and Compliance
Planning, Budgeting, Consolidation
Real Estate Management
Accounting and and Profitability-Management
Financial Close Finance Shared Services

 Strong cash flow and  Compliant and accurate
liquidity financial reporting
 Reduced cost of finance  Maximized profitability
On premise On demand On device In memory


Customer success in Finance
The best are leading in different industries with several Finance solutions
ENSURE REGULATORY
OUTPERFORM STAKEHOLDERS’ DELIVER SUPERIOR SERVICE
COMPLIANCE AND EFFECTIVE
FINANCIAL EXPECTATIONS AT REDUCED COST
RISK MANAGEMENT

Implemented GRC solutions to unify
formerly separate silos of compliance,
controls, audit and business monitoring Provided transparent cost Brought transparency, speed and
on a single platform management to drive efficiency and control to all financial data by
improve resource planning with implementing Financial solutions
profitability analysis
 Implemented 2000 controls from
scratch across a heterogeneous  Reduced annual operating  500% reduction in time taken to
system landscape expenses by $2.3bn reconcile banking

 Elimination of duplicate testing  Increased accuracy of  30% increase in productivity in
 25% time savings forecasts the finance function


Large Disparity Between Average and Best

74 worst
“
22 worst ...it’s time to seize the momentum and
look closely at the potential returns
from investing in financial process
1.2% worst improvement. If you cannot justify it in
the current environment, then perhaps
52 average you never will.
The Benefits of Streamlining
14.8 average Financial Management Processes
0.8% average May 2011
APOC
43 best
”
0.4% best 7 best
Cost of Finance Days to close Days Sales
as a % of revenue year end Outstanding
SAP Value Engineering accounts

Financial Excellence Enabled by the Market Leader

According to Gartner, SAP is the only solution
provider to lead in each of these business analytics
market categories...

CPM Suites 2011
Data Warehouse Management Systems 2011 Data Quality Tools 2011
Continuous Controls Monitoring 2010 Data Integration Tools 2011
BI Platforms 2011

Enterprise GRC Platforms 2011
22.9%

15.6%
25.3%

12.3%

11.6
6.0%

Oracle Sage Oracle %
IBM
Enterprise Resource Planning Performance Management and Gartner Magic Quadrant for Business Intelligence Platforms, 27 January 2011
Analytic Applications Gartner Magic Quadrant for Data Integration Tools, 27 Oct 2011
Gartner Magic Quadrant for Data Quality Tools 28 July 2011
Gartner Magic Quadrant for CPM Suites, 8 March 2011
Gartner Magic Quadrant for Continuous Controls Monitoring, 23 March 2010
Gartner ERP Market Shares Q1 2011 Gartner Magic Quadrant for Enterprise Governance, Risk and Compliance Platforms, 13 July 2011
Gartner Magic Quadrant for Data Warehouse Database Management Systems, 28 January 2011
Gartner Performance Management and Analytic Applications Market Shares Q4 2010


Real Life Customer Benefits – Tangible € Savings


Key themes in Finance Transformation

STANDARDISATION
Reduce complexity and cost with best of breed solutions from a single vendor

ALIGNMENT
Focus on the key objectives

VISIBILITY
Identify and remedy non-performance, proliferate best practices

EFFICIENCY
Do more with less

INNOVATION
Use technology to your advantage


Standardisation

In a typical finance organization, systems and processes Fragmented planning
have evolved over a number of years, with the result that
systems, processes, and information are fragmented.
Disjointed processes
As a result, there is also often a high incidence of
spreadsheet use in order to overcome the landscape
Lack of quality information
limitations.

Lack of visibility into true
performance

Increased cost

Lower profitability


Alignment

flying in a ‘V’ shape, geese
ByHave a clear vision of the end goalachieve a 72% increase in
•
flying range, compared to a single bird flying alone
• Work collaboratively as a team
• Ensure business initiatives achieve their desired outcomes

• Lack of alignment always has a cost

SAP Software lets us cascade Mota-Engil’s strategic With SAP Strategy Management we not only control
objectives across many business units. This makes our operations but also monitor strategic
everyone in the business aware of the Group’s strategy achievements in a timely manner. The application
and what it means to the specific area he or she works in helps us run a customer oriented and commercially
successful business.
Tiago Cruz, Manager Corporate Planning & Controlling Erich Schneider, Head of Finance, PostMail


Visibility

• Identify and manage waste
• Identify cost saving best practices within the organisation
• Understand the true demand for support services

How do we benefit from [our] SAP With respect to cost reduction, SAP
software? We have greater transparency. Profitability and Cost Management has
Our figures are easier to analyse. Our delivered a tremendous benefit to us.
financial closing processes are faster.
Luigi Bianco
Dr Matthias Ising
General Manager, Group Finance
Head of Group Financial
Reporting


Efficiency

SAP Planning and Consolidation has
cut reporting time by 50% and
removed blocks to timely, informed,
fact-driven decision making
Björn Wahlborg, VP Group Financial
Control

• Streamline the end to end planning process ..our team would have required six
weeks to prepare monthly revenue
• Reduce effort on reconciliation forecasts. Using the SAP performance
management software, the same team
can complete the forecasts in less
• Faster data collection than two weeks
Stephen Horrocks, CFO


Innovation

To deliver even greater value to customers, SAP is
Mobile
continually investing in new, innovative technologies and performance Cloud
solutions that enable people and companies to work management
together more efficiently and use business insight more
effectively to stay ahead of the competition. In-memory
computing

Integrated Increased
business regulatory
planning compliance
The majority of key financial managers in North America
predict that Cloud computing will reduce costs and help their
companies profit in the near future, according to a new
survey – The Business Value of Cloud Reporting: A Survey
of Senior Finance Executives*

* sponsored by Google and conducted by the publisher of CFO Magazine


The business case for Finance Transformation

A recent study* found that a $3M investment in SAP Enterprise Performance
Management over three years resulted in a risk-adjusted benefit of $5.7M

 Process efficiency
 Improved forecasting from improved visibility
 Better insight around profitability and cost management
* Measuring the Total Economic Impact (TEI) of SAP Enterprise Performance Management (EPM) Solutions — Forrester Consulting, 2010


Achieve Financial Excellence
With Financial End-to-End Processes

Manage Accounting and Treasury and Collaborative Manage
Financial Financial Close Financial Risk Finance Enterprise Risk
Performance Management Operations and Compliance
Outperform Provide timely and Seize and fund Improve finance Proactively manage
corporate financial accurate financial and business efficiency and enterprise risk and
objectives and regulatory reporting opportunities as deliver superior compliance at reduced
create sustainable they arise, while service at reduced cost
value avoiding financial cost
risks

Improve Financial, Operational and Managerial Processes
while Driving Profitability & Growth


Impacting The New Business Environment
Accelerating Finance

Manage Financial Accounting and Treasury and Collaborative Manage Enterprise
Performance Financial Close Financial Risk Finance Operations Risk and
Management Compliance
Enterprise Governance,
Develop and Translate Payments and Bank Receivables
Financial Accounting Risk
Strategy Communications Management
and Compliance

Planning, Budgeting and Cash and Liquidity Collaborative Access Risk
Entity Close
Forecasting Management Invoice to Pay Management

Profitability and Debt and Investments Global Trade
Corporate Close Travel Management
Cost Analysis Strategies Compliance

Monitoring and Reporting and Financial Risk Shared Services
Disclosure Sustainability Reporting
Reporting Management Framework

Financial Close Commodity Risk
Governance Management


How Can In-Memory Transform Finance?

 Enable more agile and more effective
Finance processes

 Provide instant insight to action based
on real-time information

 Provide pervasive modeling, planning,
and simulation capabilities to better
manage the uncertain


Impacting The New Business Environment
Accelerating Finance with SAP HANA

Manage Financial Accounting and Treasury and Collaborative Manage Enterprise
Performance Financial Close Financial Risk Finance Operations Risk and
Management Compliance
Enterprise Governance,
Develop and Translate Payments and Bank Receivables
Financial Accounting Risk
Strategy Communications Management
and Compliance

Planning, Budgeting and Cash and Liquidity Collaborative Access Risk
Entity Close
Forecasting Management Invoice to Pay Management

Profitability and Debt and Investments Global Trade
Corporate Close Travel Management
Cost Analysis Strategies Compliance

Monitoring and Reporting and Financial Risk Shared Services
Disclosure Sustainability Reporting
Reporting Management Framework

Financial Close Commodity Risk
Governance Management

Powered by or optimized for SAP HANA


The Revolutionary Results with Financials on HANA
Financials On HANA: Financials Lab Preview Highlights

Report Speed Improvement Intercompany Reconciliation
Up to New reporting experience with near second response Intercompany reconciliation runs real-time and enables
1350x time e.g. Treasury position list and Line Item Browser for
General Ledger, Customer, Vendor
>200x single source of truth in single instance or central
finance system landscape through direct access to
finance data tables instead of copied data. Reduction
of TCO as data is not replicated anymore.

Profitability Analysis
Up to Up to Document Journal Report
Enables to run Profitability Analysis as online
124x report for different views and cost hierarchies.
Gives decision critical insight for business
978x Stable responsiveness of the application by
various combinations of attribute selection
planning and reviews.

Incoming Payment Clearing Acc. Receivables Dashboard
Advanced search for open items (e.g. invoices) No latency
71x to be cleared by incoming payments; all FI
New app that enables the receivables manager to assess
and respond quickly and appropriately to changes in
customers can improve the processing time of KPIs customer payment behavior
one of the most labor intensive processes in FI-
AR


What customers say about HANA and Finance

Procter & Gamble
Build the next generation of financial planning and reporting applications
Jim Fortner, VP IT Development and Operations Video

Deloitte Consulting
Gain clear and immediate insights into current liquidity and cash flow
information
Stephan Raemaekers, Managing Partner Video

BSH Home Appliances Corporation
Create business forecasts in seconds rather than days
Dr. Jürgen Sturm, CIO Video

Colgate Palmolive
Perform analysis at unparalleled speed with SAP CO-PA Accelerator - going
live in just eight weeks
Michael Crowe, Vice President Global Information Technology Video

© 2013 SAP AG. All rights reserved. For more information, please visit our SAP HANA website: http://www.sap.com/hana/reviews/index.epx Internal 23

The Opportunity with Mobile Analytics
Answers on The Go

Strategic uses cases to drive
Mobilize Information Instant Answers for More People
productivity


Best Run mobile apps to support the CFO vision

SAP Customer Financial
Fact Sheet
SAP Strategy SAP Receivables
Management Corporate Manager
Enable Sales
Strategy SAP Financials
OnDemand

Outperform Financial SAP Payment Approval
Objectives and Create
Sustainable Value SAP Travel Receipt
SAP CO-PA Deliver Superior Capture
Accelerator Service at SAP Travel Expense
Manage Approval
Financial Reduced Cost Spend SAP Travel Expense
Performance
SAP Working Capital Report
Management SAP Travel
CFO OnDemand

SAP RealSpend

SAP GRC Access Approver
SAP Net Margin
Analysis Analysis Ensure Regulatory
Compliance and SAP GRC
SAP WorkDeck Policy Survey
Effective Risk GRC
SAP Sanctioned-
Management Party List


Cloud Innovations for Finance

 Integration of Ariba
 Financial Services
Network
 Financials OnDemand
 Further enhancements
of Travel OnDemand


What’s Next?
Experience it yourself at our new CFO and Finance
Leadership Center by visiting: www.sapcfo.com
And subscribe to our monthly newsletter:
www.sap.com/finance-newsletter

Doing nothing has a hidden cost
Uncover your Potential - Visible needs are just the tip of the iceberg


Thank You!

Dr. Stefan A. Knopf
Vice President Sales EMEA, Finance Stefan.Knopf@sap.com

SAP

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