Analytics-driven organizations consistently outperform their peers, delivering superior results because they are able to anticipate and shape their business outcomes. These organizations use Business Analytics to deliver immediate and actionable insight into how they're doing, why and what they need to do next. This keynote will outline how IBM's next generation of BA solutions will position you and your organization to outperform. Les Rechan, Vice President Business Analytics, IBM och Juha Teljo, Business Analytics Solutions Executive, IBM

1. Les Rechan
VP, WW Sales, Services and Solutions
IBM Business Analytics Software

2. Better
Outcomes
Smarter
Decisions
Actionable
Insights
Relevant
Information

3. Rewards Are Significant
Efficiency + Business Insight = Outperformance
>20x 14.0%
49% 30%
more more 12.1%
more
11.3%
9.4% 9.3%
Value Integrators
All other enterprises
0.5%
EBITDA Revenue ROIC
5-year CAGR, 5-year CAGR, 5-year average,
2004-2008 2004-2008 2004-2008
Revenue Growth: N = 580; EBITDA: N = 531; ROIC: N = 501;
Source: IBM Institute for Business Value, The Global CFO Study 2010

4. Saw weapons seizures grow Over $300 million annually in
Over $300 million annually in
Saw weapons seizures grow
246%, gunfire incidents decrease Operations customer fuel savings and
customer fuel savings and
246%, gunfire incidents decrease
49% and homicide rates decline fraud reduction
fraud reduction
49% and homicide rates decline
40%...while reducing daily ––Ceridian
Ceridian
40%...while reducing daily
overtime costs by $15k
overtime costs by $15k Product
––Richmond Police Department
HR
Richmond Police Department Development
Reduced waste and fraud by
Reduced waste and fraud by Generated productivity savings
Generated productivity savings
of 80% and increased
IT
more than $24 million
more than $24 million of 80% and increased
unleashing resources to
unleashing resources to compliance reporting scores
compliance reporting scores
better serve customers
better serve customers from 57% to 97%
from 57% to 97%
––Alameda County ––Bancolombia
Bancolombia
Alameda County
Social Services Agency
Customer Social Services Agency
Service Finance
Created 600% increase in uptake
Created 600% increase in uptake
Sales
of cross-sell campaigns, Lowered Accounts Receivable
of cross-sell campaigns, Lowered Accounts Receivable
increased response rates 3% and
increased response rates 3% and over 60 days by 3.5%, freeing up
over 60 days by 3.5%, freeing up
reduced mailing costs by 20%
reduced mailing costs by 20% Marketing $200 million of cash
$200 million of cash
––First Tennessee Bank
First Tennessee Bank ––Omnicom Group
Omnicom Group

5. Saw weapons seizures grow
Saw weapons seizures grow Over $300 million annually in
Over $300 million annually in
246%, gunfire incidents decrease Operations customer fuel savings and
246%, gunfire incidents decrease customer fuel savings and
49% and homicide rates decline
49% and homicide rates decline fraud reduction
fraud reduction
40%...while reducing daily ––Ceridian
Ceridian
40%...while reducing daily
overtime costs by $15k Product
overtime costs by $15k
––Richmond Police Department
HR Development
Richmond Police Department
Reduced waste and fraud by Generated productivity savings
IT
Generated productivity savings
Reduced waste and fraud by
more than $24 million of 80% and increased
of 80% and increased
more than $24 million
unleashing resources to compliance reporting scores
compliance reporting scores
unleashing resources to
better serve customers from 57% to 97%
from 57% to 97%
better serve customers ––Bancolombia
––Alameda County
Alameda County Bancolombia
Customer SocialServices Agency
Social Services Agency
Service Finance
Sales
Created 600% increase in uptake
Created 600% increase in uptake Lowered Accounts Receivable
of cross-sell campaigns, Lowered Accounts Receivable
of cross-sell campaigns, over 60 days by 3.5%, freeing up
increased response rates 3% and over 60 days by 3.5%, freeing up
increased response rates 3% and Marketing $200 million of cash
reduced mailing costs by 20% $200 million of cash
reduced mailing costs by 20% ––Omnicom Group
Omnicom Group
––First Tennessee Bank
First Tennessee Bank

6. Becoming Analytics Driven
From… To…
Aware
Obstructed View
Distracted Focused
Fragmented Aligned
Rigid
Agile
Reactive
Proactive

7. Better Business
Outcomes
Business
Analytics
Performance
Management
Business
Intelligence

8. Continued Innovation
Better Business
Outcomes
• Massive Scale
Analytics
• SPSS Decision
Management 6
• Smart
Analytics
• System z System
• Analytic
• Cognos 8 Applications
• Cognos • Cognos
Mashup
TM1 Express
Service

9. 9

10. 10

11. COGNOS
11

13. INTELLIGENCE UNLEASHED
Freedom to Think
COGNOS
Connect with Others
and Simply Do
Proven platform with
seamless upgrade

14. Freedom
to Think
• Unified workspace
• All time horizons
• Progressive interaction

15. Analytics Everyone Can Use

16. Connect
with Others
• Decision networks
• Business context
• Accountability
Fueled by Lotus Connections

17. Gain Insights and Drive Alignment

18. and
Simply Do
• Disconnected
• Mobile (new iPhone, iPad)
• Real-time

19. Actionable Insight Everywhere

20. Platform
Advances
• Optimize performance
• Enhance management
• Seamless upgrade

21. Platform 3x faster
query
Advances
• Optimize performance Cognos 8
• Enhance management
• Seamless upgrade Cognos 10
When compared against IBM Cognos 8 BI software. Based on
selective results from tests conducted in the IBM Performance and
Scalability Labs on pre-release Cognos 10 software
Query Time

22. Platform 20% faster
query on
Advances Cognos PowerCube
• Optimize performance Cognos 8
• Enhance management
• Seamless upgrade Cognos 10
When compared against IBM Cognos 8 BI software. Based on
selective results from tests conducted in the IBM Performance and
Scalability Labs on pre-release Cognos 10 software
Query Time

23. Platform 55% faster
query on SAP NetWeaver®
Advances Business Warehouse
• Optimize performance Cognos 8
• Enhance management
• Seamless upgrade Cognos 10
When compared against IBM Cognos 8 BI software. Based on
selective results from tests conducted in the IBM Performance and
Scalability Labs on pre-release Cognos 10 software
Query Time

24. Platform 70% faster
query on
Advances Oracle® Essbase
• Optimize performance Cognos 8
• Enhance management
• Seamless upgrade Cognos 10
When compared against IBM Cognos 8 BI software. Based on
selective results from tests conducted in the IBM Performance and
Scalability Labs on pre-release Cognos 10 software
Query Time

25. Platform 80% faster
query on
Advances Cognos TM1
• Optimize performance Cognos 8
• Enhance management
• Seamless upgrade Cognos 10
When compared against IBM Cognos 8 BI software. Based on
selective results from tests conducted in the IBM Performance and
Scalability Labs on pre-release Cognos 10 software
Query Time

26. Platform
Advances
• Optimize performance
• Enhance management
• Seamless upgrade

27. Cost-effective Scale

29. Organizations Ready to Reap the Value
“I’m very impressed…”
“I’m impressed…” “…simply stunning!”
“…simply stunning!”
“…be able to see the information "We have been making data
and …drill into something when sing and dance via Cognos
you're having a chat with a since 1998… We have never
colleague.” been this excited about a
Canadian Blood Services product release...“
COGNOS Barrachd Ltd
“…unprecedented
“…unprecedented
level of innovation… ”
innovation… “…fast upgrade…”
“…fast upgrade…”
“…business users are not just
“I am impressed with how fast
consuming information, they are
we were able the upgrade to
actively participating and shaping
Cognos 10”
the information and the way it is
Canadian Blood Services
used
ISA Consulting

30. Broader Deployment Choice
Optimized
Virtualization Business System
Private
Enterprise Cloud
Public
Software Cloud
COGNOS

31. How-to Books
Communities Workshops
Services

32. COGNOS
32

33. INTELLIGENCE UNLEASHED
Freedom to Think
COGNOS
Connect with Others
and Simply Do
Proven platform with
seamless upgrade.