2. Leads via the Cloud…
iCumulus - Acquisition Marketing Experts
provides Australia's leading advertisers a full range of lead
generation and management services. Our relationships with
premium digital publishers and cutting edge Lead Management
Platform - Atmosphere LM, positions iCumulus as
“Australia’s Premier Lead Generation Agency”
6. Atmosphere LM – Leads Management
• World class lead management platform
• Purpose built suite of tracking and data capture tools
• Cloud based - Fully hosted software solution
• Compatible to leading display tracking systems – atlas,
DFA
• End to end data management:
• Capturing
• Quality of records
• Tracking
• Reporting
• Distribution API’s
• Secure
7. Lead Management Platform
Clients:
• Direct API for lead delivery into CRM
• Remove manual processes
• Unified data format
• Security
• Lead Scoring
• Multi Publisher management
• Publisher optimisation based on lead score
• Data quality enhancement
• Dedupe against client existing file
• Full publisher reporting
• Lead Nurturing
return
Our platform is purpose built to manage multiple publisher and placements across your media schedule at the capture phaseWorld class lead management platformPurpose built suite of tracking and data capture toolsCloud based - Fully hosted software solutionCompatible to leading display tracking systems – atlas, DFAEnd to end data management:CapturingUnified data format Quality of recordsTrackingReportingDistribution API’sSecure
To the more complex area of passing the leads through to the CRM for sales or Lead nurturingClients:Direct API for lead delivery into CRMRemove manual processesSecurityLead ScoringMulti Publisher management Publisher optimisation based on lead scoreData quality enhancementDedupe against client existing fileFull publisher reportingLead Nurturing