It is my intent tonight to convince you that Social Media, the next generation of Media and tools, is changing the way business is done. Let me start with a quick observation. There are X many people in the room tonight. I mean no disrespect to my hosts at Women in Communications, but I bet there was a cost to obtaining the audience. You have members, members pay a fee and they were emailed. If you used an email blast service, there was a cost. There were ads in the newspapers about this event. I’m not going to estimate the cost of obtaining an attendee tonight. Instead I’m going to tell you about the conference Social Media Club ran last week in San Francisco. We only did marketing online. We blogged about the event. We posted it on social calendars like “Upcoming.org.” We handed out some flyers at other events, and we emailed our friends and people who had been to Social Media Club meetings, and asked them to pass the word on. It cost us $50 in total to get the 135 people who signed up. That’s about 37 cents per participant. We got a nice space donated for free, by Microsoft in exchange for a sponsorship. Effectively, we put on a conference almost for free (food not included) by using Social Media and Social Network connections. Would you like to learn more about how business is done in the 21st century? Great.
What are Social Media and Social Networks? By Howard Greenstein Social Media Consultant, the Harbrooke Group NY Chapter Leader, Social Media Club Consultant to the Bravo Group, Phila. And Harrisburg, PA (CC) 2006 By Howard Greenstein - Non-Commercial, Attribute, Share alike -Some Rights Reserved
Definition of a Social Networking Site according to researcher (and friend) Danah Boyd: http://www.zephoria.org/thoughts/archives/2006/11/10/social_network_1.html
A 'social network site' is a category of websites with profiles , semi-persistent public commentary on the profile, and a traversable publicly articulated social network displayed in relation to the profile.
An example of this is http://www.myspace.com , http://www.linkedin.com/