About nestle...

1. By
S. Jaya Lakshmi
S. Mamatha Himabindu

2. Company’s Profile
• Nestlé was founded in 1886 by “Henri Nestlé”,
headquartered in Vevey, Switzerland .
• Today Nestlé is one of the world's biggest food and
beverage company
• Have factories or operations in almost every country in the
world.
• Have employees around 247,000 .
• The turn over of the company is 92.18Billions

3. • Vision:“At Nestle, we believe that research
can help us to make better food, so that
people live a better life.”

4. • Mission:“Nestle is dedicated to providing the best
foods to people throughout their day, throughout
their lives, throughout the world. With our unique
experience of anticipating consumers' needs and
creating solutions, Nestle contributes to your well-being
and enhances your quality of life.”

5. Company’s goal
• Nutrition, Health and Wellness
• Sustainable Financial Performance
• Trust by all Stake holders

6. Nestle Compititors
• Mars Incorporated
• Unilever
• Britannia
• Kwality

7. Company’s ceo
• studied commercial engineering
and management.
• Moved to nestle at the age of 25
• April 2008 “Paul Bulcke” he is
appointed as “CEO” of Nestle.

8. SWOT
• Strengths: long history (over 140 years)
• Unaffected by current economic conditions
• Operated factories in all six continents
Weaknesses: Some of their product were positioned as too scientific, and
consumers didn’t quite understand
Some contraversial issues.
Opportunities: Health-based products are becoming more popular in the
world, including in the United States
Threats: Some markets they are entering are already mature

9. Organizational Structure
National Sales Manager
Zonal Sales Manager
Regional Sales Manager
Area Managers
System Support
Executive
System support
Officers
Territory in- charge
Event Management
Event
Management
Officer
Sales Associates
DSR Loader
Chiller
Technician
Customer Service
Manager
Customer Service
Officer

10. NESTLE HIERARCHY

11. Strategies
• To force the businesses to become more
efficient.
• To create a regional manufacturing network.
• Though global ,acts local to make consumers
to feel belongingness
To reduce marketing expenditures by
exploiting the synergies between brands.

12. Nestle Globally
• Operated in over 100 countries
• Sell billion products every day
• Decentralization is the fundamental .
• To integrate the company’s business on a
global scale.

13. Few brands