Using Social Media to Expedite Brand Awareness and Engagement for New Orleans Entrepreneur Week 2014.

1. using social media to
launch your startup
how to expedite brand awareness + engagement

3. this isn’t about how to use hashtags or “what is a pinterest?”

4. conversations.be/resources
(this is)

5. socialmediasundayschool.com
Stay on top of important social media
news + boost your overall impact in 5
minutes / week

6. so you wanna be a big deal?

7. you
better
work

8. from zero to engagement
build it and they will come…
engage them and they will stay

9. 1. Reach out to your own network
2. Utilize existing communities of
partners and allies
3. Work it.

10. Reach out to your own network
(it’s bigger than you think)
TELL EVERYONE

12. how to announce your cool new thing without sounding like an asshole

13. perfect your pitch

16. bring out the big guns

17. be real
be unique
be YOU

18. produce content around trending topics

19. how to:
Optimize Facebook Posts for Sharing
Ideal image ratio: 1.91:1
Ideal image size: 1200 x 630 px
*Proper image size optimization means
the photo will appear larger in the news
feed
Alt Option: Post image and then add
link

20. driving traffic is all about the links, y’all

21. Utilize existing communities, partners & allies
THAT’S WHAT
FRIENDS ARE
FOR

22. reaching out to professional affiliations & communities
Professional Organizations
Email Lists
Google Groups
LinkedIn Groups
Meetup Groups
Friends with Large Relevant Followings

23. hey, can you tweet this for me?

24. make it easy for people to share
clicktotweet.com
website “share” buttons
Optimize Facebook Posts for Sharing

25. image via hubspot.net
clicktotweet.com

27. Work it.
“AWESOME AIN’T
EASY” - STEVE
GLEASON

28. listing sites
article and pitch submissions
press release distribution
guest posting
speaking gigs
ads

29. listings
& profiles

31. pitch conferences and events

32. press release distribution

33. guest posting

34. speaking gigs

35. online ads
google ads
facebook ads
twitter ads
ads on niche blogs
ads in niche e-blasts

36. facebook ads
v. google ads

37. twitter advertising
weak:
good:

38. so you’ve got an audience... now what?

39. your ultimate goal:
other people are talking
about your brand, referring
it to others and promoting
your product FOR you.

40. content that engages:
1. Topical / Current Issues
2. Something Funny
3. Questions (that don’t require too much thought)
4. Incentives (like free things)
5. Babies
6. Puppies

41. or something completely random:

42. incentives:
contests
promotions
referral credits

43. the golden rule of content:
If you don’t have something
engaging to post, don’t post
anything at all...

44. it matters what your audience wants, not what you want them to want

45. analytics are sexy

49. facebook conversation score
http://cscore.recommend.ly/

50. https://marketing.grader.com/

51. find the resource guide from this talk @
conversations.be/NOEW2014

52. web: conversations.be
email: megan@conversations.be