Future of Entertainment: Outside the Box
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Presented at WGA Summit on Transmedia Storytelling, Digital Hollywood Conference in Santa Monica, October 20, 2009
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Future of Entertainment: Outside the Box
- 1. The future of entertainment: outside the box according to @BettyDraper
- 2. Popular TV characters will lead parallel lives in the twitterverseโฆ brandfictionfactory.com
- 3. and on social media channels where their audience live brandfictionfactory.com
- 4. remaining in character and in action contiguous with plot development on show. brandfictionfactory.com
- 5. T heyโll blahgโฆ brandfictionfactory.com
- 7. and party, not only with each other but fans brandfictionfactory.com
- 8. Allowing fans to bond more deeply with their favorite charactersโฆ brandfictionfactory.com
- 9. increasing engagement and maintaining interest between episodes and seasons... brandfictionfactory.com
- 10. and attracting new audience among potential fans. brandfictionfactory.com
- 12. Tweasers An hour before Season 3 Premiere, Mad Men on Twitter staged a twitter event called โMad Worlds Collideโ in which Mad Men attended 1963 movie premiere of โItโs a Mad, Mad, Mad World.โ brandfictionfactory.com
- 13. We prepared the venue brandfictionfactory.com
- 14. set the stage brandfictionfactory.com
- 15. โ soldโ tickets brandfictionfactory.com
- 16. which provided eligibility for snazzy Mad Men-era prizes vintage Radio City Playbill copy of signed Mad Men script 1960s Radio City Music Hall Pin brandfictionfactory.com
- 17. and allowed us to collect names and email of the most ardent fans brandfictionfactory.com
- 18. We promoted event via tweets & blog brandfictionfactory.com
- 19. As showtime approached, we drew up a timeline so we could synchronize our (winding) watches brandfictionfactory.com
- 20. Then launched our experimental improv theater. And ensured the event endured beyond the fleeting life of search.twitter.com brandfictionfactory.com
- 21. The audience had as much fun as we did. brandfictionfactory.com
- 23. Unexploited potential: product placement brandfictionfactory.com
- 24. to speculate further Helen Klein Ross 917-796-8330 [email_address] brandfictionfactory.com