Future of Entertainment, According to @BettyDraper

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Presented at 'Change Agents' Panel, Academy of Television Arts and Sciences Board Retreat, Ventura Beach, CA. February 12, 2011

Published in: Entertainment & Humor
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Future of Entertainment, According to @BettyDraper

  1. 1. The future of entertainment according to Prepared for Academy of Television Arts and Sciences Board Retreat, February 12, 2011
  2. 2. Most film and TV characters will lead parallel lives in the twitterverse brandfictionfactory.com
  3. 3. and on other social media channels where their audiences live brandfictionfactory.com
  4. 4. remaining in character and in action contiguous with plot development brandfictionfactory.com
  5. 5. They’ll blahg… brandfictionfactory.com
  6. 6. chat… brandfictionfactory.com
  7. 7. and party with fans brandfictionfactory.com
  8. 8. Allowing fans to bond more deeply with their favorite characters brandfictionfactory.com
  9. 9. maintaining engagement between episodes, seasons brandfictionfactory.com
  10. 10. attracting new audience among potential fans. brandfictionfactory.com
  11. 11. special events brandfictionfactory.com
  12. 12. Tweaser brandfictionfactory.com An hour before Season 3 Premiere, Mad Men on Twitter staged a twitter event called “Mad Worlds Collide” in which Mad Men attended 1963 movie premiere of “It’s a Mad, Mad, Mad World.”
  13. 13. We set the stage brandfictionfactory.com
  14. 14. Prepared the venue brandfictionfactory.com
  15. 15. We “Sold” tickets brandfictionfactory.com
  16. 16. Allowing collection of names and email of most ardent fans brandfictionfactory.com
  17. 17. We Ensured event endured beyond fleeting life of search.twitter.com brandfictionfactory.com
  18. 18. Live-tweeting history brandfictionfactory.com
  19. 19. Gives show real-time relevance brandfictionfactory.com
  20. 20. Twepisode brandfictionfactory.com
  21. 21. The payoff <ul><li>increases audience engagement with show </li></ul><ul><li>builds new audience </li></ul><ul><li>goodwill for brand </li></ul><ul><li>keeps show alive between episodes, seasons </li></ul><ul><li>deeper profiles of most ardent fans </li></ul>brandfictionfactory.com
  22. 22. Unexploited potential: product integration brandfictionfactory.com
  23. 23. Viral messages with changeable video brandfictionfactory.com
  24. 24. to speculate further brandfictionfactory.com Helen Klein Ross 917-796-8330 [email_address]

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