How Spaced Successfully Targeted its Male 21-45 Audience Through Intertextuality and Mise En Scene
1. Media L3 - Liberty Whitehorn
Watch this episode of Spaced (Series 2, Episode 5 GONE) and discuss the use of two or more of
the following:
1) Mise En Scene (Colour, costumes, prop)
2) Camera
3) Editing
4) Sound
5) Intertextuality (Other products that are referenced in it)
6) Context (Who made it, when was it made, who for, etc)
Reference your observations and critically discuss its use (is it successful/funny? why? etc)
Write up your discussion as a Blog post on Wix.
After watching episode 5, Series 2 of Spaced I have analysed a few traits which has caused the
series to be successful. Afew points I will cover is: Intertextuality and Mise En Scene. These three
aspects has helped developed the series to be humourish, especially towards its target audience. I
believe the target audience for this series is: Male adults aged 21-45. This is because the series
was made in 1999 which includes humour and references linking to the 90’s.
The references i selected from the series for intertextuality were: references to Ki-Ora and Monkey
a Tv series . The Ki-Ora is a advert for a drink from the 80’s. This means the characters in the tv
series are referring to 80’s adverts as a way of having a flashback which brings joy to them. This
helps us identify the target audience due to the series containing references from shows and
adverts from the 80’s and 90’s. This makes the advert successful because it reminds the people
watching the tv show of their childhood. Another reference that was displayed on spaced was a
reference to the tv series monkeys. This was shown through the actor by him being asked ‘what
did he want to be when he grew up’ and he referred to this as a monkey. This series is from the
80’s, which again links to the target audiences childhood. This adds both humour and success
because it reminds the audience of the past, which brings happiness and joy to them. Overall, the
intertextuality side was successful with bringing the films humour.
There were many references for Mise En Scene, which helped make the film successful towards it
target audience. This included using stereotypical costumers to identify characters such as: chavs.
They were dresses in nike wear and a track suit. They also smoked cigarettes and were really into
drugs. This was effective because they were easily identified by the audience. They also
referenced girl power. This was a big 90’s concept where woman who had lad like behaviour were
referred to as ‘Ladette’. A line used consistently was ‘pull me finger’ by a female character. Girl
power was big in the 90’s with the spice girls becoming a huge pop band and other influencers too.
This added humour and references to the 80’s. This is another reason that makes spaced
successful due to targeting their target audience with humour and link backs to peoples
childhoods.
Overall, Spaced was successful and humourish. This is because they knew how to target their
target audience, which brought childhood themes to the overall episode. It also included adverts
from the target audiences child hood, which made the tv series relatable.