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For Libraries (and other NonProfits): How to Enter the Social Media Space

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Best Social Media Practices for Libraries: Do's, Do Nots and Donuts. Or, How to Care for Your Most Important Reference Book: Facebook. Prepared for Library Association Conference 6/2/14.

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For Libraries (and other NonProfits): How to Enter the Social Media Space

  1. 1. LIBRARIES IN SPACE Helen Klein Ross @adbroad New Jersey Library Association Conference, June 2, 2014 #njla14 #SpaceNJ
  2. 2. EVERYTHING YOU NEED TO SUCCEED IN SOCIAL MEDIA, YOU LEARNED IN KINDERGART
  3. 3. FUNDAMEN TALS Listen to others.
  4. 4. FUNDAMEN TALS Listen to others. Don’t push.
  5. 5. FUNDAMEN TALS Listen to others. Don’t push. Don’t yell.
  6. 6. FUNDAMEN TALS Listen to others. Don’t push. Don’t yell. Share your stuff.
  7. 7. FUNDAMEN TALS Listen. Don’t push. Don’t yell. Share your stuff. Don’t talk only about
  8. 8. EXPANDING TO OTHER SOCIAL MEDIA CHANNELS brandfictionfactory.com
  9. 9. brandfictionfactory.com
  10. 10. WE CREATED OPPORTUNITIES FOR AUDIENCE INTERACTION
  11. 11. TWEASER An hour before Season 3 Premiere, Mad Men on Twitter staged a twitter event called “Mad Worlds Collide” in which Mad Men attended 1963 movie premiere of “It’s a Mad, Mad, Mad World.”
  12. 12. TWEPISODE
  13. 13. WHAT’S IN IT FOR US? --Libraries
  14. 14. SOCIAL ETIQUETTE 1. Think visually 2. Don’t censor comments (unless NSFW or spam) 3. Encourage debate = engagement 4. Be transparent (no place to hide) 5. Know your audience 6. Represent
  15. 15. ben@benbizzle.com
  16. 16. SOCIAL ETIQUETTE 1. Think visually 2. Don’t censor comments (unless NSFW or spam) 3. Encourage debate = engagement 4. Be transparent (no place to hide) 5. Know your audience 6. Represent your brand
  17. 17. Follow the leaders
  18. 18. Create lists
  19. 19. Create lists
  20. 20. UPDAT E
  21. 21. PROMOTE
  22. 22. FEEDBACK
  23. 23. IDEAS
  24. 24. JUST SHOWING UP ISN’T ENOUGH
  25. 25. THINK DIFFERENT
  26. 26. THINK DIFFERENT
  27. 27. CONNECT
  28. 28. FUNDAMEN TALS Listen. Don’t push. Don’t yell. Share your stuff. Don’t talk only about
  29. 29. HAVE PATIENCE. SOCIAL MEDIA TAKES TIME. LIKE ANY
  30. 30. TO CONTINUE THE CONVERSATION HELEN KLEIN ROSS @ADBROAD HELENKLEINROSS@GMAIL.COM

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