1. TREATMENT<br />Target audience and Product purpose:<br />The final product: ‘Girl with no hands’ teaser trailer accompanied by a poster and a magazine cover will be aimed at 15 – 50 year old, both gender and unspecified socio economic class audiences. My target audience, I imagine, should be interested in fantasy, horror tales, and old fashioned style movies. To be precise, 1920s silent black and white films, such as Nosferatu and Dracula. <br />The age range and the gender of the audience does not matter because a I feel that the interest in classic film styles or fantasy horror is related to these aspects, although due to the nature of the film, that the story line would include gore and violence, I expect the classification and there for the audience not to be younger than 15. <br />Stating the obvious, the intention of making this trailer Is to attract and intrigue the previously identified target audience into wanting to see and therefore purchase the product later on. <br />The trailer and its style, I want to view as a modern take upon the classic black and white silent films. I want my production to look as authentic as possible, but maintain the twist of modern values and new filming styles, techniques and traditional/classic aesthetic appearance. <br />Media Language and theory:<br /> The conventions I have identified in trailers such as short length, hint of the narrative and tension building as well as intrigue or a cliff-hanger at the end, I want to mix with the style of 1920s silent films in black and white. The conventions I want to challenge are related to the structure of the trailer, not the conventions with camera work or marketing of the product. I want to make my teaser trailer out of what could look like the introductory part of the film itself, while conventionally, the trailer usually consists of different shot, merged into a series of related scenes to make the audience see the story line behind the pictures. Its conventional that the Trailer is fast and contains flashes and many other transitions, while I wish to make mine quite simple and slow when considering the editing and pace. <br />Institutions:<br />The institutions I have researched into are those which produce Films as the previously mentioned-Nosferatu and Dracula- such as Paramount Pictures which have been running since early 1900s. <br />
