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Successful Poster Design

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Presented by Hedren Sum …

Presented by Hedren Sum
@ NTU Libraries, Nanyang Technological University, Singapore

Published in: Design, Technology, Business

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  • Greetings.I am proud today to present and propose the use of Facebook in NTU Libraries. The concept of the web have changed since it early developments in the 1990s. More commonly known as the transition from Web 1.0 to Web 2.0.
  • “a large printed picture or notice used for decoration or advertisement."
  • Learning to develop the ability to perceive, gather and use inspiration is the responsibility of the designer. It is important to react to the everyday environment with heightened senses, making the most of all experiences. Inspiration provides tremendous insight toward creativity and design. The wellspring of inspiration factors (and knowledge gained from them) shapes and influences the designer and the design process in countless ways. Inspiration is the first step toward the final design.
  • Use nameable colours
  • Transcript

    • 1. 1 Successful Poster Design Presented by Hedren SUM @ NTU Libraries 18th May 2009
    • 2. 2 My Design Experience…    
    • 3. 3 ,
    • 4. 4 Large printed picture or notice used for decoration or advertisement (By Oxford Dictionary) Displayed sheet or placard giving news or information (By Oxford Dictionary) Graphic design as symbols, emblems or words, used especially for identification or as means of giving direction or warning (By dictionary.com)
    • 5. 5 Decoration Advertisement News or information Identification Direction Warning
    • 6. 6 What is a Poster?
    • 7. 7   
    • 8. 8 Step 1: (Information Gathering) Step 2: (Conceptualization) Step 3: (Development) Step 4: (Evaluation)
    • 9. 9 Step 1: (Information Gathering)  Identify the main message or focus  Define and understand target audience  Consider presentation and printing requirements
    • 10. 10
    • 11. 11 Picture Source: Fedora Art Team
    • 12. 12 What was the
    • 13. 13 3 SECONDS 30 SECONDS
    • 14. 14 Define and understand your Picture Source: www.optimizedagent.com
    • 15. 15 For Kids For Teenagers For Adults What is the for the posters? (Kids, Teenagers and Adults) Picture Source: Design Blueprints
    • 16. 16 Picture Source: Epson
    • 17. 17 Where are you going to the poster?
    • 18. 18 Picture Source: Wikipedia
    • 19. 19    
    • 20. 20 Step 2: (Conceptualization)  Gathering inspirations  Choosing elements  Organize your elements
    • 21. 21 inspiration is found (or discovered) Picture Source: Getty Images
    • 22. 22 Think Out-of-the-box?
    • 23. 23 inspiration can be gathered anywhere…  Books, designs and journals  Internet  Movies and televisions  Colleagues, friends and family  Music  Everyday environment  etc.
    • 24. 24
    • 25. 25 Picture Source: Design Blueprints
    • 26. 26    Picture Source: www.inmart.com.hk
    • 27. 27 Choosing Fonts
    • 28. 28
    • 29. 29 Typeface Spacing Size Style Case
    • 30. 30 Choose Typeface carefully
    • 31. 31 Sans Serif Serif Script
    • 32. 32 Sans Serif
    • 33. 33
    • 34. 34
    • 35. 35
    • 36. 36
    • 37. 37   Which is more ?
    • 38. 38 Increase to improve readability 
    • 39. 39 using to add emphasis
    • 40. 40 Types of Font Styles
    • 41. 41
    • 42. 42
    • 43. 43
    • 44. 44
    • 45. 45
    • 46. 46 Use to increase readability
    • 47. 47
    • 48. 48
    • 49. 49 Picture Source: Pantone
    • 50. 50 Colour Wheel Picture Source: hidc.com.au
    • 51. 51 Colours can be used to:  convey meanings, moods and symbolisms  emphasize something  help readers recall information
    • 52. 52 Colours can meanings, moods and symbolisms
    • 53. 53 (Exciting) (Calming) Colour Wheel Picture Source: martyk72.wordpress.com
    • 54. 54 Love, Infatuation, Danger, Intensifier of Emotions, Strength, Aggression, Sexuality Joy, Optimism, Happiness, Idealism, Anger Life, nature, growth, renewal, health, environment, jealousy , inexperience Calm, Peace, security, friendly More at http://sparxoo.com/2009/02/09/colors-of-economy and http://desktoppub.about.com/cs/color/a/symbolism.htm
    • 55. 55 Colours can something
    • 56. 56 Picture Source: Design Blueprints
    • 57. 57 Colours can help readers information
    • 58. 58 Picture Source: NTU Libraries
    • 59. 59 Understand relationship of colours:  Analogous colours  Complementary colours
    • 60. 60 Picture Source: hidc.com.au
    • 61. 61 abc abc abc abc abc abc
    • 62. 62 Picture Source: COLOURlovers
    • 63. 63 Picture Source: COLOURlovers
    • 64. 64 Picture Source: COLOURlovers
    • 65. 65 Picture Source: painting.about.com
    • 66. 66 abc abc abc abc abc abc
    • 67. 67 Colour perceptual property corresponding in humans to the categories called red, yellow, blue and others. Colour derives from the spectrum of light interacting in the eye with the spectral sensitivities of the light receptors.
    • 68. 68 Picture Source: COLOURlovers
    • 69. 69 Picture Source: COLOURlovers
    • 70. 70 Picture Source: sharris.wordpress.com
    • 71. 71 Consider the following:  Target audience  Meaning  Focus and intention of use  Resolution and picture quality  Intellectual Property (IP)
    • 72. 72 Picture Source: What is Graphic Design? poster contest
    • 73. 73   Picture Source: www.unbsj.ca
    • 74. 74
    • 75. 75 “ Anatomy” Exploring
    • 76. 76 Margins Flowlines Columns Column intervals Grid modules
    • 77. 77 Single-column Grid Picture Source: Design Blueprints
    • 78. 78 Picture Source: Design Blueprints
    • 79. 79 Picture Source: psstpassiton.com
    • 80. 80 Picture Source: Design Blueprints
    • 81. 81 Picture Source: www.toddroeth.com
    • 82. 82 Is this design by grids? Picture Source: Design Blueprints
    • 83. 83 Picture Source: Design Blueprints
    • 84. 84
    • 85. 85 = =
    • 86. 86 Picture Source: NTU Libraries
    • 87. 87 Picture Source: Design Blueprints; What is Graphic Design? poster contest
    • 88. 88 Be Back in 15 mins… Picture Source: Kit Kat
    • 89. 89 Step 3: (Development)  Getting Started with Microsoft PowerPoint  Demonstration on Poster Design
    • 90. 90 Picture Source: Microsoft PowerPoint
    • 91. 91  Setting Unit Measurement  Setting the Stage  Interface  Text styles, spacing and character spacing  Handling images  Grouping and aligning
    • 92. 92 Step 4: (Evaluation)  Thinking back…
    • 93. 93 Picture Source: www.abelramirez.com
    • 94. 94   
    • 95. 95      
    • 96. 96    
    • 97. 97
    • 98. 98 Picture Source: SMUSA
    • 99. 99 Picture Source: SMUSA
    • 100. 100
    • 101. 101 Picture Source: NTU Libraries
    • 102. 102 Picture Source: Design Blueprints
    • 103. 103 Picture Source: NTU Libraries
    • 104. 104
    • 105. 105 Picture Source: NTU Libraries
    • 106. 106 Picture Source: NTU Libraries
    • 107. 107  Too much text and information  Missing crucial information  Incorrect or misleading visuals  Hard to read text  Consistency with other peripherals
    • 108. 108 Clear A Successful Poster Concise Relevant
    • 109. 109 “ ”
    • 110. 110 Successful Poster Design
    • 111. 111