2. Audience Research – Qualitative & Quantitative
• Research of an audience is a key part of any media
company's work. They need to find out who would
be interested in their product and do this by
carrying out questionnaires, focus groups, and pre-film
screenings. There are two types of research,
qualitative and quantitative:
• Qualitative research methods include individual
interviews and observations. Usually a small
sample size is used and the subjects are specially
selected based on similar interests, age, gender etc.
• Quantitative research is more structural than
qualitative, methods include surveys. It is usually a
large sample size which produces a set of hard facts
that are created by methods such as online polls.
3. Types of Audiences/Social Groups
Group ‘A’:
• Doctors
• Scientists
• Lawyers
• Well paid professionals
Group ‘C1’:
• Junior management
• Bank clerks
• Nurses
• 'White collar' professions
Group ‘B’:
• Teachers
• Middle management
• Fairly well paid professionals
Group ‘C2’:
• Electricians
• Plumbers
• Carpenters
• 'Blue collar' professionals
4. Types of Audiences/Social Groups
Group ‘D’:
• Manual workers
• Drivers
• Post sorters
Group ‘E’:
• Students
• Unemployed
• Pensioners
I think the audience that would be most sought after by a
media company would be young adults/students because
they potentially have the most free leisure time in
comparison with those in well paid professions. This would
mean that they are more likely to go and see a film in the
cinema and the film will make a higher amount of profit.
