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Google Marketing Bootcamp




Four Wonderful Ways to
     Use Facebook
The 4 Wonderful Ways
1. It’s a place to Connect.
2. It’s a place to Build Communities.
3. It’s a place to Share Content.
4...
1. It’s a Place to Connect
1. Finding Friends
2. Maintaining Friend Lists
3. Have a conversation: Comment, Encourage,
   A...
Finding Friends


•   Searching for them
•   Similar profiles, companies, groups
•   Through Email
•   Facebook suggestion...
Maintaining Friend Lists

• Creating friend lists
• How to use your friends list
• Deleting friends list




2/11/2010    ...
Have a conversation




• Comment, Encourage, Ask & Answer
  Questions
2/11/2010                            6
Status Updates




• Tag People, Companies, Events, Page
2/11/2010                               7
2. It’s a place to Build Communities
• Facebook Groups
• Hosting Events
  - Creating
  - Inviting
  - Managing
• Applicati...
Facebook Groups



•   More for personal use, smaller scale
•   Limited to 5,000 members
•   More permission control, ex. ...
Hosting Events




• Creating
• Inviting
• Sharing– Post to profile, calendar
2/11/2010                              10
Applications




2/11/2010                  11
3. It’s a place to Share Content
•   Sharing content from within Facebook
•   Sharing content from outside Facebook
•   Sh...
Sharing content from within Facebook




• Videos, Articles, Events
2/11/2010                           13
Sharing from outside Facebook




2/11/2010                             14
Sharing Options




2/11/2010                     15
4. It’s a place to Do Commerce
• Fan Pages
  - How to make an effective Fan Page
• Facebook Market Place




2/11/2010    ...
Network with other platforms




2/11/2010                              17
Provide valuable and regular content




• articles, guides, videos, pictures
2/11/2010                                 18
Have contests that require
                  participation




2/11/2010                                19
Principles of an Effective Fan Page
1. Network with other platforms
   - Your website
   - Youtube
2. Provide valuable and...
Facebook Market Place




2/11/2010                           21
The 4 Wonderful Ways
1. It’s a place to Connect.
2. It’s a place to Build Communities.
3. It’s a place to Share Content.
4...
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Facebook: 4 Wonderful Uses

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The 4 wonderful uses (of course there are more too) for Facebook are:
1. It's a place to connect.
2. It's a place to build communities.
3. It's a place to share content.
4. It's a place to do commerce.

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Transcript of "Facebook: 4 Wonderful Uses"

  1. 1. Google Marketing Bootcamp Four Wonderful Ways to Use Facebook
  2. 2. The 4 Wonderful Ways 1. It’s a place to Connect. 2. It’s a place to Build Communities. 3. It’s a place to Share Content. 4. It’s a place to Do Commerce. 2/11/2010 2
  3. 3. 1. It’s a Place to Connect 1. Finding Friends 2. Maintaining Friend Lists 3. Have a conversation: Comment, Encourage, Ask & Answer Questions 4. Status Updates, Tagging People 2/11/2010 3
  4. 4. Finding Friends • Searching for them • Similar profiles, companies, groups • Through Email • Facebook suggestions • Instant messenger contacts 2/11/2010 4
  5. 5. Maintaining Friend Lists • Creating friend lists • How to use your friends list • Deleting friends list 2/11/2010 5
  6. 6. Have a conversation • Comment, Encourage, Ask & Answer Questions 2/11/2010 6
  7. 7. Status Updates • Tag People, Companies, Events, Page 2/11/2010 7
  8. 8. 2. It’s a place to Build Communities • Facebook Groups • Hosting Events - Creating - Inviting - Managing • Applications 2/11/2010 8
  9. 9. Facebook Groups • More for personal use, smaller scale • Limited to 5,000 members • More permission control, ex. Approvals • Communicate through emails • Cannot host apps 2/11/2010 9
  10. 10. Hosting Events • Creating • Inviting • Sharing– Post to profile, calendar 2/11/2010 10
  11. 11. Applications 2/11/2010 11
  12. 12. 3. It’s a place to Share Content • Sharing content from within Facebook • Sharing content from outside Facebook • Sharing Events • Sharing Options 2/11/2010 12
  13. 13. Sharing content from within Facebook • Videos, Articles, Events 2/11/2010 13
  14. 14. Sharing from outside Facebook 2/11/2010 14
  15. 15. Sharing Options 2/11/2010 15
  16. 16. 4. It’s a place to Do Commerce • Fan Pages - How to make an effective Fan Page • Facebook Market Place 2/11/2010 16
  17. 17. Network with other platforms 2/11/2010 17
  18. 18. Provide valuable and regular content • articles, guides, videos, pictures 2/11/2010 18
  19. 19. Have contests that require participation 2/11/2010 19
  20. 20. Principles of an Effective Fan Page 1. Network with other platforms - Your website - Youtube 2. Provide valuable and regular content - articles, guides, videos, pictures 3. Have contests that require participation 2/11/2010 20
  21. 21. Facebook Market Place 2/11/2010 21
  22. 22. The 4 Wonderful Ways 1. It’s a place to Connect. 2. It’s a place to Build Communities. 3. It’s a place to Share Content. 4. It’s a place to Do Commerce. 2/11/2010 22
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