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Facebook: 4 Wonderful Uses

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Happy Marketer
Happy Marketer

The 4 wonderful uses (of course there are more too) for Facebook are: 1. It's a place to connect. 2. It's a place to build communities. 3. It's a place to share content. 4. It's a place to do commerce.

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Google Marketing Bootcamp Four Wonderful Ways to Use Facebook
The 4 Wonderful Ways 1. It’s a place to Connect. 2. It’s a place to Build Communities. 3. It’s a place to Share Content. 4. It’s a place to Do Commerce. 2/11/2010 2
1. It’s a Place to Connect 1. Finding Friends 2. Maintaining Friend Lists 3. Have a conversation: Comment, Encourage, Ask & Answer Questions 4. Status Updates, Tagging People 2/11/2010 3
Finding Friends • Searching for them • Similar profiles, companies, groups • Through Email • Facebook suggestions • Instant messenger contacts 2/11/2010 4
Maintaining Friend Lists • Creating friend lists • How to use your friends list • Deleting friends list 2/11/2010 5
Have a conversation • Comment, Encourage, Ask & Answer Questions 2/11/2010 6
Status Updates • Tag People, Companies, Events, Page 2/11/2010 7
2. It’s a place to Build Communities • Facebook Groups • Hosting Events - Creating - Inviting - Managing • Applications 2/11/2010 8
Facebook Groups • More for personal use, smaller scale • Limited to 5,000 members • More permission control, ex. Approvals • Communicate through emails • Cannot host apps 2/11/2010 9
Hosting Events • Creating • Inviting • Sharing– Post to profile, calendar 2/11/2010 10
Applications 2/11/2010 11
3. It’s a place to Share Content • Sharing content from within Facebook • Sharing content from outside Facebook • Sharing Events • Sharing Options 2/11/2010 12
Sharing content from within Facebook • Videos, Articles, Events 2/11/2010 13
Sharing from outside Facebook 2/11/2010 14
Sharing Options 2/11/2010 15
4. It’s a place to Do Commerce • Fan Pages - How to make an effective Fan Page • Facebook Market Place 2/11/2010 16
Network with other platforms 2/11/2010 17
Provide valuable and regular content • articles, guides, videos, pictures 2/11/2010 18
Have contests that require participation 2/11/2010 19
Principles of an Effective Fan Page 1. Network with other platforms - Your website - Youtube 2. Provide valuable and regular content - articles, guides, videos, pictures 3. Have contests that require participation 2/11/2010 20
Facebook Market Place 2/11/2010 21
The 4 Wonderful Ways 1. It’s a place to Connect. 2. It’s a place to Build Communities. 3. It’s a place to Share Content. 4. It’s a place to Do Commerce. 2/11/2010 22

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Facebook: 4 Wonderful Uses

  • 1. Google Marketing Bootcamp Four Wonderful Ways to Use Facebook
  • 2. The 4 Wonderful Ways 1. It’s a place to Connect. 2. It’s a place to Build Communities. 3. It’s a place to Share Content. 4. It’s a place to Do Commerce. 2/11/2010 2
  • 3. 1. It’s a Place to Connect 1. Finding Friends 2. Maintaining Friend Lists 3. Have a conversation: Comment, Encourage, Ask & Answer Questions 4. Status Updates, Tagging People 2/11/2010 3
  • 4. Finding Friends • Searching for them • Similar profiles, companies, groups • Through Email • Facebook suggestions • Instant messenger contacts 2/11/2010 4
  • 5. Maintaining Friend Lists • Creating friend lists • How to use your friends list • Deleting friends list 2/11/2010 5
  • 6. Have a conversation • Comment, Encourage, Ask & Answer Questions 2/11/2010 6
  • 7. Status Updates • Tag People, Companies, Events, Page 2/11/2010 7
  • 8. 2. It’s a place to Build Communities • Facebook Groups • Hosting Events - Creating - Inviting - Managing • Applications 2/11/2010 8
  • 9. Facebook Groups • More for personal use, smaller scale • Limited to 5,000 members • More permission control, ex. Approvals • Communicate through emails • Cannot host apps 2/11/2010 9
  • 10. Hosting Events • Creating • Inviting • Sharing– Post to profile, calendar 2/11/2010 10
  • 12. 3. It’s a place to Share Content • Sharing content from within Facebook • Sharing content from outside Facebook • Sharing Events • Sharing Options 2/11/2010 12
  • 13. Sharing content from within Facebook • Videos, Articles, Events 2/11/2010 13
  • 14. Sharing from outside Facebook 2/11/2010 14
  • 16. 4. It’s a place to Do Commerce • Fan Pages - How to make an effective Fan Page • Facebook Market Place 2/11/2010 16
  • 17. Network with other platforms 2/11/2010 17
  • 18. Provide valuable and regular content • articles, guides, videos, pictures 2/11/2010 18
  • 19. Have contests that require participation 2/11/2010 19
  • 20. Principles of an Effective Fan Page 1. Network with other platforms - Your website - Youtube 2. Provide valuable and regular content - articles, guides, videos, pictures 3. Have contests that require participation 2/11/2010 20
  • 22. The 4 Wonderful Ways 1. It’s a place to Connect. 2. It’s a place to Build Communities. 3. It’s a place to Share Content. 4. It’s a place to Do Commerce. 2/11/2010 22