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Facilitating Tweetjams - Dorothy Firsching and Becky Roberts

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Facilitating Tweetjams, presentation and tweet chat on how facilitators can facilitate tweet chats, led by Dorothy Firsching and Becky Roberts at the International Association of Facilitators North America, May, 2012 in Halifax, Nova Scotia.

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Facilitating Tweetjams - Dorothy Firsching and Becky Roberts

  1. 1. @iafconf2012 #facilichat Facilitating Tweetjams w/ Becky Roberts & Chat Chat Dorothy Firsching #facilichat #facilichat #iafconf2012 Chat Chat #facilichatMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 1
  2. 2. Session Agenda• Adobe Connect Setup• In Person Session (Live Tweeted) – Introductions – When and How to Use Twitter / Tweet Chats – Tools and Facilitation Techniques• Tweetjam – Discussion of Tweetjam Facilitation – on Twitter• Post-Tweetjam Session (Live Tweeted) – Summary / ClosingMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 2
  3. 3. Introductions and Roles• Becky Roberts• Dorothy Firsching• Robert Ayling• In Person Participants• Adobe Connect Participants• Twitter ParticipantsMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 3
  4. 4. Twitter and TweetjamsMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 4
  5. 5. What is Twitter?• Global text messaging – Powerful communications tool, e.g., Mumbai – People talking about things of value to you! – Search twitter users worldwide #hashtag – Identify people / resources  go look at them on LinkedIn / web• Post information that people see value in – Become an expert – The right people will follow• What’s happening NOW – Weather, Metro, News, discussion, information by the peopleMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 5
  6. 6. Why use Twitter?• It’s the easiest, cheapest networking you’ll ever do. – No need to buy a new suit or travel 1,000 miles. – Make contacts – follow those of interest – Way to expand your tribe beyond your network (esp. young!) – With this in mind, use your real name as your Twitter username (but don’t make it too long)• Gather information – huge reach – huge global and open chat room!• Share good things – Share news – Tweet out a live event so people can follow it• Be found by others – Establish your personal branding – Display your subject matter expertiseMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 6
  7. 7. What’s a Tweetjam?• A Planned Public Event over Twitter – Predetermined Hashtag in every tweet – All comments show up in a Twitter search or column – Facilitator / moderator leads the discussion – No need to register or sign up, just have a Twitter account – Use your choice of tool• Stats can be huge: – In one hour, 1000 tweets, 100 participants, potentially reaching 50,000 people! – Participants retweet pearls of wisdom to their followers – Or more, or very few if it is not advertised. – For every person active in a tweetjam conversation, there are several others that just listen in• A/K/A Twitter Chat, Tweetchat, Tweet Chat May 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 7
  8. 8. Getting Started – Twitter.com• Set up your Twitter account – Select your name and complete your profile – Include your photo or logo – Customize your page if you like to show your capabilities / brand• Other tools link to your Twitter accountMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 8
  9. 9. Twitter Terms• #Hashtag – search term to follow, no spaces• @somebody – mention of a Twitter username / handle, reply – Goes to all who follow both of you• RT @somebody – retweet a message• D @somebody – direct message – Private, just goes to that individual. If nobody is specified, it is public.• 40404 – Twitter’s text phone number• Tweet limit is 140 characters• http://www.webopedia.com/quick_ref/Twitter_DMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 9
  10. 10. Tweetjam ToolsMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 10
  11. 11. Try Out Your Collection of Tools• Twitter – Not great for Tweet Chats – you have to update it – Use other tools for best results• Tweetchat – Made for Tweet Chats – but a single stream – Great iPhone app / web app• HootSuite – Multiple Twitter accounts, multiple streams, multiple tabs – Have to add hashtag, can search on multiple hashtags – Great Android app / web app• TweetDeck – Similar to HootSuite, but a download rather than web• TweetGrid – Single or multiple column, adds hashtagMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 11
  12. 12. www.TweetChat.comMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 12
  13. 13. How to Participate in a TweetChaton TweetChat• Monitor chat conversations and identify tweets to respond to.• Retweet chat questions and interesting comments to your followers.• Click on the names of people you don’t follow. – This opens up their Twitter.com profiles to easily follow them.• Reply to questions and bring your own viewpoint – Start with the question number, e.g., A1• Tip: turn off notifications on your mobile device.May 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 13
  14. 14. Intro to HootSuite • Multi tabs • Multi streams • Multi accountsMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 14
  15. 15. Why Use HootSuite• Multiple tabs, multiple streams, multiple accounts• Can embed a stream directly into a webpage• Create a specific tab with the streams relevant to a particular chat – Easier to check your @ mentions and to see if anyone within the Twitter chat is “talking” to you. – You can later scroll through the entire stream – Tweetchat cuts off.• Save DRAFT Tweets for later• Schedule Tweets for a specific time• Respond to non-chat conversations• Great Android app, too• Remember to add the #hashtag, as it is not automaticMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 15
  16. 16. Preparation for a TweetjamMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 16
  17. 17. Preparation for a Tweetjam• Determine Objectives and Main Focus of Tweetjams / Chats – Gather input from participants, e.g., stakeholders – Conduct dialog with a panel of experts – Share information among participants• Choose a Suitable Hashtag – Unique, not too long• Choose a Suitable Start and Finish Time• Choose Facilitator(s) and Panel if desired• Prepare QuestionsMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 17
  18. 18. Get the Word Out• Get the Word Out! – Create an announcement with all information, including the main themes and questions – Post it to • Facebook • LinkedIn • Websites • Tweet Chat lists – Send out using Twitter, EmailMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 18
  19. 19. Queue up Questions / Answers• Key questions, follow-up questions, some answers – Number the questions so that the participants know which response is to which question.• Prepare in advance and decide on the questions that you’re going to ask to get the conversation flowing – Another benefit is that you haven’t got to mess about with the editing to get the question length to 140 characters. – Have ready to cut and paste into Tweetchat, or save as draft on HootsuiteMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 19
  20. 20. Start the TweetjamMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 20
  21. 21. Let the Tweetjam Roll!• In the run-up to the Tweetjam, send out your prepared announcements.• Let your followers know you will be participating in a Tweetjam, as your feed will be very busy if you are participating full force.• Send out the welcome message(s)• Introduce hosts, facilitators, panelists• Let participants introduce themselves, perhaps answering a short question• Send out the ground rules• Perhaps an icebreaker• Tweet the questions, one at a time• Have answers / follow-up questions ready to prompt people to participate• Monitor participants and call upon people as neededMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 21
  22. 22. Ground Rules• Reference the question number in your reply, and don’t forget to use the hashtag #facilichat. E.g., Q1 gets A1• We are all learning from each other. Share your experience!• Feel free to retweet the questions and any great comments.May 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 22
  23. 23. Queue up Questions• Q1 What types of tweetjams / tweetchats have you participated in or facilitated? Or are you new? #facilichat• Q2 When would a Tweetjam or TweetChat a great technique in your practice? #facilichat• Q3 What tools or techniques work well for tweetjam facilitation? #facilichat• Q4 How do you record and present tweetjam results? #facilichat• Q5 What resources do you know about and want to share? #facilichatMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 23
  24. 24. Wrap UpMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 24
  25. 25. Resources• Twitter Terms – http://www.webopedia.com/quick_ref/Twitter_Dictionary_Guide.asp• Twitter – Kevin Knebl: http://www.youtube.com/watch?v=q1BKlDZboSg• How to Use Tweetchat.com – Tweetchat 101: http://www.youtube.com/watch?v=OIZQNmggyik• How to use HootSuite – http://www.youtube.com/watch?v=Lhj4BgwTd90• Twitter Chat Schedules – https://docs.google.com/spreadsheet/ccc?key=0AhisaMy5TGiwcnVhejNHW – http://under30ceo.com/25-twitter-chats-every-entrepreneur-must-know/ – #ToolsChat. 10pm EST every Wednesday• Other tools – https://twitter.com/#!/wthashtag – http://www.storify.comMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 25
  26. 26. Closing Thoughts• Barely scratched the surface!• Would you like to continue the conversation about facilitating Tweetjams?• Results will be posted on www.ursamajorconsulting.com and LinkedInMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 26
  27. 27. Contact information for Dorothy andBeckyBecky RobertsCatoctin Consulting, LLC1-540-882-3593broberts@catoctin.com@BeckyLRobertsDorothy FirschingUrsa Major Consulting, LLC1-703-425-6236dfirsching@ursamajorconsulting.com@dbfirschingMay 11, 2012 Becky Roberts and Dorothy Firsching at IAFNA 2012 27

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