Community Marketing Call, 6-23

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  • Community Marketing Call, 6-23

    1. Community Marketing Call June 23, 2010
    2. Agenda • Firefox 3.6.4 • Firefox Cup • Student Reps • Email Newsletter • Thunderbird 3.1 • World Expo • Mozilla Drumbeat Events • Community Organization
    3. Firefox 3.6.4 • Now with crash protection! • Isolates 3rd party plugins when they crash. • Reduces Firefox crashes. • Share the news: http://mzl.la/aJLuio • Remember to check our plugin page as well: http://www.mozilla.com/en-US/ plugincheck/
    4. Firefox Cup
    5. Firefox Cup • Competition based on team Personas (ADU) • 33 Personas: http://bit.ly/fxcup_personas
    6. Firefox Cup • June 23rd: Brasil wins round 2! • June 30th: Round 3 country winner announced. • July 7th: Round 4 country winner announced. • July 14th: Overall country winner announced.
    7. How to Help! • PR Outreach: • Please join alias if you haven’t: Pr-community@mozilla.org • Tech, consumer + football press + bloggers • Spread the word via Social Media or Blog: • Share your team’s Persona on your twitter + Facebook accounts (personal + local community) • Important Links: • Firefox Cup Blog Post: http://mzl.la/b6wnkS   • Firefox Cup campaign page: http://www.firefoxcup.com • Firefox Cup logo:  http://mzl.la/9Bm2k3 • Gallery of the 32 team Personas:  bit.ly/boxwIP
    8. Translate images! • Translate a Facebook image or twitter background in one click. • Right-click to save. • Thanks, Felipe! • http://felipenascimento.org/projetos/moz-cup/twitter-facebook/
    9. Student Reps Guide • Launches this week • studentreps.mozilla.org • First version in 4 locales • Additional locales soon!
    10. Mainstream User Newsletter Update
    11. Goals: • Monthly newsletter to mainstream users to foster retention and loyalty • Develop email channel for opt-in communications with users about our products and the various ways they can engage with Mozilla First Steps: • Mainstream user newsletter launch (July 2010) • English edition newsletter will be first, followed by other languages • Users can subscribe on First Run page (English)
    12. Sign up Page (First Run)
    13. Signup – Submit Email and check privacy policy
    14. Sign Up – Thank You
    15. Next Steps • Sign up goes live on World Cup site [English] – June 29 • Sign up goes live on other pages – TBD • Sign up goes live on What’s New page [English] – July • Newsletter design – underway • Newsletter content - underway • Develop rollout plans for other languages and timing • Identify marketing champions for localizations
    16. World Expo • Show off your local culture! • Intro the members of your community • Share your hardwork + contribution More info: https://wiki.mozilla.org/Summit2010/World_Expo Sign up: http://bit.ly/dlPYmL
    17. Thunderbird • Thunderbird 3.1 coming soon!
    18. http://henrikmoltke.dk/uploaded_images/drumbeat-logo-748959.pn Drumbeat
    19. Mozilla Drumbeat • Mozilla Drumbeat is keeping the web open • Practical projects and local events that gather smart, creative people around big ideas to solve problems and build the open web. • Public talking points at www.drumbeat.org/about • Project collaboration routes through • wiki.mozilla.org/Drumbeat • Community mailing list is at • https://lists.mozilla.org/listinfo/community-drumbeat/
    20. Mozilla Drumbeat • Tagline: Innovation on the open web. Powered by everybody. • Everybody = the people formerly known as users. • Open web = the free, participatory and decentralized part of the internet. • Innovation = new ideas, practices and tech that move the web in the right direction. • Drumbeat = the part of Mozilla where *everybody* is invited participate, innovate and shape open web technology
    21. Mozilla Drumbeat • Tactile engagement • Projects are the focal points in Drumbeat • Goal is to engage new stakeholders in hands-on ways • Propose one, adapt one or join an existing one • Featured projects on www.drumbeat.org • P2PU, WebMadeMovies, Universal Subtitles, and more • Drumbeat.org serves as pipeline for identifying promising new projects • Goal: Support platforms and tools that enhance the open web by allowing everyone to contribute
    22. Mozilla Drumbeat • Live Engagement • Annual Festival, 3-5 November • Learning, freedom and the web • 300-500 people, highly interactive agenda format • Arc of local participation • Attend a Drumbeat gathering • Talk about Drumbeat at other events • Host a meet-up or other Drumbeat-themed social event • Organize a ½ day or all-day event • Event kit is being developed on the wiki
    23. Mozilla Drumbeat • What can folks on this call do? • Spread the word about Drumbeat • Projects, Local Events, Festival • Help us find and recruit promising projects • Create opportunities for broader participation in keeping the web open • Help us identify local event organizers or partners • We'll provide support, outreach and (limited :^) resources • Participate in the Drumbeat community! • Give us feedback about web site, community process, ...

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