Hello@happymarketer.com
Can Universities befriend
Alumni through social media?J
Hello@happymarketer.com
Is it possible to access
the list of all alumni
through social media?
Hello@happymarketer.com
Hello@happymarketer.com
Is this a threat or can
university’s harness this
power?
Hello@happymarketer.com
By now, we all know that
social media is for real &
here to stay; but how do
we make good use of i...
Hello@happymarketer.com
“Alumni are
organizing
without alumni
organizations”
Hello@happymarketer.com
“Alumni
organizations are
perceived to always
ask & take than give”
Hello@happymarketer.com
We must leverage on
digital & social to be a
better facilitator to
connect alumni & to add
immense...
Hello@happymarketer.com
Social Media Framework
For Alumni Relationship
Management
Hello@happymarketer.com
This framework is based on the following
principles that alumni relations need to
think through & ...
Hello@happymarketer.com
TRAIN
EQUIP
DEPLOY
GIVE THEM
SOME LOVE
Hello@happymarketer.com
TRAIN
EQUIP
DEPLOY
GIVE THEM
SOME LOVE
Hello@happymarketer.com
Train your staff in new media & technology
and offer the same to alumni to ensure that
everyone is...
Hello@happymarketer.com
Case Study:
Michigan State University
Hello@happymarketer.com
This doesn’t mean that you conduct more
events, but facilitate knowledge sharing
Hello@happymarketer.com
This doesn’t mean that you conduct more
events, but facilitate knowledge sharing
Hello@happymarketer.com
This doesn’t mean that you conduct more
events, but facilitate knowledge sharing
Hello@happymarketer.com
TRAIN
EQUIP
DEPLOY
GIVE THEM
SOME LOVE
Hello@happymarketer.com
Equip your alumni with the relevant content
that enriches their lives and gives them a
chance & re...
Hello@happymarketer.com
Case Study:
MIT & Wharton
Hello@happymarketer.com
This may take investments but the value
added & returns generated will be worth it!
Hello@happymarketer.com
This may take investments but the value
added & returns generated will be worth it!
Hello@happymarketer.com
TRAIN
EQUIP
DEPLOY
GIVE THEM
SOME LOVE
Hello@happymarketer.com
Deploy your fund-raising/donation campaigns
online and give your alumni a reason to
contribute & p...
Hello@happymarketer.com
Case Study:
Stanford & Middlebury
Hello@happymarketer.com
Deploy platforms to allow alumni to organize
localized re-unions globally; collect funds
through e...
Hello@happymarketer.com
Become a crowd-funding platform to collect
funds for your alumni, students & their pet
projects an...
Hello@happymarketer.com
Sometimes you can “gamify” the fund-rasing
donation process to make it fun and
newsworthyJ
Hello@happymarketer.com
TRAIN
EQUIP
DEPLOY
GIVE THEM
SOME LOVE
Hello@happymarketer.com
Profile your alumni and give them a chance
to share and contribute and celebrate their
success!
Hello@happymarketer.com
Make some of them your brand ambassadors
and get them to be your “cheerleaders”!
Hello@happymarketer.com
Thank you ~ @pranmaz
Upcoming SlideShare
Loading in …5
×

Can Universities Rekindle Alumni Relations Through Social Media?

1,743 views

Published on

Given the advent of social networks likes LinkedIn & Facebook, university alumni organizations are feeling a tad insecure. Are they still relevant to alumni? Should they be threatened by technology or can they harness its power to facilitate better relationships between the alumni & their alma mater?

Published in: Marketing

Can Universities Rekindle Alumni Relations Through Social Media?

  1. 1. Hello@happymarketer.com Can Universities befriend Alumni through social media?J
  2. 2. Hello@happymarketer.com Is it possible to access the list of all alumni through social media?
  3. 3. Hello@happymarketer.com
  4. 4. Hello@happymarketer.com Is this a threat or can university’s harness this power?
  5. 5. Hello@happymarketer.com By now, we all know that social media is for real & here to stay; but how do we make good use of it?
  6. 6. Hello@happymarketer.com “Alumni are organizing without alumni organizations”
  7. 7. Hello@happymarketer.com “Alumni organizations are perceived to always ask & take than give”
  8. 8. Hello@happymarketer.com We must leverage on digital & social to be a better facilitator to connect alumni & to add immense value to them!
  9. 9. Hello@happymarketer.com Social Media Framework For Alumni Relationship Management
  10. 10. Hello@happymarketer.com This framework is based on the following principles that alumni relations need to think through & accept: •  Alumni relation’s future role will be less authoritative and more participatory •  They will be equal contributors to online conversations •  We must accept that no longer hold monopoly we long held over data and that we are one of the many channels for alumni connectivity
  11. 11. Hello@happymarketer.com TRAIN EQUIP DEPLOY GIVE THEM SOME LOVE
  12. 12. Hello@happymarketer.com TRAIN EQUIP DEPLOY GIVE THEM SOME LOVE
  13. 13. Hello@happymarketer.com Train your staff in new media & technology and offer the same to alumni to ensure that everyone is on the same page! •  Many alumni researches show that alumni (old or young) are receptive to new age social media communication/tools •  But what is counter-intuitive is that many are unsure of how to use them for their personal & professional benefit? •  So, why not invite them to learn and understand your organization’s digital communication platforms and ensure that everyone is on the same page!
  14. 14. Hello@happymarketer.com Case Study: Michigan State University
  15. 15. Hello@happymarketer.com This doesn’t mean that you conduct more events, but facilitate knowledge sharing
  16. 16. Hello@happymarketer.com This doesn’t mean that you conduct more events, but facilitate knowledge sharing
  17. 17. Hello@happymarketer.com This doesn’t mean that you conduct more events, but facilitate knowledge sharing
  18. 18. Hello@happymarketer.com TRAIN EQUIP DEPLOY GIVE THEM SOME LOVE
  19. 19. Hello@happymarketer.com Equip your alumni with the relevant content that enriches their lives and gives them a chance & reason to spread the word! •  Compelling blog & podcast content •  Open courses •  Mobile apps •  Computer/smartphone wallpapers •  Buttons & badges
  20. 20. Hello@happymarketer.com Case Study: MIT & Wharton
  21. 21. Hello@happymarketer.com This may take investments but the value added & returns generated will be worth it!
  22. 22. Hello@happymarketer.com This may take investments but the value added & returns generated will be worth it!
  23. 23. Hello@happymarketer.com TRAIN EQUIP DEPLOY GIVE THEM SOME LOVE
  24. 24. Hello@happymarketer.com Deploy your fund-raising/donation campaigns online and give your alumni a reason to contribute & participate in the drive! •  Think grassroots organization as opposed to a top-down model •  Involve, encourage & empower enthusiastic alumni volunteers •  Give them instructions and incentives on what to share, when, where and how and then let them do the job! •  Consider facilitating crowdfunding initiatives to collect money not just for yourself but for your alumni!
  25. 25. Hello@happymarketer.com Case Study: Stanford & Middlebury
  26. 26. Hello@happymarketer.com Deploy platforms to allow alumni to organize localized re-unions globally; collect funds through enthusiastic alumni at these events
  27. 27. Hello@happymarketer.com Become a crowd-funding platform to collect funds for your alumni, students & their pet projects and interests!
  28. 28. Hello@happymarketer.com Sometimes you can “gamify” the fund-rasing donation process to make it fun and newsworthyJ
  29. 29. Hello@happymarketer.com TRAIN EQUIP DEPLOY GIVE THEM SOME LOVE
  30. 30. Hello@happymarketer.com Profile your alumni and give them a chance to share and contribute and celebrate their success!
  31. 31. Hello@happymarketer.com Make some of them your brand ambassadors and get them to be your “cheerleaders”!
  32. 32. Hello@happymarketer.com Thank you ~ @pranmaz

×