4 Steps to Social Media Success


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Here are the 4 steps to achieve Social Media Success.

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4 Steps to Social Media Success

  1. 1. The 4 Steps forSocial Media SuccessDavid LiemSenior Consultant, Web Marketingdavid@happymarketer.com Hello@HappyMarketer.com
  2. 2. About Happy Marketer?• Headquartered in Singapore• Provides Strategic Consulting and Training Services• Focused on bringing market leading thought leadership in Social Media Marketing to APAC• Trained over 1500 professionals in less than 2 years• Yahoo & Google Certified Partners Hello@HappyMarketer.com
  3. 3. We all knowsocial media isBIG Hello@HappyMarketer.com
  4. 4. >1billion Social network users Hello@HappyMarketer.com
  5. 5. 750Million People on Earth is on Hello@HappyMarketer.com
  6. 6. 2.9 Billion hourswatching a month Hello@HappyMarketer.com
  7. 7. 1.6Million messagesget sent a day on Hello@HappyMarketer.com
  8. 8. 2+Billion mobile phone subscribers in Asia Hello@HappyMarketer.com
  9. 9. 42%Had a conversation with abrand via social network Hello@HappyMarketer.com
  10. 10. Yes, we all knowwe have to be on social media... Hello@HappyMarketer.com
  11. 11. But how do weDO IT?? Hello@HappyMarketer.com
  12. 12. The 4 Steps to Social Media Success Hello@HappyMarketer.com
  13. 13. The 4 Steps toSocial MediaSuccess Hello@HappyMarketer.com
  14. 14. Attract1. Advertising2. In-Store Promotion3. Viral / Word of MouthGoal: Grow your community. Hello@HappyMarketer.com
  15. 15. Advertise• Sponsored Ads on Google, Facebook, Twitter, Yahoo!• Email database Hello@HappyMarketer.com
  16. 16. In-Store Promotion• Tags on TV, posters, brochures, website Hello@HappyMarketer.com
  17. 17. Viral / Word of Mouth Hello@HappyMarketer.com
  18. 18. Attract1. Constant Content2. Community3. Customer ServiceGoal: Increase participation Hello@HappyMarketer.com
  19. 19. Create Constant Content• Short videos• Infographics• Articles• “Constant content creates a constant audience” Hello@HappyMarketer.com
  20. 20. Care for your Community• Provide educational material Hello@HappyMarketer.com
  21. 21. Customer Service• Learn how to answers questions, complains. Hello@HappyMarketer.com
  22. 22. Hello@HappyMarketer.com
  23. 23. Twitter Hello@HappyMarketer.com
  24. 24. Facebook• Ran contests, customer service, share photos/videos• First 1000 fans get a free beer• Measured post quality (number of interactions/comments), traffic to website Hello@HappyMarketer.com
  25. 25. Customer Service and Engagement• Free beer to the 1st 1000 fans• Low advertising• Lots of conversation & images• Lots of promos being offered Hello@HappyMarketer.com
  26. 26. Attract1. Contests2. Coupons3. Cell PhonesGoal: Influence perception, storevisits and purchases Hello@HappyMarketer.com
  27. 27. Quizzes Hello@HappyMarketer.com
  28. 28. Photo Contests Hello@HappyMarketer.com
  29. 29. Coupons• Exclusive discounts just for followers Hello@HappyMarketer.com
  30. 30. Cell Phones• Near Field Communication (NFC), QR Codes Hello@HappyMarketer.com
  31. 31. Hello@HappyMarketer.com
  32. 32. Attract1. Size of Community2. Quality Conversations3. Revenue GeneratedGoal: Utilize metrics to makebetter business decisions Hello@HappyMarketer.com
  33. 33. Size of Active Community• The number of Facebook fans, Twitter followers• Blog posts, comments• The number of pictures, videos, article views Hello@HappyMarketer.com
  34. 34. Quality of Conversations• Did you learn anything from your customers? Did they learn anything about you?• Reviews? Hello@HappyMarketer.com
  35. 35. Revenue Generated• Sales from events, contests, and products promoted through social media• Reduction in marketing expenses• Set the right expectation about revenue Hello@HappyMarketer.com
  36. 36. The 4 Steps toSocial MediaSuccess Hello@HappyMarketer.com
  37. 37. The 4 Steps toSocial MediaSuccess Hello@HappyMarketer.com
  38. 38. Downloadbit.ly/aprce2011 Hello@HappyMarketer.com
  39. 39. Recommendations for the next 4 weeks1. Internal check of existing social media accounts2. Competitor analysis on social media3. Assign an internal evangelist Hello@HappyMarketer.com
  40. 40. Thanks!Email: David@HappyMarketer.comWeb: HappyMarketer.comTwitter: @hmarketerFacebook: Facebook.com/HappyMarketerbit.ly/aprce2011 Rachit@HappyMarketer.com