4 Steps to Social Media Success (SPRING edition)


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4 Steps to Social Media Success (SPRING edition)

  1. 1. Retail andSocial MediaDavid LiemSenior Consultant, Web Marketingdavid@happymarketer.com Hello@HappyMarketer.com
  2. 2. About Happy Marketer?• Headquartered in Singapore• Provides Strategic Consulting and Training Services• Focused on bringing market leading thought leadership in Social Media Marketing to APAC• Trained over 1500 professionals in less than 2 years• Yahoo & Google Certified Partners Hello@HappyMarketer.com
  3. 3. We all knowsocial media isBIG Hello@HappyMarketer.com
  4. 4. >1billion Social network users Hello@HappyMarketer.com
  5. 5. 800Million People on Earth are on Hello@HappyMarketer.com
  6. 6. #1Most visited site in Singapore Hello@HappyMarketer.com
  7. 7. 2.9 Billion hourswatching a month Hello@HappyMarketer.com
  8. 8. 1.6Million messagesget sent a day on Hello@HappyMarketer.com
  9. 9. 2+Billion mobile phone subscribers in Asia Hello@HappyMarketer.com
  10. 10. $1492Ave. Amount spent online In Singapore (ages 18+) Hello@HappyMarketer.com
  11. 11. It Influences Opinions Hello@HappyMarketer.com
  12. 12. Because trust is harder to earn• How things used to be... Hello@HappyMarketer.com
  13. 13. How people are actually influenced Hello@HappyMarketer.com
  14. 14. Yes, we all knowwe have to be on social media... Hello@HappyMarketer.com
  15. 15. But how do weDO IT?? Hello@HappyMarketer.com
  16. 16. The 4 Steps to Social Media Success Hello@HappyMarketer.com
  17. 17. The 4 Steps toSocial MediaSuccess Hello@HappyMarketer.com
  18. 18. Attract1. Advertising2. Your Existing Assets3. Viral / Word of MouthGoal: Grow your community. Hello@HappyMarketer.com
  19. 19. Use Your Existing Assets• Tags on TV, posters, brochures, website Hello@HappyMarketer.com
  20. 20. Socialize Your Website• Add social media buttons to your home page• Add a Facebook Like box to your website• Portal for your social media channels Hello@HappyMarketer.com
  21. 21. Advertise• Sponsored Ads Facebook, Twitter Hello@HappyMarketer.com
  22. 22. Advertise• Sponsored Ads on Google Hello@HappyMarketer.com
  23. 23. Advertise• Sponsored Ads on Mobile platforms• Hello@HappyMarketer.com
  24. 24. Viral / Word of Mouth Hello@HappyMarketer.com
  25. 25. Attract1. Constant Content2. Community3. Customer ServiceGoal: Increase participation Hello@HappyMarketer.com
  26. 26. Create Constant Content• Short videos• Infographics• Articles• “Constant content creates a constant audience” Hello@HappyMarketer.com
  27. 27. Organic: Content Calendar• Plan & chalk out 6 month content strategy• Meet an overarching theme• Post twice a week, optimize and encourage comments Hello@HappyMarketer.com
  28. 28. Care for your Community• Provide educational material Hello@HappyMarketer.com
  29. 29. Customer Service• Learn how to answers questions, complains. Hello@HappyMarketer.com
  30. 30. Hello@HappyMarketer.com
  31. 31. Twitter Hello@HappyMarketer.com
  32. 32. Facebook• Ran contests, customer service, share photos/videos• First 1000 fans get a free beer• Measured post quality (number of interactions/comments), traffic to website Hello@HappyMarketer.com
  33. 33. Customer Service and Engagement• Free beer to the 1st 1000 fans• Low advertising• Lots of conversation & images• Lots of promos being offered Hello@HappyMarketer.com
  34. 34. Building your community example Hello@HappyMarketer.com
  35. 35. Case Study – Customer Service Air Asia uses a tab on it’s Facebook page to encourage questions, and reduce phone volume. There’s an automated database that answers most questions. Hello@HappyMarketer.com
  36. 36. Attract1. Contests2. Coupons3. Cell PhonesGoal: Influence perception, storevisits and purchases Hello@HappyMarketer.com
  37. 37. Quizzes Hello@HappyMarketer.com
  38. 38. Photo Contests Hello@HappyMarketer.com
  39. 39. Coupons• Exclusive discounts just for followers Hello@HappyMarketer.com
  40. 40. Cell Phones• Near Field Communication (NFC), QR Codes Hello@HappyMarketer.com
  41. 41. Hello@HappyMarketer.com
  42. 42. Attract1. Size of Community2. Quality Conversations3. Revenue GeneratedGoal: Utilize metrics to makebetter business decisions Hello@HappyMarketer.com
  43. 43. Size of Active Community• The number of Facebook fans, Twitter followers• Blog posts, comments• The number of pictures, videos, article views Hello@HappyMarketer.com
  44. 44. Quality of Conversations• Did you learn anything from your customers? Competitors? Did they learn anything about you?• Reviews? Hello@HappyMarketer.com
  45. 45. Tracking Conversations• Me: “Hey Mr. Customer, do you mind if I ask how did you find me?”• Client: “Oh yeah! last week I followed your tweet and read your post about the 7 examples of kick-ass personal brands…” New Prospects: 8 (6 from Twitter/1 from Facebook/1 from LinkedIn) New Clients: 4 (3 from Twitter/1 from LinkedIn). Hello@HappyMarketer.com
  46. 46. Revenue Generated• Sales from events, contests, and products promoted through social media• Reduction in marketing expenses• Set the right expectation about revenue Hello@HappyMarketer.com
  47. 47. Buzz Generated• Traffic• Mentions Hello@HappyMarketer.com
  48. 48. The 4 Steps toSocial MediaSuccess Hello@HappyMarketer.com
  49. 49. The 4 Steps toSocial MediaSuccess Hello@HappyMarketer.com
  50. 50. Downloadbit.ly/springoct2011 Hello@HappyMarketer.com
  51. 51. Recommendations for the next 4 weeks1. Internal check of existing social media accounts2. Competitor analysis on social media3. Assign an internal evangelist Hello@HappyMarketer.com
  52. 52. Corporate Training ProgramsThink Tank Boot Campsfor Senior Managers & Leaders for Mid-level IT/Marketing Staff – Half a day – 1-2 days – Strategic view of company, – Implementation processes in competitors web, search & social media – Senior leaders from sales, marketing, – Relevant execution folks from IT marketing & IT – Plugging the biggest implementation – Learning how to manage leaks agencies & web staff – Prioritizing New Media Goals – Beating practical challenges Hello@HappyMarketer.com
  53. 53. Monthly Digital Performance Report• Find out where your business stands in web marketing• Discover opportunities for growth• Understand your online business more intimately• We set up the measurement tools• 2-hour monthly performance review + consultation Hello@HappyMarketer.com
  54. 54. Thanks!Email: David@HappyMarketer.comWeb: HappyMarketer.comTwitter: @hmarketerFacebook: Facebook.com/HappyMarketerbit.ly/springoct2011 Rachit@HappyMarketer.com