Given the advent of social networks likes LinkedIn & Facebook, university alumni organizations are feeling a tad insecure. Are they still relevant to alumni? Should they be threatened by technology or can they harness its power to facilitate better relationships between the alumni & their alma mater?

1. Hello@happymarketer.com
Can Universities befriend
Alumni through social media?J

2. Hello@happymarketer.com
Is it possible to access
the list of all alumni
through social media?

3. Hello@happymarketer.com

4. Hello@happymarketer.com
Is this a threat or can
university’s harness this
power?

5. Hello@happymarketer.com
By now, we all know that
social media is for real &
here to stay; but how do
we make good use of it?

6. Hello@happymarketer.com
“Alumni are
organizing
without alumni
organizations”

7. Hello@happymarketer.com
“Alumni
organizations are
perceived to always
ask & take than give”

8. Hello@happymarketer.com
We must leverage on
digital & social to be a
better facilitator to
connect alumni & to add
immense value to them!

9. Hello@happymarketer.com
Social Media Framework
For Alumni Relationship
Management

10. Hello@happymarketer.com
This framework is based on the following
principles that alumni relations need to
think through & accept:
• Alumni relation’s future role will be less authoritative and
more participatory
• They will be equal contributors to online conversations
• We must accept that no longer hold monopoly we long held over data
and that we are one of the many channels for alumni connectivity

11. Hello@happymarketer.com
TRAIN
EQUIP
DEPLOY
GIVE THEM
SOME LOVE

12. Hello@happymarketer.com
TRAIN
EQUIP
DEPLOY
GIVE THEM
SOME LOVE

13. Hello@happymarketer.com
Train your staff in new media & technology
and offer the same to alumni to ensure that
everyone is on the same page!
• Many alumni researches show that alumni (old or young) are receptive
to new age social media communication/tools
• But what is counter-intuitive is that many are unsure of how to use
them for their personal & professional benefit?
• So, why not invite them to learn and understand your organization’s
digital communication platforms and ensure that everyone is on the
same page!

14. Hello@happymarketer.com
Case Study:
Michigan State University

15. Hello@happymarketer.com
This doesn’t mean that you conduct more
events, but facilitate knowledge sharing

16. Hello@happymarketer.com
This doesn’t mean that you conduct more
events, but facilitate knowledge sharing

17. Hello@happymarketer.com
This doesn’t mean that you conduct more
events, but facilitate knowledge sharing

18. Hello@happymarketer.com
TRAIN
EQUIP
DEPLOY
GIVE THEM
SOME LOVE

19. Hello@happymarketer.com
Equip your alumni with the relevant content
that enriches their lives and gives them a
chance & reason to spread the word!
• Compelling blog & podcast content
• Open courses
• Mobile apps
• Computer/smartphone wallpapers
• Buttons & badges

20. Hello@happymarketer.com
Case Study:
MIT & Wharton

21. Hello@happymarketer.com
This may take investments but the value
added & returns generated will be worth it!

22. Hello@happymarketer.com
This may take investments but the value
added & returns generated will be worth it!

23. Hello@happymarketer.com
TRAIN
EQUIP
DEPLOY
GIVE THEM
SOME LOVE

24. Hello@happymarketer.com
Deploy your fund-raising/donation campaigns
online and give your alumni a reason to
contribute & participate in the drive!
• Think grassroots organization as opposed to a top-down model
• Involve, encourage & empower enthusiastic alumni volunteers
• Give them instructions and incentives on what to share, when,
where and how and then let them do the job!
• Consider facilitating crowdfunding initiatives to collect money not just
for yourself but for your alumni!

25. Hello@happymarketer.com
Case Study:
Stanford & Middlebury

26. Hello@happymarketer.com
Deploy platforms to allow alumni to organize
localized re-unions globally; collect funds
through enthusiastic alumni at
these events

27. Hello@happymarketer.com
Become a crowd-funding platform to collect
funds for your alumni, students & their pet
projects and interests!

28. Hello@happymarketer.com
Sometimes you can “gamify” the fund-rasing
donation process to make it fun and
newsworthyJ

29. Hello@happymarketer.com
TRAIN
EQUIP
DEPLOY
GIVE THEM
SOME LOVE

30. Hello@happymarketer.com
Profile your alumni and give them a chance
to share and contribute and celebrate their
success!

31. Hello@happymarketer.com
Make some of them your brand ambassadors
and get them to be your “cheerleaders”!

32. Hello@happymarketer.com
Thank you ~ @pranmaz