2. You do a lot of work!
Marketing collateral and activities:
Tweets
Website
Newsletter
Videos
Webinars
Landing Pages
#cascadeserver
Facebook posts
White Papers
Emails
Events
Blog posts
Infographics
Podcasts
Photos
@hannon_hill
3. You have a lot of data!
Shares
Pageviews
Comments
“Likes”
Engagement
Visitors and Leads
Conversions
SERPs
#cascadeserver
Clicks
Infographics
Click-through rates
Traffic sources
Inbound links
@hannon_hill
5. Involves…
…many things to do and to track!
A/B Test Calls to Action
QR codes for promotion
ROI
Open House
Cost per participant
QR codes attendance tracking
Form Conversions
6. And the things you do and track…
…may be part of multiple campaigns!
Website
A/B Test Calls to Action
QR codes for promotion
ROI
Open House
Cost per participant
QR codes attendance tracking
Form Conversions
Emails
Social
Media
7. So how do you know…
…what works and what doesn’t
…the correlation between your actions and
your results
…how to improve
?