Campaign Management

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Campaign Management

  1. 1. Campaign Management #cascadeserver @hannon_hill
  2. 2. You do a lot of work! Marketing collateral and activities: Tweets Website Newsletter Videos Webinars Landing Pages #cascadeserver Facebook posts White Papers Emails Events Blog posts Infographics Podcasts Photos @hannon_hill
  3. 3. You have a lot of data! Shares Pageviews Comments “Likes” Engagement Visitors and Leads Conversions SERPs #cascadeserver Clicks Infographics Click-through rates Traffic sources Inbound links @hannon_hill
  4. 4. And often… …one campaign… Open House
  5. 5. Involves… …many things to do and to track! A/B Test Calls to Action QR codes for promotion ROI Open House Cost per participant QR codes attendance tracking Form Conversions
  6. 6. And the things you do and track… …may be part of multiple campaigns! Website A/B Test Calls to Action QR codes for promotion ROI Open House Cost per participant QR codes attendance tracking Form Conversions Emails Social Media
  7. 7. So how do you know… …what works and what doesn’t …the correlation between your actions and your results …how to improve ?
  8. 8. The Solution +
  9. 9. The Solution +

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