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Competitive intelligence data for digital marketers
iSpionage
Founded in 2008, more than 50,000 digital marketers trust iSpionage for reliable SEM and SEO
competitive intelligence data: organic keywords,PPC keywords,ad copy,landing pages, and users
conversionfunnel.
Drive targetedtraffic Generate more leads Increase conversion rates
iSpionage provides reliable intelligence data you need to help accomplish your goals:
With 92M+ keywords, 97M+ad copy, 60M+domain, 5M+ landing pages data coverage
in US, UK and Canada, iSpionage helps you to accomplish your goals.​
We answer your top digital marketing questions
• How am I performing compared to my
competitors?
• What keywords opportunities am I missing?
• What words my competitor use in their ad
copy and which ad copy works best for them?
• What A/B tests my competitors are performing?
• What landing pages design idea I should try to
test to improve conversion rates?
• Who are bidding using my brand terms?
Who should use iSpionage?
Job Title Benefit
PaidSearchManagers Analyze Competitors'strategies, find winning keywords/ad copy/
landing page combination, getlandingpage ideas and new keyword
ideas.
ConversionOptimization
Specialists
Get a streamof well thoughtout, what-to-test-nextideas from other
marketing departmentsin your industry.
SEO Managers SEO traffic Value, track your SEO ranking and monitor competitors'
SEO ranking, find keywordsopportunitiesand contentideas.
Product Marketing
Managers
Stay on top of competitors'offers and positioning
C-level Digital market intelligencecompiled in easy-to-digestformat to help
shape winningdigital strategy.
Why iSpionage?
The ONLY competitive intelligence tool that captures:
• User conversion funnel: keywords, ad copy and
landing page experience.
• Split tests and winning variation at the ad copy and
landing page level for A/B tests conducted by
competitors.
• Hard-to-get user flow from keywords to text ads to
landing pages and produces easy-to-digest,
actionable, reports for its users
Keywords Ad copy
Landing
page
9+ years – Digital marketing experts trust us
Inside iSpionage's intelligence data
Competitor RESEARCH
• SEM visibility(budget, avg rank)
• HistoricalPPC ads data
• Profitable PPC and organic
keywords
• Competitor SEO Terms & Traffic
Value
• SEO keywords based on
competitors most valuable pages.
Campaign Watch MONITORING
• PPC keywords monitoring
• Mobile Ads monitoring
• A/B testingtracking
• Landing pages surveillance
• Email Alerts
• Competitorweb pages
monitoring
• Customreporting / brand
monitoring alerts
Competitors' Adwords
Budget
iSpionage identifies your top
AdWords competitors and
reveals their approximate
monthly budget and entire
PPC strategy.
You can use this information to tune
out the noise,identify the true top
advertisersin your space and learn
from the best in your industry.
Competitor Research
Find Profitable
Keywords
Get access to a complete list of
AdWords competitor keywords
and find the most effective
keywords with our proprietary
KeywordEffectiveness Index (KEI)
and add the most profitable
keywords with the highest
search volume to your
campaign.
Competitor Research
Improve CTR, lower CPC
Improving the click through rate
is critical for every campaign’s
success. iSpionage helps by
identifying competitors'
profitable ad copy using our AEI
(AdEffectivenessIndex)
algorithm.
You can study the ads to createoffers
and write ads that stand out and get
higher click through rate.
Competitor Research
Benchmark your SEM
performance
The Campaign Watch
summary shows your position
compared to your top
competitors, and reveals other
competitors within your
keyword verticals across
desktop and mobile devices.
Monitoring: Campaign Watch
Gain insights into your
competitor's entire PPC
strategy
Learn how your competitors
group their keywords and
structure their campaign so
you can outmaneuver your
competitors with a better
strategy.
Monitoring: Campaign Watch
Keywords Ad copy
Landing
page
Monitor your Ads on
Google SERP
The Google SERP snapshots let
you see how your paid search
ads appear on each day of the
month.
SERP snapshots are
available for both desktop and
mobile.
Monitoring: Campaign Watch
Analyze Keywords
overlap and competitors'
exclusive keywords
The executive dashboard
helps you to identify exclusive
and overlap keywords that
you and your competitors are
buying to make sure you have
the most compelling
conversion funnel.
Campaign Watch for Enterprise
Overlap Keywords
Exclusive Keywords
Uncover your
competitor’s landing
page A/B test results
Identify your competitor’s
landing pageelements that
are being tested and gain insights
from the winning variation.
iSpionage’spowerful CRO tool
helps you to quickly analyze
changes on elements between
the landing pages,which helps
you accelerateyour design
process.
Campaign Watch for Enterprise
The winning design = Landing
page design idea
Timeline
User conversion
funnel comparison
Compare landing pages side
by side to see if you have the
most compelling offer from
the user’s perspective.
Campaign Watch for Enterprise
...having your top competitors
report their marketing strategy and
latest tactics to you first thing
every morning.
Essentially, using iSpionage is like ...
Try it risk free!
www.ispionage.com
Ask us a question at
support@ispionage.com

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Intro to Ispionage

  • 1. Competitive intelligence data for digital marketers
  • 2. iSpionage Founded in 2008, more than 50,000 digital marketers trust iSpionage for reliable SEM and SEO competitive intelligence data: organic keywords,PPC keywords,ad copy,landing pages, and users conversionfunnel. Drive targetedtraffic Generate more leads Increase conversion rates iSpionage provides reliable intelligence data you need to help accomplish your goals: With 92M+ keywords, 97M+ad copy, 60M+domain, 5M+ landing pages data coverage in US, UK and Canada, iSpionage helps you to accomplish your goals.​
  • 3. We answer your top digital marketing questions • How am I performing compared to my competitors? • What keywords opportunities am I missing? • What words my competitor use in their ad copy and which ad copy works best for them? • What A/B tests my competitors are performing? • What landing pages design idea I should try to test to improve conversion rates? • Who are bidding using my brand terms?
  • 4. Who should use iSpionage? Job Title Benefit PaidSearchManagers Analyze Competitors'strategies, find winning keywords/ad copy/ landing page combination, getlandingpage ideas and new keyword ideas. ConversionOptimization Specialists Get a streamof well thoughtout, what-to-test-nextideas from other marketing departmentsin your industry. SEO Managers SEO traffic Value, track your SEO ranking and monitor competitors' SEO ranking, find keywordsopportunitiesand contentideas. Product Marketing Managers Stay on top of competitors'offers and positioning C-level Digital market intelligencecompiled in easy-to-digestformat to help shape winningdigital strategy.
  • 5. Why iSpionage? The ONLY competitive intelligence tool that captures: • User conversion funnel: keywords, ad copy and landing page experience. • Split tests and winning variation at the ad copy and landing page level for A/B tests conducted by competitors. • Hard-to-get user flow from keywords to text ads to landing pages and produces easy-to-digest, actionable, reports for its users Keywords Ad copy Landing page
  • 6. 9+ years – Digital marketing experts trust us
  • 7. Inside iSpionage's intelligence data Competitor RESEARCH • SEM visibility(budget, avg rank) • HistoricalPPC ads data • Profitable PPC and organic keywords • Competitor SEO Terms & Traffic Value • SEO keywords based on competitors most valuable pages. Campaign Watch MONITORING • PPC keywords monitoring • Mobile Ads monitoring • A/B testingtracking • Landing pages surveillance • Email Alerts • Competitorweb pages monitoring • Customreporting / brand monitoring alerts
  • 8. Competitors' Adwords Budget iSpionage identifies your top AdWords competitors and reveals their approximate monthly budget and entire PPC strategy. You can use this information to tune out the noise,identify the true top advertisersin your space and learn from the best in your industry. Competitor Research
  • 9. Find Profitable Keywords Get access to a complete list of AdWords competitor keywords and find the most effective keywords with our proprietary KeywordEffectiveness Index (KEI) and add the most profitable keywords with the highest search volume to your campaign. Competitor Research
  • 10. Improve CTR, lower CPC Improving the click through rate is critical for every campaign’s success. iSpionage helps by identifying competitors' profitable ad copy using our AEI (AdEffectivenessIndex) algorithm. You can study the ads to createoffers and write ads that stand out and get higher click through rate. Competitor Research
  • 11. Benchmark your SEM performance The Campaign Watch summary shows your position compared to your top competitors, and reveals other competitors within your keyword verticals across desktop and mobile devices. Monitoring: Campaign Watch
  • 12. Gain insights into your competitor's entire PPC strategy Learn how your competitors group their keywords and structure their campaign so you can outmaneuver your competitors with a better strategy. Monitoring: Campaign Watch Keywords Ad copy Landing page
  • 13. Monitor your Ads on Google SERP The Google SERP snapshots let you see how your paid search ads appear on each day of the month. SERP snapshots are available for both desktop and mobile. Monitoring: Campaign Watch
  • 14. Analyze Keywords overlap and competitors' exclusive keywords The executive dashboard helps you to identify exclusive and overlap keywords that you and your competitors are buying to make sure you have the most compelling conversion funnel. Campaign Watch for Enterprise Overlap Keywords Exclusive Keywords
  • 15. Uncover your competitor’s landing page A/B test results Identify your competitor’s landing pageelements that are being tested and gain insights from the winning variation. iSpionage’spowerful CRO tool helps you to quickly analyze changes on elements between the landing pages,which helps you accelerateyour design process. Campaign Watch for Enterprise The winning design = Landing page design idea Timeline
  • 16. User conversion funnel comparison Compare landing pages side by side to see if you have the most compelling offer from the user’s perspective. Campaign Watch for Enterprise
  • 17. ...having your top competitors report their marketing strategy and latest tactics to you first thing every morning. Essentially, using iSpionage is like ...
  • 18. Try it risk free! www.ispionage.com Ask us a question at support@ispionage.com