The document discusses how Google's biggest search competitor is no longer other search engines like Bing or Yahoo, but instead niche search competitors like Amazon, YouTube, Yelp, Pinterest, Zillow, and Quora that have become the go-to search tools for specific categories like online shopping, videos, local businesses, home decor, real estate, and questions/answers. It argues that SEO specialists need to expand their definition of search engine optimization to include ranking well in these niche search engines in order to provide the best guidance to businesses.

1. The Future of SEO is Niche!

2. Today, Google is the King of Search Engines!

3. But the King is Getting Worried…

4. Who is the King Worried About?

5. Who is the King Worried About?

6. Who is the King Worried About?

7. Eric Schmidt,
Chairman & Former CEO of Google

8. Eric Schmidt,
Chairman & Former CEO of Google
“Many people think our
main competition is Bing or
Yahoo. But, really, our
biggest search competitor is
Amazon. People don’t think
of Amazon as search, but if
you are looking for
something to buy, you are
more often than not looking
for it on Amazon.”

9. vs
Google’s Biggest Search Competitor

10. vs
“Global technology leader
focused on improving the
ways people connect with
information.”
“Earth’s most customer-centric
company for four primary
customer sets: consumers, sellers,
enterprises, and content creators.”
Information Focused Commerce Focused
Google’s Biggest Search Competitor

11. Example:
Let’s compare search experiences for
“Digital SLR”

12. Google Search “Digital SLR”

13. Google Search “Digital SLR”
Five Shopping Results?

14. Google Search “Digital SLR”
Five Shopping Results?
Wikipedia Quick Answer?
Google is mixing intents.

15. Amazon Search “Digital SLR”

16. Amazon Search “Digital SLR”
Departments and sub Categories to Filter
Thousands of Digital SLR related Products

17. Amazon Search “Digital SLR”
Buy New or Used from $220!
Read 638 Reviews from Buyers.

18. vs
Amazon Wins!

19. DSLR World-Wide Sales vs Google Trends
Google Search Volume Isn’t
Keeping Up With Sales

20. Shift From Google to Amazon in
Categories Related to Commerce

21. So Businesses Are Becoming Amazon Sellers

22. “How do I show up on Amazon?”
Business Owners Have New Questions

23. “How do I show up on Amazon?”
“How do I ‘out rank’ other sellers?”
Business Owners Have New Questions

24. Amazon is a Search Engine
+
Business Owners Need Help on Amazon
=
Who Are They Going to Call?

25. Amazon is a Search Engine
+
Business Owners Need Help on Amazon
=
Search Engine Optimization Specialists
Who Are They Going to Call?

26. But Amazon Isn’t the Only Competitor…

27. …There are Many Niche Search Competitors.

28. Leading Examples

29. A Few Local Examples

30. Does Google Really Consider Them Competitors?

31. Let’s Take a Closer Look!

32. vs
Video Search Example

33. vs
Video Search Example
Google Videos used to be a
direct competitor of YouTube
Today, YouTube is the Second
Largest Search Engine! Without
YouTube, Google couldn’t
dominate search.

34. If You Can’t Beat ‘Em, Buy ‘Em!

35. Eric Schmidt,
Chairman & Former CEO of Google
"(YouTube was) growing
quickly with user adoption,
growing much faster than
Google Video, which was the
product that Google had.
[...]We ultimately concluded
that $1.65 billion included a
premium for moving quickly
and making sure that we could
participate in the user success
in YouTube."

36. Reviews Search Example
vs

37. If You Can’t Beat ‘Em …

38. If You Can’t Beat ‘Em, Buy ‘Em

39. Scrape Content

40. Finally… Admit You Need Yelp In SERPs

41. Yelp’s Organic Reach is Growing

42. And Local SEO is Dominated by Yelp

43. Inspiration/Ideas Search Example
vs

44. Pinterest is a place to discover
ideas for all your projects and
interests, hand-picked by
people like you.

45. Pinterest Launched Guided Search in 2014

46. Let’s Give it a Try!

47. Attending a Black and White Party?

48. I need something to wear!!!

49. I’m a Man!

50. Let’s Keep it Casual!

51. I like this…

52. Search Function Still Needs Work

53. But No Denying Pinterest Has The Content

54. Real Estate Search Example
vs

55. Zillow/Trulia Dominate Real Estate SERPS

56. And Now They Joined Forces

57. Agents Less Interested in Google

58. Informational Search Example
vs

59. Google and Wikipedia

60. Google and Quora

61. Ranking Here Gets Traffic On and Off Google

62. Expand Your Definition Of SEO

63. How Do I Rank in Niche Search?

64. 1. What is a High-Quality User Experience?
Simple Questions to Ask

65. 1. What is a High-Quality User Experience?
2. How Does this Search Engine Measure Quality?
Simple Questions to Ask

66. 1. What is a High-Quality User Experience?
2. How Does this Search Engine Measure Quality?
3. How Do I Optimize My Business for Those Quality
Measures?
Simple Questions to Ask

67. Pinterest SEO

68. Come Work With Us!
www.digitalroominc.com.ph
Interesting Stuff?

69. Thank You!