Grant Merriel's Deck Leads for SEO Summit 2015

2. NO NEW Outreach
strategies
Every outreach
strategy CAN work
Emailing once is never
enough
Outreach is a mix of
sales and negotiation
Improve your link
placements by up to 50%
Improving is better than
restarting

8. Emailed for
Emailed for
Emailed for

9. And…

11. Why do ALL that work
(and maybe a bad follow-up)

15. STOP, emailing
people during the

16. or during

18. at the start of the day or at the start / end
of the week.

19. (even if your email might help them)

21. Find a time
that is between
for the recipient

23. and message accordingly

27. We started seeing an

30. and you want to scale from their
hard work…

33. that you worked hard
to purchase, so why
should they?

34. or a bond or do anything
for them, before asking for
a favor

36. A relationship
can be as small
as a statement

37. knowing somebody can be based
on related connections

38. Building a connection is easily done
with flattery, questions, quotations, etc

39. Building a connection is easily done
with flattery, questions, quotations, etc
Friends get busy and so send a nice
follow-up when you get no response

40. Helping someone answer a question they asked

42. Find 2 generic points of references that are
always worthy of a mention to build a
relationship

43. Find 2 generic points of references that are
always worthy of a mention to build a
relationship
(If nothing else, comment on the design)

46. We grew a stagnant campaign from
a 1% response rate to having an

49. that a guest
post will fix

51. You are asking to solve a problem
that you assume the website is
having, which is

52. If you had an amazingly engaged blog,
why would you let someone else

54. ALWAYS Ask yourself, if you
were running a blog,

55. They have good content and you could
help get them more visitors to it

56. Can you offer to
setup a new CDN for
them or use your
under utilised
server?

57. Can you buy of find them a free
theme to use?

58. Can you move
them over to your
VPS easily?

59. Could you do the research for a huge
resource piece they are doing?

60. Could you purchase, source or design an
awesome image or photo for them to use?

61. Does your developer have a bit of spare
time you could help them with?

62. Ever thought about
offering the cost of
writing content around
and offer it as cash in
exchange for a banner in
the content?

64. (with process you can
execute on for ease of
reference)

65. if they did not respond or
accept the first ones

67. Most people actually say the issues they
have, when asked, which has improved our

68. from 14% success to 0%, until we
stopped talking and started to
listen

71. Your persona does not show

72. yet you still want prospects to accept your
email, guest post or link request

76. in email signatures,
templates, etc

77. Success can be anything
that sounds good:
3,500
shares on
a piece
you did
previously
Writing for
one of the
largest
websites in
your niche
Experts you
have
collaborated
with
How many
publications
you have
been
featured in
Followers
and likes
you have
(not a strong
one but good
if you have
nothing
else)

79. so that they can be
added to any email
outreach method

83. Large publications began responding for us to
achieve the same successes for them

86. Don’t you hate it when people

88. Typically the answer
is the easiest way for a prospect to not
create an unwanted obligation / need

90. in the follow-up email
than you did originally

91. Email them this
after your
no-response or
rejection to
first follow-up

92. after your
no-response or
rejection to
first follow-up
Note: This puts all of the power back
onto the webmaster, so that they
can drive the conversation
Email them this

94. after your first
2 outreach
emails
(this is the third)

95. to your original emails, the follow-up
system must be stopped automatically

98. We have seen response rates
from people who never responded
to our original emails

99. We have seen response rates of
from people who never responded
to our original emails
Even 1% extra is great, as it is
an automated follow-up and

102. relationships and
networks that are
already built

104. so why don’t link builders?

105. after spending
so long to get a
reply and a link

107. and request as if in
need, as nobody can
walk past someone
who is in need

108. to convince
the webmaster
they were happy
with you
Note: Worst case, the webmaster
understands you are wanting to
write more (potentially for them)

110. schedule the referral email
template for 1 months time to
send

113. We went from 0% referrals (Never asked)
to 7% of all successful link prospects

114. said they did not
know anybody
no reply

117. You waste too much time

119. it is easy to instantly get them results
without much effort at all

121. Data includes

122. Data includes

124. to introduce webmasters to other persona’s

125. Use on clients who are:

128. A client was a plumber with no
rankings, so we got all of our
successful link placement prospects
and instantly got them