A quick deep dive into Generation C, what makes them tick, what they are into, implications for marketers. Enjoy. Dan

1. Generation C By Dan Pankraz

2. C for…..?

3. Content Creators Connected Co-creation Customise Community Curious Control ‘C’

4. “ The spread of digital technology has exploded the number of video moviemakers, bloggers & bedroom musicians. Suddenly we're all poets & publishers. Are we witnessing a creative renaissance?” Idealog

6. MYTH: Gen C is exclusively teenagers

7. … is the age Gen C most wish to be

10. WHO LOVE THEIR ‘15 SECONDS OF FAME’

11. And crave constant stimulation… … there is NO OFF SWITCH

12. THEY’RE WORLD IS BASED ON CONTINUOUS PARTIAL ATTENTION

13. iTunes MP3 MMORPGs Avatars iMovie CGI YouTube iPod DV cam Blogs PSP Xbox Apps Wii AV remixes USB MySpace Chat rooms IM Camera phones Twitter Facebook Mash-ups Skype Sidekick / Hiptop UGC Nokia Online profiles iPhone Flickr L8R ;-) File sharing WiFi Wiki HD Widgets Torrent VOIP WITH HUNDREDS OF DIGITAL ACRONYMS TO KEEP THEM OCCUPIED Facebook

15. THEY’RE CREATIVITY HAS EXTENDED TO AN EXPLOSION IN BODY ART

16. AND A RESPECT FOR BRANDS WHO CREATE CULTURE, NOT MIMIC IT. Cuprocking.com Andy Uprock bringing his graffiti revolution to the world..thanks to Aussie brand Mooks

18. AND FLOCK TO BRANDS WHO ALLOW THEM TO TAKE OWNERSHIP OF IDEAS

19. LIKE VOTING ON HOW AN AD CAMPAIGN ENDS Flickr Sightings Source:runcactuskidrun.com

20. EVERYTHING HAS TO BE CUSTOMISABLE

21. AS THEY TREAT CONTENT AS COLLABORATIVE AND RECOMBINANT The ‘Control C Generation ’

22. LIKE SPOOFING THEIR FAVOURITE CHARACTERS ON YOUTUBE

23. Movies are now being created based off gaming platforms GAMING NOW DWARFS HOLLYWOOD

24. Gen C see real and imaginary worlds as one….their personas can be fluid and malleable through these different worlds

25. GEN C LOVE PLAYING WITH ‘AVATAR’ CREATION TOOLS THEY CAN PASS ON

26. BRANDS WHO INTRIGUE THEM WITH BRANDED CONTENT WIN

27. OR WHO SIMPLY MAKE THEIR LIFE BETTER FIAT ECODRIVE HELPS GEN C BECOME MORE FUEL EFFICIENT DRIVERS

28. THEY’RE INSPIRED BY BRANDS INVITING THEM TO BE PART OF BIGGER WORLD ISSUES VIRGLE..THE 1 ST PERMANENT HUMAN COLONY ON MARS

29. GEN C LOVE MYSTERIOUS CHARACTERS… NOT THE CLEAN CUT Experimental Torah Bright Restless Imaginative Mysterious Challenging

30. Bam Marguerra is THE cult Gen C hero…. He’s dark, constantly rebelling and doesn’t take himself too seriously

31. THE GEN C LOOK IN 2008/09 Casual cool Fluid Unisex Understated Anti-colour Industrie

32. Terminator 4 Tip: HYPER REAL AND SCI FI MOVIES WILL CAPTIVATE GEN C IN 2009 Transformers 2 Watchmen Wolverine

34. THANKYOU [email_address]