Gen C

1. Guillaume Huez
MBA1A Group 2

2. Gen C
Gen C is a powerful new force in
culture and commerce. Sixty-five
percent are under 35 but they span
the generations, empowered by
technology to search out authentic
content that they consume across all
platforms and all screens, whenever
and wherever they want. They can be
difficult to reach with traditional media
- there's no one-size-fits-all solution
here - but brands that take the time to
understand them and properly
engage with them will find a willing
and influential audience.

4. Today, new generation is really focus on new technology and
likes the feeling that gives the interactivity.
Because:
- Social media is about people
- Over than 50% of the world is under 30 years old
- 1 couple of 5 meet online
- 1 divorce on 5 is blamed on Facebook
- If Facebook were a country it would be the world’s 3rd largest
- Yet Facebook, Twitter, Google, Youtube are not Welcome in
China

5. Mojo I cuisine is a restaurant in Taiwan which proposes
Touchescreen table.
http://www.archdaily.com/121567/mojo-icusine-interactive-restaurant-moxie-design/

6. Coca Cola for the using of social media in term
of communication and public relation

8. Brand W of Starwood, uses Facebook to find
information about their guest before their arrival to
personnalize and customize their room before