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Discussion Group PP

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Images and media make can make a big difference for nonprofits.

Images and media make can make a big difference for nonprofits.

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Discussion Group PP Discussion Group PP Presentation Transcript

  • Imagery and Multimedia In Nonprofit Websites
  • We’re impacted by imagery
    For nonprofit organizations, images and multimedia devices are vital to a website.
    Needs to stir people to action
    According to Linda Jean Kenix, “the design must reflect the content provided and attract the organization's core audience.”
  • Nonprofits to Look At
    World Vision
    World Concern
    Habitat for Humanity
    “I Have A Dream” Foundation
    http://www.worldvision.org/
    http://www.worldconcern.org/
    http://www.habitat.org/
    http://www.ihaveadreamfoundation.org/html/
  • Multimedia for Nonprofits
    Slideshows, videos, interactive elements
    Slideshows are good eye-catchers, but shouldn’t be too busy (set them at a slower pace so people can look at pictures/caption)
    Video galleries and links allow audience to view what organization is actively doing in the community and world
    “I Have a Dream” Foundation doesn’t have much on home page that will draw people in (videos under “media kit” not very appealing at first)
  • Media to Make Change
    Media can help move people to action:
    http://www.youtube.com/watch?v=Flprmt9fX60
  • What does media do for Nonprofs?
    “[Media] representations over time have an inevitable impact on how an organization then considers its operations and purpose. Thus, a mainstreamed image may suggest a much more mainstreamed approach in the process of social change” said Kenix.
    An organization’s website says a lot about its purpose. World Vision offers many donation opportunities with pictures of sponsor children as well as a video from WV President and a call to action.
    For a nonprofit that is focused on social change, videos and images can make a huge impact.
  • So Let there be Media!
    Make sure videos can be clicked on to watch
    Videos need to be timely, important to audience (30 hr. famine, sponsorship, Katrina, etc.)
  • Images Make a Difference