We’re impacted by imagery For nonprofit organizations, images and multimedia devices are vital to a website. Needs to stir people to action According to Linda Jean Kenix, “the design must reflect the content provided and attract the organization's core audience.”
Nonprofits to Look At World Vision World Concern Habitat for Humanity “I Have A Dream” Foundation http://www.worldvision.org/ http://www.worldconcern.org/ http://www.habitat.org/ http://www.ihaveadreamfoundation.org/html/
Multimedia for Nonprofits Slideshows, videos, interactive elements Slideshows are good eye-catchers, but shouldn’t be too busy (set them at a slower pace so people can look at pictures/caption) Video galleries and links allow audience to view what organization is actively doing in the community and world “I Have a Dream” Foundation doesn’t have much on home page that will draw people in (videos under “media kit” not very appealing at first)
Media to Make Change Media can help move people to action: http://www.youtube.com/watch?v=Flprmt9fX60
What does media do for Nonprofs? “[Media] representations over time have an inevitable impact on how an organization then considers its operations and purpose. Thus, a mainstreamed image may suggest a much more mainstreamed approach in the process of social change” said Kenix. An organization’s website says a lot about its purpose. World Vision offers many donation opportunities with pictures of sponsor children as well as a video from WV President and a call to action. For a nonprofit that is focused on social change, videos and images can make a huge impact.
So Let there be Media! Make sure videos can be clicked on to watch Videos need to be timely, important to audience (30 hr. famine, sponsorship, Katrina, etc.)