Discussion Group PP

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Images and media make can make a big difference for nonprofits.

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Discussion Group PP

  1. 1. Imagery and Multimedia In Nonprofit Websites <br />
  2. 2. We’re impacted by imagery <br />For nonprofit organizations, images and multimedia devices are vital to a website.<br />Needs to stir people to action <br />According to Linda Jean Kenix, “the design must reflect the content provided and attract the organization&apos;s core audience.”<br />
  3. 3. Nonprofits to Look At <br />World Vision<br />World Concern<br />Habitat for Humanity<br />“I Have A Dream” Foundation<br />http://www.worldvision.org/<br />http://www.worldconcern.org/<br />http://www.habitat.org/<br />http://www.ihaveadreamfoundation.org/html/<br />
  4. 4. Multimedia for Nonprofits<br />Slideshows, videos, interactive elements<br />Slideshows are good eye-catchers, but shouldn’t be too busy (set them at a slower pace so people can look at pictures/caption)<br />Video galleries and links allow audience to view what organization is actively doing in the community and world <br />“I Have a Dream” Foundation doesn’t have much on home page that will draw people in (videos under “media kit” not very appealing at first) <br />
  5. 5. Media to Make Change <br />Media can help move people to action: <br />http://www.youtube.com/watch?v=Flprmt9fX60<br />
  6. 6. What does media do for Nonprofs? <br />“[Media] representations over time have an inevitable impact on how an organization then considers its operations and purpose. Thus, a mainstreamed image may suggest a much more mainstreamed approach in the process of social change” said Kenix. <br />An organization’s website says a lot about its purpose. World Vision offers many donation opportunities with pictures of sponsor children as well as a video from WV President and a call to action. <br />For a nonprofit that is focused on social change, videos and images can make a huge impact. <br />
  7. 7. So Let there be Media! <br />Make sure videos can be clicked on to watch<br />Videos need to be timely, important to audience (30 hr. famine, sponsorship, Katrina, etc.) <br />
  8. 8. Images Make a Difference <br />

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