Webcom Montreal
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Webcom Montreal

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The slides that will support my keynote at Webcom Montreal 08

The slides that will support my keynote at Webcom Montreal 08

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Transcript

  • 1. Microsharing. Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com [email_address] 800-747-1941 @Pistachio
  • 2. One in a BILLION
  • 3. One in a BILLION
  • 4. WHAT IS IT?
  • 5. What Are You Doing?
  • 6. “ Use it Where You Think Best” -IBM ThinkPad
  • 7. The User Multiface Browser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs • widgets • desktop, iPhone, Blackberry, and SMS clients
  • 8. The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
  • 9.  
  • 10. The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
  • 11.  
  • 12.  
  • 13. The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
  • 14. The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
  • 15. The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
  • 16. The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
  • 17.  
  • 18. The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
  • 19. The User Multiface Browser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs • widgets • desktop, iPhone, Blackberry, and SMS clients
  • 20. WHY?
  • 21. What’s it DO? Connect humans Surround you with motivating people Cultivate relationships Foster cohesion and affinity Maintain and grow your network Expose ideas and talent Flatten hierarchy
  • 22. What’s it DO? Harness: power of loose ties Source products and solutions Query collective knowledge Knowledge-sharing/collaboration News and best practices Status, news and other alerts Slow-motion virtual summit Coordination of/at events
  • 23. SO?
  • 24. Influence (was) Attracting attention to yourself
  • 25. Influence (is) Providing attention and value to others
  • 26. Social Media is Nothing New
  • 27. Photo Credit: (cc) jerryfletcher on flickr.com
  • 28. Social Media is Knowledge
  • 29. Knowledge is Socially Mediated
  • 30. Knowledge is Socially Mediated Photo Credit: (cc) fredoalvarez on flickr.com
  • 31. Knowledge is Socially Mediated
  • 32. Knowledge is Social ly Media ted
  • 33. Markets are Socially Mediated
  • 34. Photo Credit: (cc) gregor_y on flickr.com
  • 35. Markets are Socially Mediated
  • 36. Markets are Social ly Media ted
  • 37. Photo Credit: (cc) matrianklw on flickr.com
  • 38.  
  • 39. Externally Customer service Market awareness News Innovation Understanding Extending reach Relationships Branding Direct sales SEO Driving traffic Networking
  • 40. Internally Sales Teams Event Planning Project Status News Coordination Interface Decentralized teams Employee Support Mentoring Problem-solving Purely Social
  • 41. VALUE. visibility relevance relationships social capital community ideas trust research marketing networking customer service news sales SEO
  • 42.  
  • 43. HOW?
  • 44. Listen.
  • 45. Listen. Photo Credit: (cc) gari.baldi on flickr.com
  • 46. Be Human.
  • 47. Be Human. Photo Credit: (cc) gebala on flickr.com
  • 48. Know Yourself.
  • 49. Know Yourself. Photo Credit: (cc) gi on flickr.com
  • 50. Be Useful.
  • 51. Be Useful. “ Never Have an Ordinary Day.”® Photo Credit: (cc) my MacBook :-)
  • 52. Help Others.
  • 53. Help Others. Photo Credit: (cc) finds on flickr.com
  • 54. Connect.
  • 55. Connect. Photo Credit: (cc) eschipul on flickr.com
  • 56. Crucial to success: “ Commitment to each other and to their joint future ” – David Maister
  • 57. “ Ea ch morning they wake up loving Perl and loving one another in the context of Perl.” – Clay Shirky
  • 58. Love Matters. Love Lasts.
  • 59. Love Matters. Love Lasts. Photo Credit: (cc) prakhar on flickr.com
  • 60. Twitter isn’t Twitter.
  • 61. Microsharing. Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com [email_address] 800-747-1941 @Pistachio