The document discusses factors to consider for market appraisal of projects including profit earning capacity, pros and cons, and screening. It describes how market appraisal can increase earnings and reputation, generate competition, attract customers, and introduce new techniques for an organization. Key steps in market surveys are defined as defining the target population, selecting sample size, developing questionnaires, recruiting and training staff, obtaining and analyzing information. Characteristics of the market that are analyzed include demand, price, supply and competition, distribution methods, consumers, government policy. Methods of demand forecasting mentioned are qualitative, time series, and casual methods.

1. PRESENTED BY
LOKESH SHUKLA
MBA iipm
lokeshshukla24@gmail.c
om
MARKET APPRAISAL

2. INTRODUCTION

3. FACTORS FOR MARKET
APPRAISAL
 PROFI T EARNING CAPACITY OF
PRODUCT
 PROS & CONS
 SCREENING

4. MARKET APPRAISAL FOR
PROJECTS
 INCREASE THE EXPECTED EARNINGS OF AN
ORGANISATION.
 IMPROVES THE REPUTATION OF A BUSINESS.
 GENERATES SENSE OF COMPETITON .
 ATTRACTS NEW CUSTOMERS.
 INCLUDES NEW TECHNIQUES .

5. THE IMPORTANCE OF
CUSTOMERS
NEED QUALITY PRICE

6. MARKET SURVEY
“MARKET SURVEY IS A COLLECTION OF
DATA AND INFORMATION FROM A
SAMPLE OF CUSTOMERS AND
POTENTIAL CUSTOMERS”.

7. STEPS IN MARKET SURVEY
DEFINING THE TARGET
POPULATION
SELECTING THE SAMPLING SIZE
DEVELOPING QUESTIONNAIRE
RECRUITING AND TRAINING THE
STAFFS
OBTAINING INFORMATION
SCRUTINISING
ANALYSING AND INTERPRETING

8. CHARACTERISTICS OF THE
MARKET
 DEMAND OF THE PRODUCT
 PRICE
 FALLING DEMAND
 ANALYSIS
 DISTRIBUTION METHODS
 CONSUMERS
 SUPPLY AND COMPETITON
 GOVERNMENT POLICY

9. DEMAND FORECASTING
 QUALITATIVE METHOD
 TIME SERIES METHOD
 CASUAL METHOD

10. QUALITATIVE METHOD
 EXECUTIVE METHOD
 DELPHI METHOD

11. TIME SERIES METHOD
 TREND PROJECTION METHOD
 MOVING AVERAGE METHOD

12. CASUAL METHODS
 END USE METHOD