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STRATEGIC MARKETING CONSULTING

AUGUST 2009
WHA WE DO
   T
WE ARE A STRATEGIC MARKETING CONSULTING FIRM
WE HELP ORGANISATIONS IDENTIFY, ACCELERATE AND EFFECT
SUSTAINA...
WHA WE DO
           T
                         STRATEGIC                       IDENTIFY BUSINESS OPPORTUNITIES
          ...
HOW WE DO IT
          IDENTIFY                           DEFINE
                                                         ...
HOW WE DO IT




A CUSTOMER CENTRIC APPROACH
We believe that deep customer knowledge lies in the genesis of any marketing
...
HOW WE DO IT




WE ARE CROSS INDUSTRY INSPIRED
We know that inspiration and ideas can come from domains that are
outside ...
HOW WE DO IT




WE ARE INNOVATION DRIVEN
At Return on Ideas we defend that strategic marketing design should hold
much mo...
HOW WE DO IT




WE ARE ACCELERATION CATALYSTS
An idea only becomes a product the day that it enters the
market.
At Return...
HOW WE DO IT




WE ARE MARKETING SCIENCES ENABLED
In a world where information about consumers and their behaviour is
mul...
HOW WE DO IT                                                 PERSONAS



           IDEATION                ILLUSTRATION

...
MARKETING STRATEGIES (PORTFOLIO, CHANNEL, PRICING, …)   REFERENCES




                NEW GROWTH ARENAS




            B...
OUR TEAM
STRATEGY   CORPORATE   DESIGN     MARKETING   TECHNO-
           FINANCE     THINKING   SCIENCES    LOGY




    ...
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Return on Ideas: Corporate Presentation

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Return on Ideas: Corporate Presentation

  1. 1. STRATEGIC MARKETING CONSULTING AUGUST 2009
  2. 2. WHA WE DO T WE ARE A STRATEGIC MARKETING CONSULTING FIRM WE HELP ORGANISATIONS IDENTIFY, ACCELERATE AND EFFECT SUSTAINABLE CUSTOMER-FOCUSED TOP-LINE GROWTH OPPORTUNITIES THAT TRANSLATE INTO BOTTOM-LINE RESULTS. WE DESIGN STRATEGIES THAT RESULT IN THE EXPLORATION OF NEW BUSINESS MODELS, NEW PRODUCTS OR SERVICES, NEW CUSTOMER SEGMENTS, NEW DISTRIBUTION MODELS OR CUSTOMER RELATIONSHIP MODELS. GOOD IDEAS ONLY MAKE A DIFFERENCE WHEN THEY REACH THE MARKET. AS SUCH WE ARE COMMITTED TO IMPLEMENTATION, DESIGNING STRATEGIES AND CONCEPTS THAT WILL CONTRIBUTE TO MAKING A DIFFERENCE IN THE MARKET. RETURN ON IDEAS IS A SPIN-OFF OF INNOVAGENCY’S STRATEGIC CONSULTING PRACTICE, INCORPORATED IN 2000. WWW.RETURNONIDEAS.PT
  3. 3. WHA WE DO T STRATEGIC IDENTIFY BUSINESS OPPORTUNITIES CUSTOMER PLANNING STRATEGY INSIGHT IDENTIFY SEGMENTS AND MARKETS MARKETING VALUE PROPOSITION SEGMENTATION DEVELOPMENT BRANDING DEFINE VALUE PROPOSITIONS DISTRIBUTION NEW PRODUCT STRATEGY DEVELOPMENT DESIGN STRATEGIES PRICING MARKET RESEARCH KEY ACCOUNT ONLINE DIGITAL MANAGEMENT COMMUNICATIONS PERSONAL SELLING  MINIMIZE INNOVATION RISK TELEMARKETING EVENTS CHANNEL CALL CENTRE DIRECT  REDUCE TIME-TO-MARKET MANAGEMENT MARKETING  MAXIMIZE RETURN ON INVESTMENT OPERATIONAL
  4. 4. HOW WE DO IT IDENTIFY DEFINE VALUE VALUE  IDENTIFY VALUE CREATION  DESIGN NEW OFFERINGS, NEW PROPOSITION CHAIN OPPORTUNITIES CHANNELS, NEW  CROSS-INDUSTRY TREND ANALYSIS COMMUNICATION MODELS, ETC.  BEST-PRACTICE ANALYSIS  CENARIO ANALYSIS STRATEGIC VISION  SOCIO-CULTURAL TREND ANALYSIS  DEFINE MARKET ENTRY AND CAPTURE STRATEGY  IDENTIFY LATENT MARKET NEEDS  BUSINESS MODEL FINANCIAL COMPETENCIES,  MARKET POTENTIAL AND OPPORTUNITY ANALYSIS  ACTION PLAN MODELLING ORGANIZATION AND PROCESSES DEVELOP MARKET  EXPERIMENTATION: CONCEPT  STRATEGIC AND OPERATIONAL TESTING AND CUSTOMER MARKETING PLAN FEEDBACK  SUPPLIERS BRIEFING:  PARTNERSHIP MANAGEMENT FOR COMMUNCATION AGENCY, CONCEPT DEVELOPMENT DISTRIBUTION, ETC.  RISK IDENTIFICATION AND  RESULT EVALUATION ANALYSIS  STRUCTURING SETUP IMPLEMENTATION TEAM
  5. 5. HOW WE DO IT A CUSTOMER CENTRIC APPROACH We believe that deep customer knowledge lies in the genesis of any marketing strategy reflection. We recognise that customer values and social habits influence both their behaviours and decision processes. We know that a consumer is cross-industry in both their consumption experiences and the expectations these experiences generate. At Return on Ideas, we aim for a holistic customer perspective through: MARKET RESEARCH | ETHNOGRAPHY CENARIOS AND PERSONAS | MARKETING SCIENCES
  6. 6. HOW WE DO IT WE ARE CROSS INDUSTRY INSPIRED We know that inspiration and ideas can come from domains that are outside an industry’s natural frontiers. Often customer-defining trends are incubated in one sector and subsequently migrate to others. With business models the same idea applies. Furthermore, it is often the emergence of broad use technologies that enable new opportunities. For this reason, we have ongoing structured Research and Trend Watch at Return on Ideas that aid us in the inspiration and questioning of our clients.
  7. 7. HOW WE DO IT WE ARE INNOVATION DRIVEN At Return on Ideas we defend that strategic marketing design should hold much more than mere benchmark as inspiration. We believe that creativity should be stimulated, that client teams should be broadly involved throughout the process, that an innovation dynamic should be enabled. We have developed and consolidated proprietary tools to bring this vision to fruition.
  8. 8. HOW WE DO IT WE ARE ACCELERATION CATALYSTS An idea only becomes a product the day that it enters the market. At Return on Ideas we only feel realised when things truly happen. As such, we help in the implementation process, and we are willing to share business risk.
  9. 9. HOW WE DO IT WE ARE MARKETING SCIENCES ENABLED In a world where information about consumers and their behaviour is multiplied – transactional, concrete, objective and quantitative information – we understand that having capabilities to analyse information and explore underlying knowledge is key. At Return on Ideas we use advanced data analysis statistical tools to extrapolate customer segments, predict their behaviour, calculate their value and, more importantly, translate this knowledge into effective marketing strategies.
  10. 10. HOW WE DO IT PERSONAS IDEATION ILLUSTRATION ETHNOGRAPHY TRENDWATCH FINANCIALS SCENARIOS
  11. 11. MARKETING STRATEGIES (PORTFOLIO, CHANNEL, PRICING, …) REFERENCES NEW GROWTH ARENAS BUSINESS PORTFOLIO STRATEGY INNOVATION PROCESS FACILITATION
  12. 12. OUR TEAM STRATEGY CORPORATE DESIGN MARKETING TECHNO- FINANCE THINKING SCIENCES LOGY THE DIVERSITY OF TEAM COMPETENCES,ADDED TO COMPLEMENTARY PARTNERSHIPS, ENSURE EFFECTIVE RESULTS FOR OUR CLIENTS

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