Plugged is a strategic digital marketing agency focused on results. Our aim is to connect consumers with brands through content and performance marketing. Combining research and analysis with strategic consultancy, we help our clients harness their brand by developing an effective suite of marketing activity to maximise customer engagement and drive sales growth. From developing ECRM strategies to creating effective brand partnerships, we've helped each and every one of our clients to become better connected with their customers. Plus we've got the results to prove it.

1. Plugged

3. THE CHALLENGE FOR BRANDS IS
WHAT TO COMMUNICATE AND
HOW TO SCALE ENGAGEMENT
THAT CONVERTS TO SALES

4. PLUGGED CONNECTS
CONSUMERS WITH BRANDS
THROUGH CONTENT AND
PERFORMANCE MARKETING

5. COMBINING CONTENT
PRODUCTION WITH PERFORMANCE
MARKETING TO BUILD BRANDS
AND DRIVE SALES

6. the challenge for
brands is what to
PRODUCING GRAPHICS,
communicate and
VIDEOS AND PHOTOGRAPHY
TO CAPTURE AND ENGAGE
how to scale
AUDIENCES
engagement that
converts to sales

7. AND GET SITES
LISTED BY GOOGLE

8. PLUGGED BUILDS BRANDS,
CREATES ENGAGEMENT
AND DRIVES SALES

9. PLUGGED
Plugged is a strategic digital marketing agency focused on
results. Our aim is to connect consumers with brands
through content and performance marketing. Combining
research and analysis with strategic consultancy, we help
our clients harness their brand by developing an effective
suite of marketing activity to maximise customer
engagement and drive sales growth.
From developing ECRM strategies to creating effective
brand partnerships, we've helped each and every one of
our clients to become better connected with their
customers. Plus we've got the results to prove it.

10. WHAT WE DO
ENGAGE
Creating an audience
CONVERT AMPLIFY
Turning engagement into sales Spreading the message
DATA
Understanding the audience

11. ENGAGE
Developing brands and building audiences via content,
partnerships and promotions
• Plugged helps brands create and distribute relevant and valuable
content to attract, acquire and engage a clearly defined and
understood target audience
• Keeping consumers engaged in an ongoing dialogue through the use
of targeted ads, social media, blogs, articles, website development,
community management and videos
• From Facebook to Twitter and YouTube we communicate your
brand’s story across a multitude of platforms

12. AMPLIFY
Communicating brand messages through targeted
advertising
• Plugged helps brands to stand out from the noise by developing
targeted advertising campaigns to deliver reach via:
– Pay per click performance advertising using search
– Affiliate programme strategy and management
– Search Engine Optimisation (SEO)
– Partnerships and strategic business development

13. CONVERT
Combining data with creativity to understand your
customer and turn attention into sales
• Plugged helps to grow consumer data; analysing, segmenting and
creating targeted email, social and mobile campaigns that convert to
sales via:
– Ecrm strategy
– Direct response advertising
– Data Analytics
– Email campaigns

14. CLIENTS

15. PizzaExpress:
- Partnerships
- Promotions
- Sales

16. PIZZAEXPRESS
Claim your summer
• PizzaExpress recognised that attracting consumer attention would be
difficult amongst the myriad of events, campaigns and offers linked to
London 2012.
• Our challenge was to cut through the noise; communicating the
'Pizza In Style' brand and ultimately driving restaurant covers.
• We created a campaign inviting pizza lovers to 'Claim Your Summer'
by enjoying exclusive discounts on a range of aspirational
experiences.

17. PIZZAEXPRESS
Claim your summer

18. PIZZAEXPRESS
Claim your summer
• Plugged sourced a wide range of partners, whittling the list down
to 12 to create an innovative reward platform. All customers
who enjoyed a meal with Pizza Express between June and August
were able to redeem their unique code for exclusive offers from
leading brands such as Virgin Balloons, Orient Express, Go-Ape,
Amazon, Penguin, Wiggle and National Rail.

19. PIZZAEXPRESS
Claim your summer

20. PIZZAEXPRESS
Claim your summer
• The campaign was a huge success for both Pizza Express and
their partners. Sales targets were exceeded by a campaign that
reinforced the 'Pizza In Style' brand message.
• http://www.pizzaexpressnews.com/do-you-want-to-claim-your-summer/

21. Upfront:
- Partnerships
- Promotions
- Strategic Consultancy
- Online Marketing
- Sales

22. UPFRONT
Consultancy
• Plugged provides online marketing consultancy to the UK's leading
entertainment marketing agency, assisting with strategy, business
development, promotions and partnerships.

23. Mercury Records
- Email Marketing
- Online Marketing
- Design
- Data

24. MERCURY RECORDS
Email and and data consultancy
• The primary aim for this project was to improve both income from
Mercury’s email marketing channel and to improve customer lifetime
value by implementing more targeted and relevant email marketing that
complements other comms and social media channels.

25. MERCURY RECORDS
Email and and data consultancy
• Plugged was tasked with:
– Building, analysing and segmenting Mercury's consumer database
– Increasing and improving the use of direct consumer communication
and engagement via email, social media, apps and any other new
channels
– Driving and tracking sales from communications to Mercury's Online store
and retail partner sites
– Increasing the lifetime value of each potential consumer
– Increasing the use of ecrm tactics throughout the label
– Driving e-commerce sales using affiliates and performance
advertising such as search
– Helping Mercury to become the leader in the use of innovative ecrm
within UMG

26. MERCURY RECORDS
Email and and data consultancy

27. MERCURY RECORDS
Email and and data consultancy

28. MERCURY RECORDS
Email and and data consultancy

29. Movellas:
- Business development
- Online Marketing

30. MOVELLAS
Partnerships and business development
• Movellas is a start up creative platform that allows
users to create, discover and promote short stories.
• Plugged has assisted Movellas in their launch strategy
and is involved in sourcing partners to help raise
awareness of the platform and to grow their app install
base.

31. MOVELLAS
Partnerships and business development

32. Electronic Arts
- Email Marketing
- Online Marketing
- Design
- Data

33. ELECTRONIC ARTS
Email and and data pitch
• Plugged pitched to develop an email marketing campaign, database
strategy and creative design for a proposed campaign to promote
Electronic Arts World Series Of Poker App.

37. Audiofuel
- Strategic Consultancy
- Online Marketing
- Search advertising
- Display advertising
- Data
- Ecrm
- Sales

38. AUDIOFUEL
Search and social advertising
• Plugged provided search and social media advertising to drive sales
for the running and triathlon music download platform, Audiofuel.
• It was crucial that Plugged optimised the campaign to ensure that
a positive return on advertising spend was achieved.
• We developed advertising campaigns that targeted triathletes
and cyclists across the world using banners and search ads on
desktop, mobile, Facebook, Youtube and relevant websites.

39. AUDIOFUEL
Search and social advertising
• We were delighted to report that our ads were clicked over
30,000 times generating £2.35 for every £1 spent.
– http://audiofuel.co.uk/triathlon

40. AUDIOFUEL
Search and social advertising

41. edapt
- Strategic Consultancy
- Online Marketing
- Content Marketing
- Brand development
- Video

42. EDAPT
Bringing a new brand to life
• As an innovative new service aiming to
disrupt the education market with a new
insurance policy for teachers, edapt had
a big task on their hands.
• Plugged was asked to assist edapt in
developing their brand, communicating
their offering and attracting members.

43. EDAPT
Bringing a new brand to life
• Starting from scratch Plugged's team needed to launch a new and
unknown brand into the marketplace and overcome the following
challenges:
– teachers need to trust that edapt can offer them a reliable
and trustworthy service.
– how can edapt establish themselves as a credible alternative to the
unions in a short space of time?
– how can edapt acquire customers with limited above the line
marketing budget?

44. EDAPT
Bringing a new brand to life
• Plugged's strategy was to develop a content platform within
edapt.org.uk that engages the UK’s teachers and offers a credible
alternative to the incumbent unions.
• The content platform or theme would need to:
– create awareness, intrigue and discussion
– use content to get information seekers to engage with edapt and
spread content virally
– convert engaged users to paying members

45. EDAPT
Bringing a new brand to life
• After much research, stakeholder interviews and internal debate we
settled on developing a plethora of content under the umbrella of
'Helping teachers to teach'. We aimed to harness the positivity of the
teaching profession whilst developing an emotional response from
teachers tiered of the negative tone adopted by the unions and the
press.
• Plugged's team of strategists went on to help position the edapt
brand and produce content production guidelines (tone of voice,
terms to use and avoid, scale of neutrality), which helped to shape
the blogs, articles and social media that would amplify edapt's
offering.

46. EDAPT
Bringing a new brand to life
• To help launch our content marketing
programme we produced a video that
introduced the edapt offering. The video
focused on teachers relaying their positive
stories under the "Why I teach" theme,
helping to creating awareness, intrigue
and discussion with the aim of converting
passive viewers to customers.

47. EDAPT
Bringing a new brand to life

48. EDAPT
Bringing a new brand to life

49. WHO WE ARE
• Plugged was founded by a team of digital, performance advertising
and design experts who have worked for some of the world's biggest
brands.
• We have been building and engaging with brands, communities and
employees for more than 10 years. Responsible for the marketing
strategies, employer branding and advertising for leaders such as:
Apple, MTV, Amazon, Selfridges, Universal, The Hut Group and
Channel 4.
• Plugged combines creativity with strategy to build and strengthen
your brand using culturally relevant content.

50. GRANT
Advertising and partnerships
• Having managed iTunes’ European Marketing for over 5 years, Grant
has experience of using on and offline tactics to drive sales for the
world’s most valuable brand.
• An expert marketeer with experience in search, affiliates, social
media, online advertising and strategic partnerships.

51. PETER
Performance advertising
• Peter is an expert in driving e-commerce sales through search,
display, Facebook and Twitter.
• Peter has been successfully managing search advertising for iTunes
for over 3 years.
• To date Peter’s consultancy, Euromedia have referred 56 million
clicks to iTunes and over $30 million in sales.
• The company is one of iTunes’ top 5 affiliates in Europe and the US.
• In a recent benchmark test between Euromedia and Apple’s
advertising agency OMD, Euromedia outperformed the incumbent,
generating 60% more sales and 122% more clicks from one of the
first UK Google accounts to exceed the 3 million keyword limit

52. FAYE
Operations
• Faye's career to date has seen her run cost efficient and
performance driven recruitment for the likes of MTV, Channel 4
and Selfridges.
• Faye is highly analytical and uses her numeric skills to drive the
performance of advertising and marketing activity and maximum
return on investment.

53. LOTTY
Content strategy and ecrm
• Charlotte has over ten years experience in digital and offline
marketing communications, both agency and client side.
• As both a content strategist, project manager, ecrm expert and
information architect Lotty has extensive experience in working on
large digital projects and understands the complete website and
brand development process well.

54. CONTACT
If you would like more information about how we can work
together please email hello@plugged-brands.com
or visit us at - www.plugged-brands.com

55. © 2012 Plugged Media Ltd. All rights reserved.