1. EVALUATION
TODHUNTER, GRACE 3812
AQUINAS COLLEGE 33435
In what ways does your media product use, develop or
1
challenge forms and conventions of real media
products?
How effective is the combination of your main product
2
and ancillary texts?
3 What have you learned from your audience feedback?
How did you use media technologies in the
4
construction and research, planning and evaluation
stages?

2. DIFFERENCE 1
BRANDING
SIMILARITY I have not used the E4 branding for my
FRAMING last shot. This is because I wanted a title
Both shots use similar framing as both card like in the 90210 advert here
characters are off centre.
DIFFERENCE CHALLENGE
DIFFERENCE
SHOT TYPE ANGLE
Close up on Borderline trailer is able to I had my camera straight on to the
show the emotion in her face. characters face so she could look directly
into the camera and break the fourth
wall. I did this so that the audience could
see the emotion in her eyes.

3. SIMILARITY 1
NON DIEGETIC SOUND DIFFERENCE
GENRE
Both use soundtrack lyrics to tell the 4
narrative. Downton Abbey is a costume drama on ITV1
Downton Abbey “I’ll be watching you” as and it is aimed at middle aged women and
characters spy on each other. above.
Borderline “Love so good, love so Borderline is a soap opera that would be
bad, it won’t die” to create a sense of aired on E4 and aimed at females aged 13-
obsession. early twenties.
click video to play click video to play
DIFFERENCE
DIFFERENCE NARRATIVE
EDITING The narrative in Borderline follows a
The editing in the Downton Abbey trailer chronological order of the story to explain
is very fast with lots of short clips of what is going on.
objects and people, whereas in the The Downton Abbey trailer leaves a lot
Borderline trailer I have dip to blacks up to the imagination by having fast cuts
rather than fast cuts to make my trailer of people walking around.
less jumpy.

4. 1
SIMILARITY
LOGO
Both use the E4 logo
DIFFERENCE
BACKGROUND
90210 title card uses a wide shot on a
real location. The beach being on the
right side of the picture and a city behind
this shows that it is set in Los Angeles
and this is what is associated with the
programme
Borderline uses a chalkboard made on
Photoshop and saved as a jpeg image.
The chalkboard shows that the soap is
school related which is why I chose this
as the title card background.

5. 1
SIMILARITY
CAMERA MOVEMENT
Both of these shots are in slow motion
and they both zoom into the eyes to
show the emotion behind them.
SIMILARITY DIFFERENCE
SHOT TYPE PERFORMANCE
They are both close-ups that zoom into The character in the Borderline shot is
extreme close-ups of their eyes. upset and grieving for her love, whereas
in the skins looks intimidating and slightly
evil.

6. SIMILARITY SIMILARITY 1
Conventions of a soap magazine ISSUES RAISED
MASTHEAD both in top right hand corner. Both magazines have chosen features that are
PRICE both 40p, in bubble to stand out. similar, such as stalking and pregnancy.
LOWERCASE both use mainly lowercase.
COLOUR primary colours and feminine colours.
DIFFERENCE DIFFERENCE
CAPITALS LOGO
Tv Weekly uses capitals for the emotive words.My front cover uses the actual soap logos rather
than just typing the soap name. I recreated the
soap logos on publisher rather than copying and

7. BRANDING 2
I have looked at other soap opera logos I used the same font and style
as part of my planning in my prezi. throughout all of my final media
products.
I used Freestyle Script for the font of my logo for Borderline
because I think the curly letters give the connotation of
femininity and youth, and the soap is aimed at the
younger end of the market.
I realise now looking at all three of my
texts together that I did not keep up the
brand identity as the colours are
different on the front cover.
However, looking at existing soap
magazine covers, they do not usually
use the actual brand logos.

8. AUDIENCE 2
NARRATIVE
The same storyline has been used for The characters are telling the same story
the billboard and the front cover. This is and showing the same emotions in all
also the main theme that runs three products.
throughout my trailer.
APPEARANCE
I tried to keep the clothing the same on each
product. I made sure Sasha had a black hooded top
on to keep the emo stereotype but because I shot the
front cover separately the hair is slightly different.
However, in real soaps, characters do change their
appearance from episode to episode. Character planning in
prezi.

9. INSTITUTION 2
Why I chose E4 in prezi.
Borderline is suited to the E4 brand because it address some of the key issues that are
raised in the majority of the programmes that are shown. Mainly because the audience of E4
are teenagers and these are the problems that are likely to be affecting them.
Teen Bullying Sexuality/Confusio
Pregnancy n

10. INSTITUTION 2
The E4 style guide
was used to create
the strap in the bottom
corner. Next time I would
ensure that the logo
Our group made sure was the exact
the purple amount of width
background was the from the edges.
exact colour it should
be, and the font
American Typewriter
was downloaded.
I would also use
American Typewriter
for the additional
information on the
trailer ending card.

11. AUDIENCE FEEDBACK 3
Audience research in prezi.
I screened my trailer to a sample of my intended audience so that I could use their feedback to
improve and re-edit my work, and also to see if it was a suitable trailer that would appeal to
them.
“the cast match the
audience as they are young
females making them
relatable.”
“the soundtrack
matches the
narrative
“I like the way it is set perfectly.”
it in college and in
domestic surroundings
to make it seem more
real.”

12. IMPROVEMENTS 3
After receiving feedback from my intended audience I have decided to make
some alterations to my trailer for Borderline.
“I don’t understand why
these two characters are
fighting?”
I am going to add an opening and
title cards to my trailer so that the
narrative is more understandable.
“the editing should be faster when the music speeds up”
I am going to change the transitions to fast cuts rather than fade to blacks when
the music is fast to make it seem more urgent.

13. CONSTRUCTION 4
I used three different video cameras altogether to film my soap trailer.
Next time I would make sure they were exactly the same as I cannot remove the
black bars on some shots due to them becoming pixelated when I try to correct
this.
This was so we would be able to get a range of different shots such as shot
reverse shots and over the shoulder shots. This makes sure the framing
would be the same and to make it look more realistic.
I used a still camera to take images for continuity and the ancillary texts.

14. CONSTRUCTION 4
I used Adobe Premiere Elements 8 to edit my final soap trailer.
As diegetic sound was only going to be
used for one line I cut the speech right
down and matched it up to the clip.
I used the red line to help cut down clips
exactly how I wanted them.
APE8 makes it easy to drag clips from the
project folder and then around the timeline

15. CONSTRUCTION I used APE8 for the preliminary trailer and comic
strip so that I would already know how to use the
software properly for the final product.
4
I used the dip to black transition in
between each clip to make my trailer flow
and feel smooth.
I used sceneline rather than the timeline
to do this.
I decided on Queens Of The Stone Age –
I Never Came to play as non-diegetic
music, to let the lyrics tell the narrative.
I dragged this into the soundtrack bar on
the timeline and cut the song down so it
would fit with my editing.

16. CONSTRUCTION 4
I uploaded my trailers to Youtube straight from Adobe Premier Elements CS4.
The share section on
APE8 enabled me to
transfer my finished
trailer onto my
youtube account
After youtube processes the video, it is then available to
watch online and copy the html code into my blog.

17. CONSTRUCTION 4
I used Adobe Photoshop CS4 to edit the images for the Front Cover.
To give a yellow glow around the images, I used the
round brush tool with 70% opacity, and 0% hardness
to make it feathered. I then overlapped the same
image over the top on a second layer so the yellow was
behind their heads.
I used the magic eraser brush tool to erase
the background and make the image
transparant. This is so I could overlap other
features easily on the FC and have any
background I wanted.

18. CONSTRUCTION 4
I used Microsoft Publisher to create the Front Cover and Billboard.
Creating the masthead was the first thing I
did. Using autoshapes and word art.
After editing the picture backgrounds in
Photoshop I decided on where they would
go.
Adding the text was the final
part of creating the Front
Cover, all of which was done
using word art for each
individual word.
I saved the document as a jpeg
file so that it could be uploaded
into my blog and easily

19. CONSTRUCTION 4
To create the soap logos I used Microsoft Publisher. I used word art and
autoshapes because the logos are quite simple to recreate.

20. RESEARCH 4
I used Youtube to research a variety of existing soaps and dramas in order to
learn about soap codes and conventions.
I evaluated Skins, EastEnders, Downton Abbey and One Tree Hill using youtube
to find the trailers. The search box
From looking at and suggestions
the youtube videos on the right were
I was able to helpful for finding
understand that all suitable trailers to
soaps use the look at.
same codes and CAMERA WORK
conventions to Two shot and a
portray genre tracking shot as
and meaning to they walk in the
its intended door.
audience. Two shots are
NARRATIVE stereotypical of the
Teenage boys soap genre as they
walking into a pub. show conversation
Its what the audience and make the
would get up to, they audience feel
can relate it meets involved as a third
their expectations. person.

21. RESEARCH 4
Youtube was also helpful for finding the song that I would use to tell the narrative of
my trailer. As the main theme/storyline is about a stalker I wanted a song to give this
impression.
Queens of the Stone Age – I Never Came CHOSEN SONG
I was able to find lyrics
videos so I could
understand them and Link to Slide 3 for why
decide if they were the lyrics are suitable.
suitable.

22. RESEARCH 4
During the course of creating my final products I have been using Blogger to
keep track of progress and planning.
I have all my work to my
blog using html codes.
(Slide 22)
To upload html
codes, or even to just
post normal text, I had to
first create a New Post. Continued..

23. RESEARCH/PLANNING 4
Html codes can be copied and
pasted into the Edit Html section
when creating a new post.
Then they will be viewed in the correct
format ready for posting in the compose
section. Any text can be typed underneath
in this section.

24. RESEARCH I used youtube and tinypic to
4
upload work and get html
codes for my blog.
By uploading work onto these video and
image sharing websites I was able to copy
the html codes and then past them into a
new post on blogger.

25. PLANNING 4
I used Prezi for all of my planning because I think it is easy to navigate through everything
in a different order if you want to find something in particular.
Click here to go to my Prezi
Capture View and
Paths make it so it
can transition through
everything in
order, but you can
also drag the page
around if you want
something in
particular.

26. PLANNING 4
As part of my planning is
relevant to my evaluation I
have used the orange
number buttons in my
prezi.
I could insert youtube
videos and images easily
from prezi to make it
more image focused and
show my examples.

27. EVALUATION 4
Slide 3 for using video in PowerPoint.
Slide 19 for using
audio in PowerPoint.

28. EVALUATION 4
I used Slide Master to make sure all titles would be in the same place and the
orange number button would also be in the same position on every slide to ensure
continuity.
Orange
button in
the top
Title in top right hand
left hand corner.
corner. Font
is Franklin
Gothic Book
size 40.

29. ANCILLARIES 3
After receiving audience feedback from the TV listings front cover and 1
Billboard I have decided to change them both.
For my front cover I decided that I wanted to change the angle completely and
create a more glossy listing magazine similar to TV and Satellite week.
Simple Strap -
colour convention
scheme that
matches
rather than Less
lots of features
clashing crammed on
colours to making it
attract less tacky. I
attention. think this
Large would
masthead appeal to my
that target
stretches all audience
the way more.
across the
page

30. ANCILLARIES 3
I decided to start completely afresh for my new front cover, so I created a new flat
plan before building my front cover on publisher.
Eye contact
with the
reader to
Strap -
convention
Features
highlighted in
yellow to be eye
catching
Convention
s
barcode, we
bsite, date
Red, white and yellow colour Only three main features to
scheme is simple make it less over crowded and
more appealing to my target

31. SIMILARITY SIMILARITY 1
Conventions of a soap magazine LAYOUT
MASTHEAD both in top right hand corner. They both have a limited number of features
LOWERCASE both use the same mixture of creating more space and making it less crowded.
uppercase and lowercase for features and
headings.
COLOUR both use a three point colour scheme.
DIFFERENCE
AUDIENCE DIFFERENCE
I wanted to aim my magazine at a younger COLOUR
audience so I only included soaps and tv I used brighter colours to make it more attractive to
programmes that are aimed at the same my audience.
audience.

32. ANCILLARIES 3
I also wanted to add more detail after audience feedback said that the narrative
wasn’t obvious enough.
1
Original Billboard
Added graffiti to Anchored text
the fence to doesn’t give too
reflect teenage much away to
culture and draw audience
stereotypes. It in, but still
also creates a creates meaning
narrative because so the audience
it is showing know what the
conflict. soap will be
about.
New Billboard