2. What is Social Fundraising?
Social Fundraising is the intersection of
social networking and online fundraising.
Co-Workers
Otherwise known as the Obama model, peer‐to‐peer Family
fundraising or people to people fundraising, social
fundraising is the evolution of online fundraising to
encompass web 2.0 techniques.
Individuals are 100x more likely to give when
asked by someone they know, according to a Friends Nonprofit
report About Microphilanthropy.
Tuesday, May 25, 2010 2
3. The Donate Button hasn’t worked
• Online donations = online
fundraising
• Why only 10% online?
• Donors want choice
• How do new donors find you?
• Donate buttons are static
• Treats donors like a transaction
versus engaging a supporter
• One-way engagement model
• ‘Hidden’ on your website
• To find new donors outreach needs
to go to where people are...
givezooks! confidential 2010
Tuesday, May 25, 2010 3
4. So - what has worked?
Be specific - show impact
• Personal Storytelling
• People are moved to action by the
stories of your organization’s
accomplishments
• Linking impact to action
• Show how even a small donation can
have an impact
• Show Progress
• Let people know the goal and how
they can help close the gap
givezooks! confidential 2010
Tuesday, May 25, 2010 4
5. So - what has worked?
Be specific - show impact
• Personal Storytelling
• People are moved to action by the
stories of your organization’s
accomplishments
• Linking impact to action
• Show how even a small donation can
have an impact
• Show Progress
• Let people know the goal and how
they can help close the gap
givezooks! confidential 2010
Tuesday, May 25, 2010 5
6. So - what has worked?
Empowering people...
• Empower your supporters
• Let them tell others why they are involved
• Allow your supporters to do more than
donate -- promote, fundraise
• Expanding your donor base
• Allow supporters to reach out to their
personal networks
• People are 100 times more likely to give
when asked by someone they know
(About MicroPhilanthropy)
givezooks! confidential 2010
Tuesday, May 25, 2010 6
7. So - what has worked?
Empowering people...
• Empower your supporters
• Let them tell others why they are involved
• Allow your supporters to do more than
donate -- promote, fundraise
• Expanding your donor base
• Allow supporters to reach out to their
personal networks
• People are 100 times more likely to give
when asked by someone they know
(About MicroPhilanthropy)
givezooks! confidential 2010
Tuesday, May 25, 2010 7
8. Introducing givezooks!
“Big organization” style fundraising
for community-based nonprofits
Tuesday, May 25, 2010 8
9. givezooks! - your online fundraising platform
Campaign Wish List Grassroots Events
Sponsors
Personalize Link Impact Empower Involve
to Action
givezooks! confidential 2010
Tuesday, May 25, 2010 9
12. Link Impact to Action with Wish Lists
givezooks! confidential 2010
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13. Link Impact to Action with Wish Lists
givezooks! confidential 2010
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14. Empower your supporters with Grassroots
givezooks! confidential 2010
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15. Empower your supporters with Grassroots
givezooks! confidential 2010
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16. Empower your supporters with Grassroots
givezooks! confidential 2010
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17. Involve your supporters with online Events
givezooks! confidential 2010
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18. Involve your supporters with online Events
givezooks! confidential 2010
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19. Involve your supporters with online Events
givezooks! confidential 2010
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20. Promoting your story...
Use the web - not just your website...
Wish List Events
Campaign Grassroots
Sponsors
givezooks! confidential 2010
Tuesday, May 25, 2010 20
21. Collecting and analyzing donations
Giving Options Thank You Letter Analytics
Wire Transfers
Stock Transfers
Mailed Donations
Pledges
Gift Cards
Recurring Donations
Wish List Events
Campaign Grassroots
Sponsors
givezooks! confidential 2010
Tuesday, May 25, 2010 21
23. How it Works...
1 2 3
Create Connect Fundraise
Personal Fundraisers Email Social web
Wish Lists
Campaigns
Wire Transfers
Stock Transfers
Mailed Donations
Pledges
Gift Cards
Recurring Donations
All in just hours...
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24. 1 Create
Creating your Fundraisers
Tuesday, May 25, 2010 24
29. 2 Connect
Connecting Donors to your Fundraisers
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30. Promotion on your website
Add a widget to any of your website pages
• Customize your widget
• Colors
• Text
• Donor List
• Thermometer
• Animation
• Add it to your website
or blog
• Create one or many
for any fundraiser
• It’s always up-to-date
• Give to corporate
sponsors
givezooks! confidential 2010
Tuesday, May 25, 2010 30
31. Promotion on your website
Add a widget to any of your website pages
Donate Tab
• ‘Floats’ in view of you site visitor -
even as they scroll down the page
• Link to any fundraiser
givezooks! confidential 2010
Tuesday, May 25, 2010 31
33. Promotion via Twitter
Your Supporters
Your Organization
If you can give up two coffee drinks - $10 - you can help us
eliminate the hunger crisis in America http://bit.ly/Th79Od
Donors
If you can give up two coffee drinks - $10 - you can help us
eliminate the hunger crisis in America http://bit.ly/Th79Od
givezooks! confidential 2010
Tuesday, May 25, 2010 33
34. Promotion via Email
For your more traditional donors...
• Integrated with VerticalResponse
• 10,000 email/month grant bundled in
• Email analytics
givezooks! confidential 2010
Tuesday, May 25, 2010 34
36. 3 Fundraise
Collecting and Analyzing Donations
Tuesday, May 25, 2010 36
37. More choices = More Donations
Give your donors choice...
Non-credit card options increase
Donate to Food Bank of Santa Barbara Friendship Campaign
average online donations
Connect to YOUR
payment provider(s).
Funds flow directly to YOU.
givezooks! confidential 2010
Tuesday, May 25, 2010 37
40. Customer Success
Serving Nonprofits across Multiple Sectors... Average Online
Donation
$400
B
D
ishop
garcia
iego
High School
$27,617,055
Tuesday, May 25, 2010 40
41. givezooks! Success Story - Bishop Garcia Diego
$1.85M raised since 6/08 using givezooks!
Campaigns Wish Lists Events Grassroots
Tuesday, May 25, 2010 41
42. givezooks! Success Story - Santa Barbara Botanic Garden
Disaster Recovery Campaign
•First 15 hrs - $8000 raised
•Average donation: $142
Tuesday, May 25, 2010 42
45. Credit Card Processing
‣If you already accept credit cards, chances are we can integrate
with your existing solution
* * *
‣If you do not accept credit cards, our partner Axia offers a turnkey
solution
*
$15/month
2.2% Transaction Fee (Visa & MC)
3.0% Transaction Fee (AMEX)
$0.30 per transaction
* Supports recurring donations
Tuesday, May 25, 2010 45
46. Optional Service Packs
Event Setup JumpStart Social Media JumpStart
Campaign,
Event
& Wish List
or
Event
Grassroots
$99
one-time fee
$199
one-time fee
$299
one-time fee
Tuesday, May 25, 2010 46
47. Summary
• It’s not just for the ‘big guys’ anymore....
• Impact and empowerment moves people to action
• Find new donors via new promotion channels
• Options increase the likelihood of increased donations
• Increase your capacity by tapping supporters, corporations
• It’s easy - no hardware - no software - or IT help required
• We develop the software - you develop your donor base
givezooks! confidential 2010
Tuesday, May 25, 2010 47
48. Questions
About givezooks! Contact us
www.givezooks.com 866-622-8817
or
@givezooks
sales@givezooks.com
facebook.com/givezooks
Tuesday, May 25, 2010 48
Editor's Notes
As a concept, social fundraising is the intersection of social networks and fundraising online
It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.
As a concept, social fundraising is the intersection of social networks and fundraising online
It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.
As a concept, social fundraising is the intersection of social networks and fundraising online
It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.
As a concept, social fundraising is the intersection of social networks and fundraising online
It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.
As a concept, social fundraising is the intersection of social networks and fundraising online
It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.
As a concept, social fundraising is the intersection of social networks and fundraising online
It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.
As a concept, social fundraising is the intersection of social networks and fundraising online
It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.
As a concept, social fundraising is the intersection of social networks and fundraising online
It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.
As a concept, social fundraising is the intersection of social networks and fundraising online
It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.
As a concept, social fundraising is the intersection of social networks and fundraising online
It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.
As a concept, social fundraising is the intersection of social networks and fundraising online
It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.
As a concept, social fundraising is the intersection of social networks and fundraising online
It can actually help personalize the web as a platform for fundraising. Turning your supporters into fundraisers to access their networks, or offering donors more directed giving options, and leveraging their time and voice are key elements of a social fundraising strategy to personal giving.
Our customers span several sectors from education to human services to public benefit to the arts and the environment
And all are receiving many benefits and seeing strong results with givezooks!
For those of you not currently members of givezooks!, to get started you simply need to register at givezooks.com. We offer monthly or annual subscriptions to the givezooks! starting at $99/mo, and your 1st month is free!
You’ll also need to setup a merchant service account either using PayPal or the Sage gateway.
We have a broad set of support tools and tutorials available through support.givezooks.com
And finally, to help us keep our fees at the lowest possible levels, we do need your help in spreading the word about givezooks!. In exchange for referring us to another nonprofit organization that at least signs up for a 1 month free trial, we’ll give you a $50 credit towards your next month’s subscription fee.
Now let me open up the phone lines for any additional questions.
For those of you not currently members of givezooks!, to get started you simply need to register at givezooks.com. We offer monthly or annual subscriptions to the givezooks! starting at $99/mo, and your 1st month is free!
You’ll also need to setup a merchant service account either using PayPal or the Sage gateway.
We have a broad set of support tools and tutorials available through support.givezooks.com
And finally, to help us keep our fees at the lowest possible levels, we do need your help in spreading the word about givezooks!. In exchange for referring us to another nonprofit organization that at least signs up for a 1 month free trial, we’ll give you a $50 credit towards your next month’s subscription fee.
Now let me open up the phone lines for any additional questions.
For those of you not currently members of givezooks!, to get started you simply need to register at givezooks.com. We offer monthly or annual subscriptions to the givezooks! starting at $99/mo, and your 1st month is free!
You’ll also need to setup a merchant service account either using PayPal or the Sage gateway.
We have a broad set of support tools and tutorials available through support.givezooks.com
And finally, to help us keep our fees at the lowest possible levels, we do need your help in spreading the word about givezooks!. In exchange for referring us to another nonprofit organization that at least signs up for a 1 month free trial, we’ll give you a $50 credit towards your next month’s subscription fee.
Now let me open up the phone lines for any additional questions.
For those of you not currently members of givezooks!, to get started you simply need to register at givezooks.com. We offer monthly or annual subscriptions to the givezooks! starting at $99/mo, and your 1st month is free!
You’ll also need to setup a merchant service account either using PayPal or the Sage gateway.
We have a broad set of support tools and tutorials available through support.givezooks.com
And finally, to help us keep our fees at the lowest possible levels, we do need your help in spreading the word about givezooks!. In exchange for referring us to another nonprofit organization that at least signs up for a 1 month free trial, we’ll give you a $50 credit towards your next month’s subscription fee.
Now let me open up the phone lines for any additional questions.
