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Ideavibes Presentation in Vancouver on Crowdsourcing & Citizen Engagement with PlaceSpeak


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Presentation given at workshop on crowdsourcing and citizen engagement.

Published in: Business, Technology

Ideavibes Presentation in Vancouver on Crowdsourcing & Citizen Engagement with PlaceSpeak

  1. 1. Engaging the CrowdPaul Dombowsky / Colleen Nystedt
  2. 2. Introductions Paul Dombowsky – founder and ceo of Ideavibes and Fundchange 2
  3. 3. WelcomeWhat we’ll cover today:• Practical Crowdsourcing - what is it and how can you use it?• Social media and its part in engaging and mobilizing crowds.• Citizen Engagement through crowdsourcing – successful case studies.• How to tap into the conversations that are already going on to make better decisions.• Crowdsourcing and Place - mapping the conversations for citizen engagement.• What is social product development? How can that help you acquire new customers?• Best practices and how to implement in your organization. How to satisfy the skeptics. 2
  4. 4. Challenge #1 Traffic congestion is a major challenge to the environment, quality of life, and economic growth of Vancouver. How would you encourage your fellow citizens to make alternative choices for getting around the city each day? 2
  5. 5. Challenge #2 Brand X needs help with the new version of their app to ward off cheap competitors and to avoid losing customers. As a current or potential customer, what would you do to the app to improve it? 2
  6. 6. CrowdsourcingDefinedAn engagement process whereby organizations seek input from either openor closed communities of people, either homogenous or not, to contributeideas, solutions, or support in an open process whereby the elements ofcreativity, competition and campaigning are reinforced through social mediato come up with more powerful ideas or solutions than could be obtainedthrough other means.Why Bother?Organizations have a difficult time engaging with their communities tostrengthen their relationship and be citizen/crowd focused. Internal orexternal, the community has ideas that can be harnessed that come fromdiverse backgrounds, experiences and education. 7
  7. 7. Citizen Engagement for Vancouver Web 2.0 • There are many one way conversations happening: • Blogs • Driven by Social • Media Platforms • • • • • Make no mistake – your citizens want to be involved in transforming the City of today to City 2.0. • Where is the engagement? Where is the innovation happening? 4
  8. 8. Engagement – Who Participates? Millennials (born ’91 and after) Gen Y (born ’81-’91) Gen X (born ’65-’80) Boomers (born ’46-’64) Civics (born ’45 or earlier) 5
  9. 9. Who is your crowd? CITY Explicit Experts Emergent Experts (community leaders, front Engagement line stakeholders) Targets General Audience 6
  10. 10. Where Innovation / Crowdsourcing Fits Open Space How we gather Open Innovation Social Media Crowdsourcing Community How we talk Where ideas come from Leadership How we inspire & enable 8
  11. 11. Innovation: Crowdsourcing vs The Survey Crowdsourcing Surveys • Lends itself to diversity of participation • Great for solidifying preconceived • Fewer barriers to participation ideas or directions • Drives innovation – new ideas from left • Hidden field that have merit • Requires interpretation which is open • Easy to interpret – the crowd generally to biases by reviewers makes things clear • Doesn’t encourage creativity • Comments are focused 9
  12. 12. The Appeal• Crowdsourcing surfaces new perspectives• Invites participation from nontraditional sources• Infuses real energy into the process of generating ideas and content• Empowers people when they feel their voice is being heard• Technology can enable participation by disenfranchised (ie. PCs in libraries/shelters with citizen engagement campaigns)• Builds engagement and relationships with new audiences 10
  13. 13. Things to Watch For• Excessive lobbying and promotion• Narrow crowds product narrow results• No follow-through causes creditability hit• If you say you are generating solutions for X, communicate what happened and why• Broad ideation campaign descriptions will result in less focused results BUT too narrow will restrict creativity• Dismissing ideas that seem far fetched• Ideation often requires refinement – understanding what your crowd is saying by ‘x’ 11
  14. 14. Example 1: Citizen Engagement NYC Citizen Engagement Program 12
  15. 15. Example 2: Citizen Engagement in SF San Francisco Engage4change Citizen Engagement Program (2 weeks) • No. of Engagements = 2252 • Referrals = 64% from Twitter • Cost = 500 ice cream cones ($1,000) • Humphry Slocombe’s Crowd = 320,000 twitter followers and Facebook Friends 13
  16. 16. Example 3: Open Innovation with Citizens City of Ottawa Have a Say Sustainability Campaign • No. of Engagements = 5700 • Goal: 1500 • Drivers: Twitter, Facebook, Media Event (related) • Number of ideas: 200 • English and French 15
  17. 17. Example 4: Myscouts Innovation Launching in April, 2012 Designed to move ideas for improving Scouts and the web experience from email to an open innovation platform. 14
  18. 18. It all starts with a Question or Problem • Needs to be: – Clear and compelling – Not leading – Allow for open innovation – Encourage participation – Allow for outliers to feel comfortable 17
  19. 19. I have a challenge • Land use determination – who drives the agenda and the conversation? • Two approaches • Opportunity driven • Innovation driven • The difference lies in where the ideas come from • From the user or the customer • From the supplier 18
  20. 20. I have a challengeOpportunity Driven (supplier) Innovation Driven (customer) City releases RFI City Posts Challenge Developers Selection Respond Developers invited Crowdsourcing used to respond to to generate ideas specific RFP Study Short list Feasibility Review Crowd determines takes place their preference Consultation 19
  21. 21. Government as a Platform• Ideas and information produced by and on behalf of the citizen or the crowd• Crowd is empowered to spark the innovation that will result in an improved approach to governance• Move away from ‘Vending Machine Government’ Expect Pay Taxes Repeat Services• Responsibility is shared between citizens and staff 20
  22. 22. Ideavibes Citizen Engagement Platform• Easy to set-up and deploy• Able to run multiple campaigns at once• Can run Crowdsourcing and Crowdfunding Campaigns• Build stickiness and community around those that engage (sign-in and see past votes, comments, ideas)• Hosted solution (in Canada)• Able to be implemented on existing website or set-up in new, destination site• Social Media connected• One of few sub $1000/month solutions 21
  23. 23. How an Engagement Platform Works 22
  24. 24. Implementation Process City creates website landing page City develops Moderator Citizens post Results campaign in checks and ideas Platform releases ideas analyzed & presented City promotes Initiative initiative Citizens share Citizens through social launched – media / ideas with vote/comment site live their crowd on ideas traditional media 22
  25. 25. What we offer• Platform• Consulting support to help you get going• Social media support• 45 Day Trial to get started and run your first campaign 21
  26. 26. Thank youPaul Dombowsky | 613.878.1681 | |